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Profits Are Falling, Costs Are Rising—Distributors Must Remove These Three Mountains to Make Money!
Inventory, fuel costs, and wages are the three boulders weighing down distributors. In a market environment where costs keep rising, distributors must solve these three problems to make money. With market competition intensifying and the FMCG industry entering an era of thin margins, downstream expenses such as delivery, labor, and warehousing are growing faster than GDP, while upstream manufacturers are becoming tougher and downstream supermarkets pile on fees—if this continues, bankruptcy may be imminent.
New DistributionThe Scam That Victimized Over 50,000 Stores and Defrauded Over 10 Billion Yuan: A Recap of Yatang Xiaochao's Shocking Fraud!
Chengdu Yatang Group, led by legal representative Yang Dingping, was introduced to Tianfu New District in September 2016 as a key investment attraction. Its core subsidiary, Yatang Finance (formerly Sousuodai), was suspected of self-financing and later orchestrated a massive financial fraud, defrauding investors of over 10 billion yuan and affecting more than 50,000 stores.
New DistributionAlibaba Retail Link and Ele.me Announce Joint Operation of Tmall Xiaodian, Community Stores Officially Integrated with Local Life Services
Ele.me and Alibaba's Retail Link have launched a new online operation model for Tmall Xiaodian, combining supply chain advantages with local life services and minute-level delivery to transform traditional convenience stores. This move addresses key issues such as supply chain costs, online traffic, and delivery efficiency, marking a significant shift in the FMCG industry.
New DistributionCall for Entries! 2018 China FMCG New Distribution Top 100 - Do You Want to Be on the List? Come and See, the Next Top 100 Could Be You!
In the past two years, Chinese FMCG distributors have faced unprecedented challenges under the influence of internet e-commerce, with almost all distributors experiencing the failure of traditional channel distribution models and declining sales. Traditional channels can no longer meet the distribution requirements of digital channels, and we are facing an unprecedented industry transformation. Traditional distributors are undergoing a baptism of digital transformation and upgrading. Indeed, in this industry change, some forward-thinking distributors who seize the opportunity are attempting transformation and upgrading practices. The FMCG Branch of China Electronic Commerce Association and the industry's leading self-media 'New Distribution'...
New DistributionNews Flash | Bright Food Welcomes New President! Nongfu Launches Bubble Tea! Chengde Lulu Defends Trademark, Claims 90 Million! Domestic VOSS Goes on Sale! Kedi Launches 'Super Spicy Fire Noodles'!
This issue covers Bright Food's new president, Chengde Lulu's trademark lawsuit, Jingzhi's partnership with Alibaba, domestic VOSS water launch, and new product releases from Nongfu, New Hope, Calbee, and Kedi.
New DistributionThe Three Fastest-Growing Channels Globally: E-commerce, Discount Stores, and Cash & Carry
Kantar Worldpanel's latest retail research report, "Winning in Omnichannel: Finding Growth in a Reshaped Retail Landscape," reveals that in 2017, 76% of global FMCG market growth came from channels other than hypermarkets/supermarkets. E-commerce (+15%), discount stores (+5.2%), and cash & carry (+4.4%) were the fastest-growing channels, while hypermarkets/supermarkets grew only 0.8%.
New DistributionWhat Exactly Does a Marketing Director Do? Scope of Responsibilities, Authority, and Accountability
The core KPIs of a marketing director revolve around three key areas: achieving performance targets, designing and executing business models, and marketing management. This includes meeting sales and profit goals, developing competitive business models and marketing policies, and establishing systematic marketing management systems covering team, channel, and objective management.
New DistributionNews Flash | Mengniu Comments on Messi Partnership for First Time; Hongmeng Guoyao's Presence Ignored; COFCO and Kedi Launch Hit New Products; Abbott Denies $9 Billion Sale Rumors; Starbucks Gives Up Selling Tea...
