Click 'Read Original' for details. In the first half of 2016, it was very difficult for B2B platform field staff to visit stores and persuade small retail shops to install their apps. By the first half of 2017, when visiting stores again, you would find five or six, even seven or eight ordering apps on the store owners' phones. This year, when we visit small store owners, the most common comment is, 'I've used that app before, but now I only use one or two apps.' Today, B2B platforms have increasingly penetrated traditional mom-and-pop stores, and B2B has become one of the mainstream channels for product distribution. An industry insider told New Distribution that many leading FMCG brands are quietly establishing 'New Retail Departments' to cope with the rise of FMCG B2B platforms, including internet giants moving offline to acquire supermarkets and rebrand small stores. Recently, New Distribution conducted a 'National B2B Platform Market Distribution Survey' and found that in many cities, including regional distributors in fourth- and fifth-tier cities, they are transforming into regional B2B platforms. Leveraging internet technology and digital tools, they are exploring new distribution models with channel flattening and regional platformization. How will the future of FMCG distribution evolve? How can brand owners grasp trends and plan ahead to avoid being caught off guard? How can distributors think about transformation and upgrading to defend their existing market? You can find answers about trends and methods here! August 22-24 FDIC2018·FMCG Digital Innovation Conference is about to begin! Distributors: What to do about business? Brand owners: How to sell products? B2B: Where is the growth point? Everything you want is here! Conference Preview: Day 1, August 22: Brand owners can hear from General Manager Chen of Uni-President Tea Business on how Uni-President created the IP 'Xiao Ming Tong Xue' (Little Ming Classmate), including its path and methods. The founder of the new internet-famous 'Answer Tea' (Da An Cha), Gu, will share how he achieved nationwide store openings in 60 days with zero investment. Teacher Liu Chunxiong, along with executives from Xiao Shi Le, will share how they turned a hawthorn drink into a hit product from zero foundation, and Liu will also release his new book on new marketing that day. Distributors can hear from Mai De Lin and its team on integrated solutions for warehouse and logistics transformation; Zhong Ke Shang Ruan's team sharing practical experience in helping regional distributors transform; and the Dian Da team using digital innovation to help brand owners find innovative growth paths under the trends of new thinking, new channels, and new distribution. Day 2, August 23: On the main forum on August 23, executives from Coca-Cola, Nestlé Greater China, the Vice President of Wanda Cultural Tourism Group, the VP of Focus Media, and the founder of Youzan Mall will share their interpretations of new retail and new marketing. On the afternoon of the 23rd, there will be three parallel forums on brand, communication, and channel topics. Famous marketing experts such as Li Qian, Xiao Ma Song, Lao Miao, Yuan Hai, Chen Yong, Ding Ding, Zhuang Jianzhong, and Wang Huanzhi will give keynote speeches. Executives and founders from RIO, Tsingtao Beer, Mengniu, Taishan Beer, and Hao Jia Yi will share their transformation experiences. New retail technology companies and 4A agencies like Mi Duo Big Data, Xiang Pai, Tu Zhan, and Ju Mi Intelligent will share how they use technology to empower brand owners' new retail transformation. Day 3, August 24: August 24 is the supply chain special session. New Distribution, together with dozens of B2B platforms, will release the 2018 FMCG Digital Channel Power Index Report. Founders from dozens of FMCG B2B companies, including Yi Jiu Pi, Zhong Shang Hui Min, Alibaba Retail Link, Hui Xia Dan, 1 Life, and Zhang Shang Kuai Xiao, will be invited to discuss topics such as how supply chain empowers brand owners and how distributors transform into B2B. In two and a half days, there will be 3 main forums, 7 parallel forums, and 70 industry experts, CEOs, founders, and executives discussing topics such as brand owner and distributor internet transformation, digital innovation, brand, communication, channel, marketing, and supply chain, contributing an annual event for industry friends! Latest Agenda Scan the QR code to attend or click 'Read Original' to register! We are waiting for you in Shanghai!