On October 16, JD New Distribution fired the first shot in the 11.11 "goods-grabbing battle." Unlike previous Double 11 events, New Distribution's 11.11 "goods-grabbing battle" is not just an online e-commerce festival but a nationwide shopping carnival co-created with hundreds of thousands of offline retail stores!

JD New Distribution, together with ten best-selling brands and hundreds of thousands of stores, is igniting a consumption spree across the country under the theme "JD 11.11, Enter Stores to Pick Good Products," marking the official start of its first offline Double 11.

At the same time, on the JD Zhangguibao platform, a month-long "goods-grabbing battle" will provide ample supply for this consumption carnival. In the past, the focus of 11.11 was mainly on first- and second-tier cities. This time, JD New Distribution will work with brand partners and small and medium-sized stores to spread genuine good products to all levels of the Chinese market.

First Offline Double 11: Ten Brands, Hundreds of Thousands of Stores, and Hundreds of Millions of Consumers Celebrate Together

Following the "blooming both online and offline" during this year's 618, today, JD convenience stores and small and medium-sized stores supplied by JD Zhangguibao are again seeing a hot scene of "JD red." JD New Distribution, together with ten brands including PepsiCo Foods, Mondelez, Mizone, Want Want, Huiyuan, P&G, Johnson & Johnson, Beiersdorf, Yanghe, and Jiangxiaobai, is linking hundreds of thousands of offline stores so that consumers nationwide no longer worry about courier congestion or lost packages; they can experience JD's "good products" at small stores near their homes.

"Good products" highlight JD's and its brand partners' relentless pursuit of product quality. Wang Zheng, General Manager of the Marketing Department of JD Mall's New Distribution Business Unit, said: "Since its inception, JD New Distribution has taken it as its mission to combat counterfeit, smuggled, and fake goods nationwide. Happily, on this path, we have never lacked determined partners. Together with brand owners and terminal stores, we strive to ensure that both urban and rural areas across China can enjoy high-quality products."

To this end, led by the ten major brands, JD New Distribution, together with various brand partners, launched a month-long 11.11 "goods-grabbing battle" online through the JD Zhangguibao platform. Starting at 8:00 AM on October 16, owners of JD convenience stores and stores supplied by Zhangguibao can participate in activities such as grabbing crazy night market products for 1.1 yuan and buy-one-get-one-free offers on hot items. Some products are discounted by up to 35% off the original wholesale price.

The task reward module of JD Zhangguibao also offers limited-time gift packages from first-tier brands such as Mondelez, Lay's, Huiyuan, Want Want, P&G, and Johnson & Johnson, all of which are mainstream fast-moving products with unprecedented discounts. At the same time, to help stores create a promotional atmosphere and attract customers, each task package also includes free promotional materials such as banners, hanging flags, and explosive tags, which can be delivered to the store along with the products. As the "host" of this event, JD New Distribution, from the head of the business unit to ordinary employees and interns at headquarters, has taken to the streets with frontline "ground service staff" to enter stores and help store owners create a promotional atmosphere.

In addition, JD New Distribution's brand partners have also actively participated in the event. In Beijing, Tianjin, Shijiazhuang, Shenyang, Harbin, Xi'an, Chongqing, Chengdu, Jinan, Zhengzhou, Nanjing, Guangzhou, Fuzhou... not only in first- and second-tier cities but also in fifth- and sixth-tier cities and even vast rural areas, JD people and their partners can be seen everywhere.

JD Platform Resources Fully Empower Small Stores; Store Owners' "Income Generation" Is the Key

"It's great that the promotion is starting now!" said Ye Tingfeng, owner of a recently opened JD convenience store in Guangzhou, excitedly. He told reporters: "From now on, I can't let my phone out of my hand; I have to keep an eye on JD Zhangguibao. The goods I'm stocking now will be just in time for my '11.11' promotion next month. New Distribution has thought of everything for us store owners."

Huang Qi, the beautiful owner of a Century Hualian store in Gu'an, Hebei, pointed to the task reward page and said: "This task is much more cost-effective than ordinary stocking, and they give away so many promotional items for free. My store will definitely stand out more than others. But the quantity is limited, so I need to grab it quickly."

In addition to strong supply and thoughtful marketing support, relying on JD's platform advantages, New Distribution is also actively connecting store owners with various value-added services, enabling them to increase income and profit margins through diversified operations. At the Baoding investment conference at the end of September, JD New Distribution announced that JD convenience stores can access the Xingzhe sales promotion platform's task rewards, in-store and outdoor advertising, JD repair services, phone card sales, and package collection services, and can also sell JD's massive online product range as well as financial, wealth management, and travel products. With just these value-added services, store owners could increase their net income by several thousand yuan per month. It is reported that many of these value-added services have also been opened in stores supplied by Zhangguibao.

Qiu Zerong, Director of the E-commerce Department of Want Want Group, said: "Since cooperating with JD New Distribution, our physical and psychological distance from stores has been further narrowed. Products and services not only stimulate store enthusiasm through empowerment but also improve the efficiency and effectiveness of the brand's own operations. In particular, the task rewards on the Xingzhe platform are convenient and fast, with products and materials delivered directly to the store, and we can see the execution results of activities in real time, truly allowing us to achieve both distribution and sales promotion simultaneously."

Clearly, JD New Distribution has won the hearts of small store owners with the help of brand partners, and JD convenience stores have begun to spread across the country, showing a trend of blooming everywhere.

Zheng Hongyan, Vice President of JD Group and General Manager of the New Distribution Business Unit, said: "As Mr. Liu Qiangdong, Chairman and CEO of JD Group, emphasized, the fourth retail revolution is an inevitable trend. JD New Distribution promotes industry development with technology, taking the lead in the industry to launch a smart management system that connects brand owners, terminal stores, and consumers, helping brand owners efficiently reach retail terminals, helping small and medium-sized stores grow their businesses, and helping consumers in urban and rural areas buy assured and satisfactory products. On this path of pioneering and altruism, JD New Distribution will firmly continue."

Zhao Bo's Comment:

After online consumption became mainstream, the meaning of "online shopping" was almost limited to hunting for goods for the sake of hunting. JD's "offline Double 11" reinterprets the meaning of "shopping" and "strolling around." Through online-offline linkage, consumers' experience is no longer limited to browsing pictures; they can also visit stores to experience the same price discounts, quality, and selected good products as online, making Double 11 no longer a shopping carnival for a single company or platform but a festival for the whole family and everyone to enjoy.

At the same time, JD's "offline Double 11" is a brand marketing festival with online-offline linkage and celebration. Relying on JD's strong supply chain capabilities, New Distribution provides small store owners with authentic brand products that are rich in variety, heavily discounted, interactive, and highly innovative. Not only can consumers buy their desired high-quality products at discounted prices, but it also gathers popularity for stores and boosts confidence in retail terminals.

For small store owners, Double 11 is no longer a festival unrelated to them but an opportunity to increase income. It can be said that New Distribution's "offline Double 11" fully utilizes the scenario advantages of Internet+ to reshape consumers' confidence in retail terminals.

For brand owners, "good products" further extend and integrate the boundaries of online and offline brand marketing, achieving a win-win situation for all parties!

-END-