Mengniu commented for the first time on its partnership with Messi, while Hongmeng Guoyao lost a lawsuit against a lawyer. Abbott denied rumors of selling its nutrition business for $9 billion. Kedi and COFCO launched new products, and Starbucks introduced Teavana packaged tea. Shunxin Agriculture forecast strong profit growth.
New DistributionHow to Cure the Disease of Unauthorized Price Cuts by Secondary Distributors?
Some secondary distributors, in order to complete sales tasks assigned by dealers and leverage dealer policies to drive sales of other products, repeatedly cut prices, sometimes even below factory cost, causing headaches for many beverage dealers. This article analyzes the harms, underlying causes, and solutions for unauthorized price cuts by secondary distributors.
New Distribution1,000 FMCG Professionals Finally Find Their Organization: China E-Commerce Association FMCG Industry Branch Established!
On June 26, 2018, the China E-Commerce Association FMCG Industry Branch was officially established at the Beijing New Century Hotel. The establishment is hailed as a milestone in the FMCG industry's development, with nearly 100 founding member units participating.
New Distribution21 Channel Promotion Tactics: Rebates, Box Returns, Free Gifts, and More—Master Them for Twice the Results
The article discusses 21 channel promotion methods used in the FMCG industry, such as buy-one-get-one-free, product bundling, cash rebates, and display rewards, to boost sales and market share. It emphasizes the importance of promotions in driving channel and terminal purchases, and concludes with an invitation to a digital innovation conference.
New DistributionHold On Tight! 160 Billion Streams to Put You in the Headlines!
In recent years, IP products have taken the market by storm, especially Peppa Pig merchandise, bringing both fame and fortune to companies and distributors alike—truly 'making money while lying down.' Animated IP products mainly target the children's market, which has vast growth potential, with an estimated market capacity of 3 trillion yuan. Through market research, it was found that Liaocheng Haojiayi Bio-Lactation Co., Ltd., together with Shanghai Youxiaojun Food Co., Ltd., has secured the rights to four major IPs—Peppa Pig, PAW Patrol, Octonauts, and Chuggington—this year, making a full-force entry into the children's beverage market.
New Distribution11 Types of Distributors Manufacturers Prefer to Cooperate With
This article outlines 11 types of distributors that manufacturers prefer to cooperate with, including those respected by peers, with monopoly power, providing good service, offering strategic advice, strong market expansion, network advantages, competitors' distributors, former salespeople from big companies, potential large secondary wholesalers, new-generation distributors, and cross-industry strong players. It also promotes the 2018 China Digital Innovation Conference.
New DistributionFive Ways to Get Your Sales Team Moving as Peak Season Arrives!
The biggest challenge for manufacturers and distributors is managing sales personnel. This article outlines five key methods—base salary, benefits, performance appraisal, recognition and promotion, and work-life balance—to motivate sales staff and drive performance.
New DistributionNews Flash | Master Kong Launches New Iced Tea; Mengniu Launches Fermented Milk to Counter Yili; Alibaba Retail Link Partners with Jing Brand...
Today's top stories: Jiangzhong Food Therapy receives 575 million yuan investment; Bright Dairy acquires two subsidiaries; Jing Brand and Alibaba Retail Link sign strategic cooperation; new national standards for natural mineral water and packaged drinking water released; Suntory products denied entry; Yangyuan's wealth management products reach 16.1 billion yuan. New products: Master Kong's tropical flavor iced tea, Mengniu's Smooth Day yogurt, and more.
New DistributionUni-President Chairman Lo Chih-hsien's Latest Interview: On Distributor Inventory and Beverage Price Hikes, He Says This!
Uni-President Group, which sold its Shanghai Starbucks stake last year, reported a 174.3% surge in net profit, but the market worries about filling the gap this year. Chairman Lo Chih-hsien reassured that the gap is not visible yet, and that Uni-President China is now in a smooth state after two years of adjustment.
New DistributionEight Actions for Frontline Staff During Vehicle-Based Distribution to Make Market Visits Valuable and More Efficient!
