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Li Qian: From Investor to Entrepreneur, Why I Entered the Leisure Snack Industry?
Recently, a company called 'Youqingxu Snacks' has come into people's view. Unlike traditional snack business models, Youqingxu has taken a 'multi-brand development' path from the start, with brands such as 'One Person Drinks Alone', 'Fan Jianwen', and 'Pufferfish Fake Chips'. Moreover, each product's brand power is explosive, with striking design and emotionally resonant copy. In August, its Youzan store went live and created multiple sales phenomena.
New DistributionA Century-Old Empire: Coca-Cola's Decade-Long Journey to 'Decarbonation'
Founded in 1886, Coca-Cola is the world's largest beverage company, selling over 500 brands in more than 200 countries. Its flagship carbonated soft drink is the world's best-selling soda, while other brands like Sprite, Fanta, Smart, Minute Maid, and Ice Dew are household names in China. Amid the recent health trend, high-sugar, high-calorie carbonated drinks have been criticized, with Coca-Cola even being named by the UK government as a culprit in diabetes and obesity. The carbonated beverage industry is struggling, and Coca-Cola's revenue and profits have been on an irreversible decline since 2011, hitting a 30-year low last year.
New DistributionEternal Asia's New Distribution Strategy Takes Off: 'Sanhao Festival' Achieves 'Three-izations' for Brands and Retail Outlets
As internet e-commerce impacts offline distribution, traditional retail models struggle to meet higher consumer experience demands and face global competition. In 2016, JD proposed New Channels and Alibaba proposed New Retail. China's distribution industry urgently needs transformation, and Eternal Asia, a supply chain service provider, introduced the concept of New Distribution in its 20th year. With an open, cooperative mindset, it embraces the internet to achieve resource, information, and capital sharing from upstream to downstream, liberating partners from old constraints.
New DistributionCOFCO's China Foods Sells Great Wall Wine Business, Transforms into Specialized Beverage Platform
On the afternoon of October 16, China Foods Limited, a subsidiary of COFCO Group, announced the sale and divestiture of all its wine and other non-beverage businesses centered on the 'Great Wall' brand. These assets will be sold to China Foods (Holdings) Limited, a wholly-owned subsidiary of the controlling shareholder COFCO Group, for a total transaction value of approximately HK$5.069 billion (RMB 4.277 billion). COFCO Group stated that China Foods will become the sole specialized beverage platform under COFCO Group, focusing solely on the beverage business in the future.
New DistributionJD New Distribution Launches Its First Offline "Double 11" Today, Benefiting Hundreds of Millions of Consumers with Many Highlights
On October 16, JD New Distribution fired the first shot in the 11.11 "goods-grabbing battle." Unlike previous Double 11 events, this is not just an online e-commerce festival but a nationwide shopping carnival co-created with hundreds of thousands of offline retail stores. JD New Distribution, together with ten best-selling brands and hundreds of thousands of stores, is launching a consumption spree across the country under the theme "JD 11.11, Enter Stores to Pick Good Products," marking the official start of its first offline Double 11.
New DistributionMastering the "6, 6, 8" Rules: How Nongfu Creates Dynamic Displays!
Terminal merchandising refers to attracting consumers' attention and stimulating their purchase desire through excellent display locations, positions, and eye-catching display materials. In short, it makes products "self-sell." When implementing terminal merchandising, focus on six key elements: the right product, the right place, the right time, the right quantity, the right price, and the right display format.
New Distribution2017 China Online Snack Consumption Trends Report! Unveiling 7 Truths Behind Alibaba's Big Data!
On September 26, CBNData released the '2017 China Online Snack Consumption Trends Report', based on Alibaba's big data, providing a comprehensive insight into the development trends and consumption characteristics of China's online snack industry. From it, we can glean many highlights.
