Click to read the original article for details Pinduoduo, a township wholesale market moved online. A few days ago, Pinduoduo went public and rang the bell, Suddenly, Pinduoduo entered more people's视野. According to media reports, On the social e-commerce platform "Pinduoduo", There have been counterfeit products that "hit" well-known brands. On July 28, Skyworth TV officially issued a stern statement demanding that Pinduoduo stop selling fake goods. On July 29, Fairy Tale King @Zheng Yuanjie posted on Weibo, saying he would report Pinduoduo because stores on the platform were selling pirated Pipilu books, causing losses to himself and his readers. Many people have raised such questions: "Why is Pinduoduo so rich?" "Obviously no one around me uses Pinduoduo?" "Pinduoduo, where 300 million people are shopping" Where are the 300 million people? ...... My circle of friends was flooded with "Pinduoduo jokes", Only then did I realize how magical it is An iPhone for 800 yuan A pad for over 200 yuan ...... Oh my god Isn't this a paradise? But please take a closer look, You probably can't imagine, The products inside are far more exciting than the prices themselves! Samsung Audio-Visual Technology? SHAASUIVG? What is this? It clearly says "超能" (Chaoneng), right? Look carefully, there are four dots below "超熊" (Chaoxiong)! You can also see some magical brands: 超能? No, it's 趄能 (Quneng). This "趄能" lavender laundry detergent, 2 bottles of 10 jin, only 48.9 yuan. Is it worth it? Joining a group buy will be cheaper. So you can always see group buying links in WeChat groups, especially elderly people who are happy to do it. The genuine "超能" 10-jin lavender laundry detergent costs 128 yuan, while this one is 20 jin for only 48.9 yuan, just 1/4 of the price. Isn't that exciting? Besides daily necessities, Food and drink are no exception A netizen bought a box of mangoes, Quality control said about 20 per box, But received more than 70...... Let's call them mangoes for now Forest forest, So this is called Yelin brand Blue cola and pink Sprite Want to know more? Search for Red Bull The top results are these This is the most obvious "free-riding" behavior. The Penfolds winery issue hasn't been resolved yet, and it seems another platform needs to deal with it. Lafite and Beychevelle also didn't escape this "disaster". Those wines that play on famous chateau names are produced by unknown wineries or even have unclear origins. In addition, imported wines that "scan" for thousands of yuan actually sell for only a dozen yuan per bottle; some wines labeled "original wine imported" are actually domestically produced...... This Lafite Manor, priced at 48-58 yuan, not only successfully rides on the coattails of the rich, but also uses the scan price of "1288 yuan" as a gimmick for gift-giving face, and emphasizes that the wide-shouldered heavy bottle is more impressive, baselessly educating consumers that "deep bottle bottoms help accumulate sediment in the wine and stabilize the bottle's balance". It is reported that some people bought wine where the packaging box is more expensive and more authentic than the wine itself. Ordinary consumers don't understand that expensive, seemingly high-end products are more likely to gain trust. In an interview, Huang Zheng said that most Chinese consumers value substance (high cost-performance) over face (high price, high quality). And they cleverly exploited Chinese people's concept of face! This time, Pinduoduo slapped itself in the face quite hard! The Pinduoduo platform also has extremely cheap "imported wines". On average, 12 yuan per bottle! But the back label clearly states: Origin: Yantai, Shandong! A 750ml bottle of wine requires about 3 jin of grapes, and there are unavoidable costs in every link, such as land, vineyard management, wine making, packaging, transportation, taxes, and importer storage fees! 12 yuan might just cover the raw materials. Selling at such a low price and still claiming to be from France is absurd. These are just the visible counterfeiting behaviors, not including products where the bottle is real but the wine is fake; fake bottles with real labels; fake bottles, fake labels, fake shrink caps, etc., which are hard to identify from the platform introduction alone. By observing the wine products sold on the Pinduoduo platform, fake goods are rampant! It seems that professional anti-counterfeit fighters have another channel to make money. Tianfeng Securities pointed out that Pinduoduo's suspected counterfeit goods typically infringe on brands in three ways: First, using the same Chinese name as a well-known brand but with a different English logo, such as Konka KOIVIKDA, Ronshen ROSHELLE, Royalstar Ronbsitr, Sakura CHEBLO, Opple OPPEDQ, Samsung SANXIN; For example, this Ronshen three-door refrigerator has a group price of only 348 yuan. At first glance, it is indeed called Ronshen, but comparing the English name, the genuine Ronshen's English name is Ronshen, while this one's English name is Roshelle. Second, adding small characters before or after well-known brands, such as: Skyworth Smart, Skyworth Zhishang, Zhongshan Xiaoya, Xinfei Technology, Konka Vision; Third, borrowing well-known brand names from other categories, such as HYUNDAI, XX Haotaitai (Meimei Haotaitai, Qiaochu Haotaitai, Huanhu Haotaitai, Leidi Haotaitai, etc.). Compared with counterfeit home appliances, what is more worrying is milk powder. Beingmate Red Love+ milk powder sells for over 300 yuan per can on JD.com, but less than 10 yuan per can on Pinduoduo. 10 yuan is about enough to buy a can of flour. Many netizens also shared their shopping experiences on Pinduoduo—— @爱喝益力多的皮在痒: I downloaded Pinduoduo by chance and bought three things: a box of pomegranates (I didn't think about buying fruit online at the time, but I love pomegranates, so I ordered). When they arrived, they were all green, and when cut open, only three or four were edible, the rest were rotten inside. The second time I bought fire chicken noodles, they were fake, and I felt nauseous after eating them. The third time I bought sesame cakes, which were passable, but I threw away the rest after eating some... It's simply a garbage app full of fake and rotten goods. @公瑾: The following brands congratulate Pinduoduo on its successful US listing: Xiaomi New Product, Panasonic New Product, Laoyuma, Yueliyue, Leibi, Kangshuaifu, Wawaha, Dabaimian, Taibaitu, Qipeihen, Lvjian Gum, Keri Cola, Bixiangyin Tissues...... @心扉: On Pinduoduo, I only dare to buy fruits and pothos. They are okay. 5 yuan, so cheap it's unbelievable. The pothos is fine; I've kept it for a month and it's still alive. The fruit is passion fruit. My sister-in-law bought it once; the first time was okay, but the second time was bad, some were rotten. @糖 Haha, I ate a preserved plum that my boyfriend's mother bought on Pinduoduo. It was so bad that I only ate one!!! It gave me acute gastroenteritis and I was sent to the hospital!!! When I called Pinduoduo to complain, they just said they'd refund me. Haha. In an interview, Pinduoduo founder Huang Zheng described consumers' psychology: "Even if it's only one yuan, if the potato chips arrive crushed and inedible, consumers will feel they didn't get a bargain and say you're cheating; but as long as half is still edible, they'll think it's worth it." This "getting a bargain" mindset is hard for users in first- and second-tier cities, who are accustomed to buying imported food, to imagine. From this perspective, Pinduoduo's popularity is not at all surprising. The logic behind it is rooted in the real corners outside China's first- and second-tier cities. As "Fantong Dai Laoban" once wrote: "'Cheap, inexpensive, cost-effective' remains the core factor in mass consumer business. Despite China's rapid development over the years, the wealth structure is still pyramid-shaped: a huge bottom layer, a squeezed middle class, and consumption habits still 'price-oriented'." In some ways, Pinduoduo presents the real consumption views and levels of offline people through the internet. In short, the entry-level consumers Pinduoduo targets are exactly the 300 million consumers it advertises. Source: FMCG Elite Club -END-