Vehicle-based distribution is a fundamental task for frontline sales staff, serving as a good channel for customer service and relationship building. By following eight specific actions—communication, verification, discovery, opening boxes, seizing prime positions, organizing, proximity to competitors, and seizing opportunities—salespeople can better understand the market, find solutions, and improve sales performance.
New DistributionZhou Hongyi Announces High-Profile Purge of 'Little White Rabbit' Employees, Showing No Mercy!
Dismissals and layoffs are ever-hot topics in the workplace. Zhou Hongyi recently tweeted that HR departments should regularly clean out 'little white rabbit' employees to avoid the 'Dead Sea effect.' While the concept has some merit, netizens are upset, interpreting it as suggesting that capable employees will leave for better opportunities while the incapable stay put, leading to the wrong people leaving. The article discusses employee classifications, the dangers of 'little white rabbits,' and suggests that instead of firing them, companies should design performance systems with intrinsic motivation to turn them into 'stars.'
New Distribution5 Major Misconceptions in Terminal Sales and 4 Business Failures
The channel is the customer, and the terminal is the market. This is a common refrain among marketers in recent years. Indeed, as a part of the sales channel, retail terminals face consumers directly and are the gateway for products to become consumer goods, serving as the source of actual sales for manufacturers. However, in actual terminal work, many terminal marketers fail in their business due to misconceptions. These misconceptions include prioritizing sales over market development, focusing on large customers while neglecting small ones, emphasizing high-priced products over low-priced ones, relying on incentives rather than management, and concentrating on the middle link while ignoring the two ends. These lead to business failures such as terminals not knowing the company, the salesperson, or the products. To address these issues, it is essential to develop strategies for product, personnel, and customer locking, adopt tactics of diligent communication, frequent visits, and active listening, and achieve goals of promoting the company, products, and oneself.
New DistributionDealer's Routine and Non-Routine Promotions
Dealers prefer promotions to ensure quick sell-through of terminal products, but they aim for high returns with low investment. Routine promotions are common but often fall into traps like over-reliance on frequency, while non-routine promotions require careful planning and resource allocation.
New Distribution2018 World Cup Sponsor Ads: Budweiser, Coca-Cola, or Mengniu—Whose Creativity Shines?
As the official beer sponsor of the 2018 FIFA World Cup in Russia, Budweiser's global ad campaign 'FIFA World Cup Ignite' showcases a cool new beer delivery method with AI drones and dramatic journeys, aiming to ignite fans' passion. Coca-Cola, a top-tier sponsor, also backs 15 national teams, the most among all sponsors. Chinese dairy brand Mengniu, as the first dairy brand to be a FIFA global sponsor, highlights 'Natural Power, Born Strong.' The article invites discussion on which brand's ad is more creative and promotes the upcoming 2018 China Digital Innovation Conference.
New DistributionJD New Distribution's 618 Sales to Offline Stores: 1300% of Last Year
During JD's Global Mid-Year Shopping Festival on June 18, JD New Distribution's second battlefield targeting small and medium stores nationwide saw explosive sales. The final report shows that cumulative sales from June 1 to 18 were 1300% of the same period last year, with orders at 362% and average order value tripling.
New Distribution7 Reasons Why Salespeople Have No Customers! Don't Do This in the Second Half of 2018!
Customers are the ones who place orders with salespeople; the more customers a salesperson has, the more solid their business foundation. One major reason for poor performance is having too few potential customers, often due to mistakes like not knowing where to find them, failing to identify them, or being too lazy to develop them.
New DistributionVOSS Fursi Premium Bottled Water from Huabin Officially Launches: Can It Reshape China's Premium Water Market?
According to the latest research on China's packaged water industry released by Nielsen, in 2017, both sales value and volume of packaged water in China achieved double-digit growth, outpacing the overall food and beverage industry. The rapid growth and premiumization trend have attracted major domestic and international players to China's premium water market. Yesterday (June 17, 2018), VOSS Fursi, a premium bottled drinking water brand from Norway, held its launch event in Wuhan, Hubei, marking its official entry into the Chinese market.
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