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Coca-Cola Splashes Cash, Buying Up Brands
According to foreign media reports, Coca-Cola is about to become the second-largest investor in sports drink brand BodyArmor. This move is expected to give the beverage giant ownership of the second and third largest brands in the U.S. sports drink market, challenging Gatorade's dominance.
New DistributionConfirmed: State-Owned Enterprise's 1.8 Billion Yuan Acquisition of Supply Chain Company Eternal Asia Officially Sealed
On August 14, Eternal Asia announced that Shenzhen Investment Holdings Co., Ltd. (SIHC) had formally executed the agreement to acquire a 13.3% stake for 1.82 billion yuan, making SIHC the second-largest shareholder. The deal follows a two-month due diligence process and is expected to bolster Eternal Asia's position in the supply chain industry.
New DistributionIt's Not That Distributors Won't Cooperate—Some Manufacturers Have Too Many Problems!
Manufacturer sales staff often complain that distributors won't cooperate, but they should first analyze why. The root cause is often that the manufacturer has shortcomings, such as delayed payments, poor product quality handling, or lack of market support, leading to distributors not making money. To improve cooperation, manufacturers must help distributors profit, build a strong sales team, and implement effective market strategies.
New DistributionTsingtao Wheat Beer Strategy Launch: Savor Life, Experience Upgraded!
Against the backdrop of consumption upgrading, the beer consumption structure is also changing, with consumer demands showing new trends of personalization, diversification, and specialization. 'The first sip is different' is consumers' first impression of Tsingtao Wheat Beer. Since its launch three years ago, Tsingtao Wheat Beer has broken the dominance of foreign imported brands in the domestic wheat beer category, optimized the product to suit Chinese consumer tastes, developed a unique Chinese wheat beer flavor, gained positive market response, and become a leader in China's wheat beer category...
New DistributionCountdown: 12 Days! On August 22, Half the FMCG Circle Goes to Learn Here...
In the first half of 2016, it was difficult for B2B platform field staff to persuade small retail stores to install ordering apps. By the first half of 2017, store owners had five or six, even seven or eight ordering apps on their phones. Now, B2B platforms have increasingly penetrated traditional mom-and-pop stores, becoming a mainstream distribution channel. The FDIC2018 FMCG Digital Innovation Conference, held August 22-24, will gather industry experts to discuss trends and methods for brand owners and distributors.
New DistributionWill Laoganma, which has 'resolutely refused to go public' for over 20 years, consider listing due to 'temptation'?
After news broke that Nongfu Spring was undergoing IPO tutoring, Laoganma received a survey from the Shenzhen Stock Exchange, sparking speculation about a possible listing. Laoganma has long adhered to a 'three no's' policy of no listing, no loans, and no financing, with founder Tao Huabi previously stating that listing is about deceiving people's money.
New DistributionUni-President 2018 H1 Performance Sees Double Growth! No Longer Worried About Comparison with Master Kong!
On August 7, Uni-President China released its interim results for the six months ended June 30, 2018. Revenue was RMB 11.224 billion, up 6.0% year-on-year; gross profit was RMB 3.757 billion, up 11.75%; gross margin was 33.5%, up 1.7 percentage points. Profit attributable to equity holders was RMB 714.3 million, up 25.4%.
New DistributionPinduoduo: A Township Wholesale Market Moved Online
Pinduoduo, a social e-commerce platform, has been criticized for selling counterfeit and shoddy products, including fake brands and low-quality goods. Despite its popularity among price-sensitive consumers, the platform's business model raises questions about its impact on brand integrity and consumer trust.
New DistributionReleased in 9 Years? Sanlu's Former Chairman Granted Three Commutations, Life Sentence Reduced to Less Than 16 Years
The article reviews the case of Tian Wenhua, former chairman of Sanlu Group, who was sentenced to life imprisonment for the melamine scandal in 2009 but has since received three commutations, reducing her sentence to 16 years. It highlights the parallels with the recent vaccine scandal and details the legal basis for each commutation.
New DistributionGoodbye, Carrefour!
Carrefour announced a potential investment agreement with Tencent and Yonghui for its China operations, while its French headquarters plans to cut 2,400 jobs and shift focus to e-commerce and organic products. This marks the long-anticipated sale of Carrefour China to Tencent.
New DistributionBeing a Valuable Salesperson to Distributors Starts with Teaching Them Product Display!
Product display plays a crucial role in the sales process. Poor display can undermine the entire sales effort, while effective basic terminal display can significantly increase consumer attention and purchase probability. This article discusses how to secure and utilize terminal display resources, emphasizing the importance of salesperson capabilities, customer relationships, and continuous execution.
New DistributionNews Flash | Sneak Peek! Heineken's Latest Non-Alcoholic Beverage Ad; Fonterra Chairman Resigns Due to Illness? Schweppes Launches New +C Reduced Sugar Version; Mixing Energy Drinks with Alcohol is Dangerous...
This article covers recent FMCG news: Heineken's new ad for its non-alcoholic beer 0.0, Fonterra's chairman resignation, a partnership between Xingmei Holdings and Coca-Cola, a strategic agreement between Jing Brand and Alibaba, new product launches (Schweppes +C reduced sugar, New Hope's A2 fresh milk, Kellogg's cereal), financial reports from Fuling Zhacai and Liqun, and industry updates including a2's Manuka honey milk powder, Yilite's new products, an investment in Little Secrets, a food safety incident, and a warning about mixing energy drinks with alcohol.
