As November begins, the world enters the Double 11 shopping season, and Retail Link, together with 600,000 small retail stores, ushers in the Double 11 store carnival. Just before Double 11, FMCG giant Master Kong, along with its national distributors, joined Retail Link to embrace new retail.
On October 31, Alibaba Retail Link and Master Kong's instant noodle division signed a national cooperation agreement at Alibaba's Binjiang campus. Master Kong, the brand with the highest market share in the instant noodle industry, will bring its distributors onto the Retail Link platform. Leveraging Alibaba Retail Link's channel and technology advantages, the partnership aims to establish a data-driven management system, enhance brand penetration efficiency, and further expand Master Kong's market share in offline small retail stores. The two parties will also innovate marketing methods to fully embrace new retail.
(Lin Shan, President of Master Kong's Instant Noodle Division, and Lin Xiaohai, Alibaba Group Vice President and General Manager of Alibaba Retail Link Division, signed the national cooperation agreement)
With the diversification of consumption scenarios, brand companies are facing severe challenges from consumption upgrades and rising labor and material costs. In traditional distribution models, where brand owners fully control the channel, they will encounter increasing challenges. Brand owners need to choose more effective models to meet these challenges.
Alibaba Retail Link is an open third-party service platform that, while respecting the interests of existing distribution systems and market circulation, truly empowers enterprises and distributors by enhancing their capabilities. Data-driven management easily connects thousands of distributors, tens of thousands of wholesalers, millions of small stores, and over a billion consumers. An intelligent distribution network significantly improves the efficiency of the entire channel for brand owners, distributors, and small stores, creating a win-win situation.
Master Kong President Lin Shan stated: "Master Kong has communicated and piloted with multiple B2B e-commerce platforms, and Alibaba Retail Link's capabilities and business model have gained high recognition from Master Kong. In the future, Retail Link will also combine with Tmall Xiaodian to achieve precise consumer reach and marketing. Master Kong will also engage in in-depth cooperation with Retail Link through data insights and sharing, especially precise insights into terminal shopper profiles and comprehensive integration and upgrade of the distribution system, bringing more convenient and better consumption and shopping experiences to Chinese consumers."
According to the cooperation agreement, Master Kong will organize its national distribution network customers to join the Retail Link platform, jointly build an intelligent distribution network, upgrade the supply chain, and serve consumers more efficiently. Alibaba Retail Link will tailor professional platform services for Master Kong, providing precision marketing tools, intelligent data consulting, and direct reach to small retail stores, helping the brand further improve overall operational efficiency, reduce operating costs, and create greater business value.
Currently, Retail Link covers nearly 600,000 small retail stores nationwide and will cover 1 million stores in this fiscal year. Alibaba Group Vice President and General Manager of Retail Link Division Lin Xiaohai stated that the most important aspect of new retail is leveraging big data to make retail channels more efficient and smoother. He hopes to use digital technology and internet platforms to build a shared channel with all brand owners and partner channels, making goods flow more efficiently and terminal marketing and consumer reach more precise.
Lin Xiaohai also said: "Master Kong is one of the well-known brand owners that has been selling well nationwide for decades. Master Kong also has a strong distribution network and is a model for deep distribution in the industry. We hope to work with Master Kong through brand collaboration to accelerate the layout and optimization of various warehousing and distribution systems, jointly build an intelligent distribution network to reduce logistics costs, expand coverage and penetration, and use data feedback to provide targeted products to offline small retail stores, achieving consumption upgrades."
Dear Retail Link store owners, click Read Original now to grab Master Kong's best-selling products!
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