As the final whistle blew, I reflected on the game while also recalling what this World Cup brought me. Who am I? An amateur who follows brand advertising. This World Cup saw 17 top sponsors showcasing their brand strength, but one brand left a deep impression on me—Mengniu Guanyirui. I had the privilege of witnessing all the incredible things Guanyirui accomplished during this World Cup.

First to Sound the World Cup Battle Cry

Let's rewind to two months ago. The 32 national teams, carrying long-awaited dreams, came to Russia to burn their passion and blood. The 17 top sponsors were preparing to showcase their brand strength. On May 5, Guanyirui, together with football star Owen in Beijing, was the first to sound the World Cup battle cry. Ten world-class stars, including Owen and Rivaldo, held the National Star Battle events in ten cities, bringing the World Cup enthusiasm to millions of people.

Turning the Russian Stadium into Guanyirui's "Guanjun" Home Ground

This World Cup belonged to China. Apart from the Chinese football team, Chinese crayfish, Chinese-made mascots, and major Chinese brands all went, and Chinese fans gathered in Russia, including me. As I watched the game excitedly at the venue, the LED ads on the sidelines left a deep impression: "Guanyirui, Guanjun Yogurt." As a representative of Chinese yogurt, Guanyirui, with its Guanjun quality, frequently broadcast "Guanjun Yogurt." Its presence was not just witnessing but also accompanying every player with Guanjun quality as they fought on the field. On the World Cup platform, it greatly increased Guanyirui's brand exposure and solidified its position in the Chinese yogurt market.

During halftime, the big screen in the stadium played Guanyirui's commercial, which excited me greatly. One line stood out: "A cup of yogurt cannot change the world, but it can make me better." It encouraged everyone with a positive attitude to strive for a better future every day, while also showing the world the strength of China's quality manufacturing.

When I picked up my phone and scrolled through WeChat Moments, Messi's ad video caught my attention. Upon closer inspection, I found that Guanyirui, in collaboration with Tencent Sports' "Walking with the Stars," produced highlight moments focusing on the brilliant performances of heavyweight stars like Messi and Neymar, perfectly showcasing the spirit of "born to be strong." Looking at past World Cups, the battlefield has never been limited to the pitch. This year, facing the equally fierce World Cup advertising arena, Guanyirui gathered these high-energy star videos that once exploded on social media, making the Guanyirui product with Guanjun quality go viral as well!

(From Tencent Sports' "Walking with the Stars" highlight moments)

How proud it was to taste China's quality-made Guanyirui by the Russian stadium!

During the World Cup, over a dozen major media accounts reposted articles about Mengniu Guanyirui, with interactions exceeding 300,000. As a star brand under Mengniu, Guanyirui not only gained international recognition but also successfully integrated with the international market, using its Guanjun quality to earn itself a championship!

Guanyirui: The Guanjun Business Card of China's Dairy Industry

At the 2018 Russia World Cup, Mengniu, carrying the dreams of hundreds of millions of Chinese fans, represented China's dairy industry on the international stage. From manufacturing to quality manufacturing, from quality to brand, facing the harsh international market, Mengniu Guanyirui not only established its position as "China's quality manufacturing" but also, riding the global wave, broke through difficulties and took an important step in its globalization strategy, bringing China's quality-made Guanyirui products to people worldwide. Moreover, it presented the charm of Chinese creation to the world with the image of high-quality Chinese products, accelerating the global development process of China's dairy products!

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