New DistributionEnd of Zhao Shuanglian Era at COFCO: 380 Billion Liabilities Await Resolution
COFCO Biochemical's 8.2 billion yuan restructuring was approved; Zhao Shuanglian stepped down as chairman of COFCO Group; in 2016, COFCO Group reversed its performance decline. On July 17, COFCO Biochemical announced that SASAC had approved the restructuring plan, and the anti-monopoly review cleared the deal.
New DistributionDistributor | What Should a Distributor Do When Competitors Are Promoting but the Upstream Manufacturer Doesn't Support?
Promotions are a common market stimulus, but when a competitor launches a promotion while the distributor's own manufacturer has no scheduled promotion, the distributor faces a dilemma. This article analyzes the psychology of secondary wholesalers and retailers and proposes low-cost countermeasures, such as using information warfare to undermine the competitor's promotional impact.
New Distribution50 Essential Knowledge Points for Warehouse Managers (Worth Collecting)
This article outlines 50 key knowledge points for warehouse managers, covering responsibilities, tasks, storage knowledge, inspection, classification, numbering, daily checks, quality acceptance, ABC classification, temperature and humidity control, pest prevention, safety, and fire response.
New Distribution38 Days to Ignite Weixian Market: Green Ridge's New Marketing Approach
Despite the traditional off-season for plant-based protein drinks in May and June, the Weixian market saw rapid sales growth in just over a month through the introduction of a new marketing system and the quality of Green Ridge products. This case study analyzes how the system drove quick sell-through, achieving 8,630 cases in 38 days.
New DistributionThe World Cup is over, but the only ad I remember is theirs
As the final whistle blew, I reflected on what this World Cup brought me. As an amateur observer of brand advertising, I witnessed the incredible things Mengniu Guanyirui did during the tournament, making it the most memorable brand among the 17 top sponsors.
New DistributionThe 'Six Walnuts' US Lawsuit: Who Breached the Contract?
A $10 million lawsuit filed two years ago brought Hebei Yangyuan Zhihui Beverage Co., Ltd. (Yangyuan), the producer of 'Six Walnuts', into the spotlight. The case, initiated by Golden State Food Company (Golden State) over a contract breach by Hong Kong Bingo International Trading Co., Ltd. (Hong Kong Bingo), has now been settled, with Yangyuan paying $1.65 million in compensation to Golden State in exchange for a withdrawal of the lawsuit.
New DistributionVying with Mengniu's Slow Burn for Market? Wahaha Reportedly to Launch a Weight-Loss Milkshake
Wahaha is reportedly planning to launch its second beverage after returning to the health industry—a weight-loss milkshake, following Mengniu's Slow Burn milkshake. Industry insiders believe this indicates Wahaha's continuous adjustment of its business philosophy, with success hinging on whether channels can effectively promote the product to target consumers.
New DistributionZhao Bo, Editor-in-Chief of New Distribution: Digital Transformation of Channels Is the Mainstream Trend in the FMCG Internet Era
At the event 'Unveiling New Marketing: Restoring Seven-Day Raw Pulp', Zhao Bo, Editor-in-Chief of New Distribution, shared insights on the digital transformation of channels as the mainstream trend in the FMCG internet era. He highlighted the shift from traditional multi-tier agency models to digital marketing, driven by consumer sovereignty, fragmented brands, and the rise of B2B supply chain platforms.
New DistributionLegendary Yili Mineral Water Project Has New Clues! May Enter the Market Soon, Competing with Evian and Nongfu Spring
On July 11, Liu Bailong, chairman of Heilongjiang Heilongquan Water Industry Group, posted on WeChat Moments that a delegation from Yili Group, led by Fu Qiang, general manager of the project team, visited his company to inspect and discuss cooperation on the natural strontium water from Suoyue'erji Mountain. This suggests Yili may soon enter the mineral water market, competing with brands like Evian and Nongfu Spring.
New DistributionIs Disintermediation a False Proposition? The Internet Cannot Replace the Role of Intermediaries!
This article is a reading note on the book 'The Middleman Economy' by Marina Krakovsky, published by CITIC Press. It argues that despite the internet's potential to eliminate intermediaries, they persist and thrive because they provide value through roles such as bridging, certifying, enforcing, risk-taking, concierge, and isolating, which the internet cannot fully replace.
New DistributionWhy Isn't Your Market Growing? Find Out with These 7 Questions!
Successful experiences are similar, but failures have various reasons. For distributors, why don't sales grow in their region despite the same products and promotions? This article reveals seven key reasons for stagnant regional sales and how to solve them quickly.
New DistributionJDB Takes a Sudden Turn! Another Major Player Calls Out JDB, and ORG Joins the Fray!
On July 6, COFCO Packaging revealed plans for arbitration against JDB, and on the evening of July 8, ORG, known for packaging for Red Bull, issued a notice urging JDB to fulfill its obligations. JDB faces mounting pressure from two major partners, raising questions about its stability.
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