New DistributionBeware! 'Chocolate', 'Cookies', 'Paper'... These Are New Types of Drugs
On October 10, police at Nanjing South Railway Station busted a drug trafficking case, seizing new-type drugs disguised as chocolate and cookies. The suspect, a 27-year-old man, was found in possession of LSD 'stamps', hallucinogenic mushrooms, and cannabis-laced edibles.
New DistributionTao Shiquan, Li Ke, Ju Gang... Inside the Legendary 'Jinliufu' Entrepreneurial Circle of the Liquor Industry
The Chinese liquor industry is like a martial arts world, where people are the most beautiful scenery. This article takes you into the 'Jinliufu' faction, a group of entrepreneurs who emerged from the same company and are now making their own marks in the industry.
New DistributionHurun Rich List Released! The Industry with the Most Billionaires Is Not Real Estate or IT, But...
Evergrande's Xu Jiayin became China's richest person for the first time with 290 billion yuan, making him the 12th Chinese richest person in the 19-year history of the Hurun Rich List. This year, what interesting changes have occurred in the distribution of China's wealthy? On October 12, the Hurun Research Institute released the "36 Strategies · Hurun Rich List 2017." This is the 19th consecutive year that the Hurun Research Institute has published the "Hurun Rich List" since 1999, and the threshold for inclusion has remained at 2 billion yuan for five consecutive years. The cutoff date for calculating the wealth of the listed billionaires is August 15 this year, consistent with last year. This year, a total of 2130...
New DistributionThe Tale of Three Waters: Evergrande Spring's Arrogance, Nongfu Spring's Sentiment, and Evian's High-Class Appeal
This article examines the contrasting strategies of three bottled water brands in China: Evergrande Spring's failed attempt at high-end positioning due to unclear targeting and excessive advertising, Nongfu Spring's success through emotional branding and design, and Evian's premium image built on storytelling and scarcity.
New DistributionAll About the Autumn Sugar Fair: Dealers, Read This Now!
As the Autumn Sugar Fair approaches, many have already booked tickets. Before heading out, it's essential to understand the exhibition layout, transportation, and local Chongqing cuisine and attractions. Here's a comprehensive guide for work and play at the Chongqing Sugar & Wine Fair, including opening times, ticketing, exhibition zones, transport info, local snacks, and the 2017 (3rd) FMCG + Internet Conference.
New DistributionXu Xin: 'Post-90s' You've Made Nightclub Hostesses Obsolete
Xu Xin says the post-90s generation seeks individuality and uniqueness, and they are self-promoting. As they grow up, nightclub hostesses, an ancient profession, are becoming obsolete because the post-90s demand free services. The mobile internet is a typhoon, and even pigs are flying.
New DistributionWhen Visiting Clients, If You Run Out of Topics, How to Build Trust and Close Deals?
When visiting clients, if you run out of topics, how to build trust and close deals? A group member, Xiao Wu from Hubei, asks for advice on market development. He has been visiting stores for three months but struggles with what to bring, what to talk about, and overcoming fear of making phone calls. The response suggests using the McCue 66 to gather client information, providing thoughtful gestures like breakfast or snacks, starting conversations with caring topics, sending regular blessing messages, and offering value-added services like industry case studies to build relationships and trust.
New DistributionEarning 10 Billion, Nongfu Spring's Zhong Shanshan Aims Much Higher!
Zhong Shanshan, a reclusive billionaire and the mastermind behind Nongfu Spring and Yangshengtang, is a Zhejiang businessman known for his unique marketing flair. From humble beginnings as a bricklayer and journalist, he built a business empire spanning beverages, health products, and agriculture, earning him the nickname 'Lone Wolf'.
New DistributionA Brief History of Wedding Candy: The 'Golden September and Silver October' Wedding Season Heats Up New Business Opportunities!
As the 'golden September and silver October' wedding season arrives, couples share their joy by distributing wedding candy to guests. Wedding candy has a long history and has evolved with the times. This article reviews its evolution and current market landscape.
