1. Vita Lemon Tea on AQSIQ September 'Blacklist' The General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) stated that the substandard imported foods reported this time were all discovered during inspection and quarantine at entry ports, and have been legally returned or destroyed at the ports, and were not sold in the domestic market. On the morning of the 31st, AQSIQ spokesperson Han Yunping announced at the regular press conference the situation of food and cosmetics that were not allowed to enter China in September 2017. A total of 847 batches of food and 38 batches of cosmetics were found to have quality and safety issues and were not allowed to enter. Among them, the food not allowed to enter came from 47 countries or regions, involving 17 categories of products, mainly beverages, sugars, and meats. The main problems were quality non-conformity, label non-conformity, and excessive food additives. It is noteworthy that in this list of imported foods not allowed to enter, beverage products (excluding alcohol) once again became the 'hardest hit area' for non-conforming imported foods, with up to 301 batches failing, accounting for 35.5% of the total non-conforming imported foods. Most problems were concentrated on label non-conformity and exceeding shelf life. Among them, the 'Vita Lemon Tea' series, which has been popular among young domestic consumers in recent years, also appeared multiple times on this 'blacklist' of non-conforming imported foods. According to statistics, a total of 56 batches of problematic beverages were produced by Vitasoy International Holdings Limited in Hong Kong, involving Vita lemon-flavored tea drinks, Vita chrysanthemum tea plant drinks, Vita apple juice drinks, and other 'well-known' online hot-selling tea drinks. Exceeding shelf life and label non-conformity were the main 'culprits' for their failure to enter the country. The label non-conformity problem is mostly because some imported food enterprises still hold the concept of emphasizing products over labels, not treating food labels with the same importance as food quality and safety. The absence of Chinese labels may also bring various potential hazards to consumers. Chinese inspection and quarantine agencies have also repeatedly reminded relevant importing enterprises to promptly understand China's food labeling rules to reduce unnecessary economic losses caused by goods being returned due to label non-conformity. AQSIQ stated that the substandard imported foods reported this time were all discovered during inspection and quarantine at entry ports, and have been legally returned or destroyed at the ports, and were not sold in the domestic market.
2. 'Shanshuiqing' Looks Like 'Ganten' – Sued and Settled for 180,000 Yuan 'Shanshuiqing' purified water sold in the Hainan market was sued by the company owning 'Ganten' mineral water for 'unauthorized use of well-known product's unique packaging and decoration', demanding cessation of infringement and compensation of 2.1 million yuan. Recently, the Second Intermediate People's Court of Hainan successfully mediated this intellectual property dispute, with the defendant paying 180,000 yuan to the plaintiff, and both parties reaching a settlement. The plaintiff, a Shenzhen food and beverage company (hereinafter referred to as Shenzhen Beverage Company), claimed to be the exclusive owner of the registered trademark 'Ganten'. The company's 'Ganten' natural mineral water's unique packaging and decoration were recognized as well-known product's unique packaging and decoration. Since September 2016, the company discovered that 'Shanshuiqing' natural purified water produced by a Danzhou beverage company (hereinafter referred to as Danzhou Beverage Company) was sold in the Hainan market. The bottle packaging and box decoration of the involved product were extremely similar to and easily confused with those of 'Ganten' natural mineral water. To protect its legitimate rights, the company sued the court, requesting the court to order Danzhou Beverage Company to stop infringement, destroy bottles and packaging boxes, and compensate for various losses of 2.1 million yuan. The defendant, Danzhou Beverage Company, argued that in February 2005, it applied to the Trademark Office of the State Administration for Industry and Commerce and obtained the registered trademark 'Shanshuiqing', approved for use on goods (Class 32), including purified water (beverages). In May 2015, a beverage factory in Dongyuan County authorized it to use the beverage bottle appearance patent, and the patent owner confirmed the authorization. In September 2016, it began producing and selling 'Shanshuiqing' natural purified water, with purple-blue plastic bottle packaging, and the bottle cap trademark and bottle label were different from 'Ganten'. Danzhou Beverage Company believed that its products did not cause merchants and consumers to misidentify or confuse, and requested the court to reject the plaintiff's claims. After accepting the case, the collegial panel judges visited the defendant's factory multiple times to understand the case, ascertain the facts, and clarify responsibilities. After considering that the defendant's infringement intent was not obvious, they actively conducted mediation work with both parties. Through mediation, both parties voluntarily and equally reached a mediation agreement: Danzhou Beverage Company paid Shenzhen Beverage Company 180,000 yuan in one lump sum, agreed to change the bottle label shape and color to be clearly distinguishable from the plaintiff's products, and agreed to stop using the involved bottle body from January 1, 2018. Thus, the case was resolved, and both parties shook hands and made peace.
3. Want Want Remakes Classic Ad The childhood brainwashing ad for Want Want milk has a sequel. Li Ziming, who grew up to become a primary school teacher, once again receives a large bucket of Want Want milk from his mother (it is said the actress is the same person as in childhood). Weibo netizens even made comparison images: Same loudspeaker Same expression Mother also wears the same clothes The expression when showing off is also the same cute and naughty~ Only the 2 cans have become an 8L giant size This is a funny ad Want Want made for Double 11, playing the nostalgia card with the theme of growing up. During Double 11, Want Want will also sell enlarged versions of Want Want Senbei and rice crackers on Tmall.
The 2017 (3rd) FMCG + Internet Conference will be held in Chongqing in November 2017. The conference will closely focus on the theme 'New Forces, New Ecology', inviting domestic 1000+ distributors, 500+ brand owners, 200+ B2B platform founders, and 100+ investment and financing institutions to jointly explore a new chapter of cross-border integration! The conference is now hotly registering, with only 20+ tickets left... Long press the QR code below or click 'Read Original' to register. Click the links below to review the highlights of the 1st and 2nd FMCG + Internet Conferences: 2016 'FMCG + Internet' Summit Forum -END-