On October 27, Guoan e-Shop's launch conference was grandly held in Xuzhou. The conference was themed "Building an Innovative New Retail Supply Chain Platform". Attendees included Fang Zhenghua, Secretary of the Yunlong District Party Committee; Yang Yi, Deputy District Mayor of Yunlong District; Hao Mei, Director of the Yunlong District Commerce Bureau; Zhao Xin, Chairman of CITIC Guoan Wine Co., Ltd. and Chairman of Xuzhou CITIC Guoan E-commerce Co., Ltd.; Yang Zhaohui, Director and Deputy General Manager of CITIC Guoan Wine Co., Ltd. and General Manager of Xuzhou CITIC Guoan E-commerce Co., Ltd.; as well as various CITIC Group collaborative units in Xuzhou, major local media, and nearly a hundred Guoan e-Shop terminal store owners, all witnessing the launch of Guoan e-Shop's new pathway for new retail consumption upgrade.
Fang Zhenghua (third from left), Secretary of the Yunlong District Party Committee; Yang Yi (second from left), Deputy District Mayor; and Zhao Xin (third from right), Chairman of Sino-Portugal Shares and Xuzhou CITIC Guoan E-commerce Co., Ltd., jointly initiated the Guoan e-Shop launch ceremony.
Since its launch, Guoan e-Shop has provided full-chain services to brand owners, distributors, and thousands of small and medium retail terminals in Xuzhou. At the conference, Secretary Fang Zhenghua highly praised the platform: "Guoan e-Shop focuses on Xuzhou's new retail business chain with its innovative business model and rich channel resources, achieving a win-win situation for brand owners, distributors, and small and medium retail terminals, and playing a positive leading role in the upgrade of Xuzhou's retail industry."
It is reported that Guoan e-Shop is a one-stop supply chain service platform built by Sino-Portugal Shares based on its years of accumulated channel resource advantages. It leverages internet technology and intelligent big data to create a complete supply chain that connects upstream and downstream industries. Zhao Xin, Chairman of CITIC Guoan Wine Co., Ltd. and Xuzhou CITIC Guoan E-commerce Co., Ltd., pointed out that Guoan e-Shop aims to integrate the channel industry chain, promote retail industry upgrade, provide efficient services to brand owners, distributors, and small and medium retail terminals, save costs, improve efficiency, and achieve a win-win situation for all parties.
Comprehensive Service Solutions Empowering Small and Medium Retail Terminals
"Previously, every time I stocked up, I had to search for products everywhere, compare and filter, and haul goods with a trailer." At the conference, Zhang Qiaoyun, who worked her way up from a supermarket shelf stocker and restaurant waiter to become a retail store owner over more than a decade, lamented. Similarly, Shi Weili, a "hot mom" store owner who has run a small retail shop in Xuzhou for years, also felt deeply: "To have more variety, I often had to rush to the wholesale market in the early morning, but even then, the variety was still limited."
Data shows that behind Zhang Qiaoyun and Shi Weili, there are at least 6 million small and medium retail terminals constrained by capital, lack of product resources, and single channels. "We have designed a free brand chain franchise channel for small and medium retail terminals. Through a complete set of mature convenience store and community supermarket operating strategies, we help small stores increase consumer penetration and stickiness, fully leverage the scale effect of the chain system to help retail terminals quickly board the fast track of new retail and achieve competitiveness upgrade," introduced Li He, Deputy General Manager of Xuzhou CITIC Guoan E-commerce Co., Ltd., at the conference.
Li He, Deputy General Manager of Xuzhou CITIC Guoan E-commerce Co., Ltd., gave a comprehensive introduction to Guoan e-Shop's development status and competitive advantages.
Shi Weili, now a loyal member of Guoan e-Shop, said that Guoan e-Shop not only perfectly solved the past problem of "piecing together from various sources," but also its warehousing, dedicated vehicles, and 24-hour personal service make her feel very assured. Zhang Qiaoyun, attending the conference as a senior member of Guoan e-Shop, exclaimed, "Now I can sit at home, open the 'Guoan e-Shop' APP on my phone, and order with one click! More importantly, I can track product flow in real time based on the data provided by the backend, and always know consumer trends in my store. This really helps me a lot!"
Connecting the Industry Chain with a Focus on Localization: Facilitating Efficient Distribution for Brands and Distributors
At the forefront of new retail FMCG B2B, the market space is huge, but competition is also fierce. Guoan e-Shop, based on Sino-Portugal Shares' years of accumulated rich FMCG channel resources and good industry reputation, has built its unique B2B DNA. Therefore, in its development, Guoan e-Shop first focuses on "localized services," combining regional channel advantages + traditional channel operation experience + the internet to establish a localized new retail business chain.
Brand owners can achieve more precise consumer insights through the Guoan e-Shop platform, directly targeting consumer needs and enabling precision marketing. Distributors in various regions can share Guoan e-Shop's warehousing and distribution service system, improving warehousing and distribution efficiency, thereby more effectively adjusting transportation capacity between off-peak and peak seasons, reducing costs incurred by expanding sales radius, and ensuring profitability. Moreover, leveraging its rich brand and distributor resources, Guoan e-Shop will also regularly hold online ordering conferences to directly provide store owners with more manufacturer preferential policies. This not only shortens distribution levels to bring more profits to retail store owners, but also connects brand owners, distributors, and retail terminals, integrating them for more efficient business operations.
Ecology, Focus, Integration: Jointly Creating a Better Life
In Zhao Xin's view, the new supply chain ecosystem of "brand owner + distributor + retail terminal" built by Guoan e-Shop is both a reflection of Sino-Portugal Shares' consistent commitment to product quality and a focus on its years of channel resource advantages. Secretary Fang Zhenghua of the Yunlong District Party Committee also stated at the conference that Guoan e-Shop's "innovative new retail supply chain" service platform is precisely adding momentum to the development of Xuzhou's small and medium retail economy and to meeting consumers' needs for a better life.
At present, the new retail supply chain created by Guoan e-Shop is gradually fulfilling this mission: providing comprehensive solutions for retail terminals while enhancing consumer experience through store upgrades; enabling precise insights for brand owners while meeting consumers' diverse needs; and throughout the process, ensuring full-chain traceability of products from source to consumer, guaranteeing product quality and peace of mind, so that consumers, whether in urban or rural areas, can conveniently purchase trustworthy products, thereby creating more value for the entire industry chain and consumers.
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