New DistributionQiaqia, Dali, Three Squirrels... How Did These Brand Names Come About? (And the Häagen-Dazs Twist at the End)
In the food industry, a catchy brand name often becomes an intangible asset for a food company. This article explores the origins of famous brand names like Nestlé, Dove, Coca-Cola, Pepsi, Want Want, Oreo, 7UP, RIO, Minute Maid, Wahaha, Master Kong, Wanglaoji, Six Walnuts, Jinmailang, Three Squirrels, Huiyuan, Xizhiliang, Mengniu, Morshynska, Xiaoshile, XS, Dongpeng, Eros, Dali, Xiangpiaopiao, Special Forces, Qiaqia, and Häagen-Dazs, revealing the stories behind each name.
New DistributionMid-Autumn Festival is Coming: Why Should Others Sell More Than You?
The Mid-Autumn Festival is not only a traditional Chinese holiday for family reunions and visiting relatives, but also a battleground for merchants with a market worth hundreds of billions. Due to its timing, it plays an irreplaceable role in annual operations, serving as a strategic festival for FMCG companies and distributors to introduce new products, identify trends, and prepare for the Spring Festival market. With only two days left until the holiday, food industry professionals are working around the clock to prepare for the sales peak. In this fiercely competitive environment, what makes you sell more than others?
New DistributionShuanghui vs Jinluo Dispute: Over 50,000 Cases of Jinluo Ham Sausages Suddenly Removed from Shelves!
Recently, over 50,000 cases of Jinluo brand ham sausages were ordered off shelves by the Henan Provincial Administration for Industry and Commerce for allegedly imitating the distinctive packaging of Shuanghui brand ham sausages. Heilongjiang had also previously removed some products. According to reliable sources, more than a dozen Jinluo ham sausage products are on the removal list, including Jinluo's "Wangzhongwang," "Crispy Sausage," and "Instant Noodle Companion." The reporter learned that the large-scale removal was due to suspected imitation of Shuanghui's unique name, packaging, and decoration, which may violate the Anti-Unfair Competition Law.
New DistributionWith Less Than 50 Days to Go, What Are the Highlights of This Year's Autumn Sugar Fair?
The 97th National Sugar and Wine Fair will be held at Chongqing International Expo Center from November 10-12, 2017. With less than 50 days remaining, this article previews the fair's highlights, including new zones, activities, and services, as well as the third China FMCG + Internet Conference.
New DistributionNew Products Ahead of the Autumn Sugar Fair: 40 New Products in Beverages, Dairy and Dairy Drinks, and Leisure Bakery—Which One Do You Favor Most?
The National Sugar and Wine Fair, known as the bellwether of the sugar and wine industry, is an excellent opportunity for distributors to select products. However, the 97th Chongqing Sugar and Wine Fair, originally scheduled for October 19-21, has been postponed to November 10-12. In the meantime, we have compiled 40 new products launched by major companies in the past two months, covering beverages, dairy and dairy drinks, and leisure bakery.
New DistributionFrom 3000 to 500: The Survival and Death of Milk Powder Distributors
After the implementation of the strictest milk powder regulation, the number of formula brands dropped from 3000 to about 500, leading to a major reshuffle in the market. Distributors face shrinking channels and must reposition themselves and rebuild their channel strategies to survive.
New DistributionNiu Gensheng: The Second Half of His Life Aiming for Rockefeller
More than a decade before the hit TV drama 'The First Half of My Life' became popular, Niu Gensheng had already planned his future and even his family's. However, compared to the character Luo Zijun's life reversal in the drama, Niu's vision is far grander. After all, his goal is to become China's Rockefeller.
New DistributionDo You Really Know Why Supermarkets Offer Discounts?
We often see hundreds of products on sale at once in a store, yet rarely stop to think about why stores do this. If you think deeply, this promotional tactic seems puzzling. A big sale lowers the average price of goods; why not just lower prices by 5% all year instead of having two 30% off sales? Price changes cause trouble for stores as they need to update price tags and ads. So why do they bother? One explanation is that big sales are an effective way to position themselves.
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