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Top News
Highlight 1: Mengniu Comments on Messi Partnership for First Time Mengniu's WeChat official account today commented for the first time on its relationship with Argentine star Messi. It stated that although its advertisement had been parodied, it inadvertently made everyone remember the connection between Mengniu, Messi, and the World Cup, unexpectedly standing out among many World Cup marketing brands. So far, Messi's performance on the field has brought Mengniu immeasurable attention and praise. Regardless of whether Argentina wins the championship, Mengniu will continue to work with Messi to spread the positive energy of 'Born to Be Strong' to more people.
Highlight 2: Hongmeng Guoyao Loses Lawsuit Against Lawyer; Court Rules It as Public Opinion Supervision Recently, the Shanghai Minhang District People's Court made a first-instance judgment, ruling against Inner Mongolia Hongmeng Guoyao Co., Ltd. ('Hongmeng Guoyao') in its lawsuit against lawyer Cheng Yuan for infringement of reputation rights.
It is reported that on March 5, lawyer Cheng Yuan published an article on the public account 'Legal 101' titled 'Hongmeng Guoyao, with a Bad Record in Advertising History, Wins 'CCTV National Brand Plan' - Whose Face Does It Slap?' The article questioned that 'food and drug regulatory authorities adopted extremely lenient standards in advertising approval' and that Hongmeng Guoyao had been notified of violations 2,630 times in nearly 10 years without severe punishment. Hongmeng Guoyao subsequently sued lawyer Cheng Yuan.
The Minhang District Court's first-instance judgment rejected all of Hongmeng Guoyao's claims. 'The plaintiff (Hongmeng Guoyao), as a well-known enterprise, should bear more tolerance obligations for public comments and supervision by public opinion,' the judgment stated.
Highlight 3: Abbott Denies $9 Billion Sale Rumors, Says No Intention to Sell Nutrition Business In response to market rumors of a '$9 billion sale of its nutrition business,' Abbott has denied them. Recently, there were market rumors that Abbott intended to focus on its medical business and was preparing to sell its nutrition business, including the milk powder business, for $9 billion. On the morning of June 28, Abbott denied the market rumor to reporters and stated that it has no intention of selling its nutrition business.
An unnamed market source said that Abbott's intention did exist, and that Abbott globally was not optimistic about the future market prospects of its nutrition business, especially the milk powder business, and therefore had considered exiting.
Highlight 4: Shunxin Agriculture Forecasts H1 Profit Growth of 70%-100% On the evening of June 27, Shunxin Agriculture released its 2018 semi-annual performance forecast. The announcement stated that the company expects net profit of 416 million to 489 million yuan in the first half of 2018, a year-on-year increase of 70%-100% (compared with 245 million yuan in the same period last year). For the first-half performance, Shunxin Agriculture said the growth was due to the expansion of its liquor sales market, with increased sales volume and revenue.
New Products
Highlight 1: Is Starbucks Giving Up Selling Tea? Teavana Enters the Billion-Dollar Packaged Tea Market Starbucks officially launched Teavana packaged tea in the U.S. market on the 26th, targeting the $1.2 billion U.S. packaged tea market.
Starbucks will officially launch Teavana packaged tea this summer, with six selected flavors. Teavana packaged tea was officially released on the 26th U.S. time, with six flavors: Rose Berry White Tea, Citrus Lavender, Earl Grey Creme, Peach Tranquility, Royal Spice, and Emerald Citrus Mint. These six flavors use five tea bases: white tea, green tea, herbal tea, oolong tea, and black tea. Each box contains 15 bags, with varying weights per box.
Highlight 2: After 'Little White Milk' Success, Kedi Launches New Internet-Famous 'Ecoline' Yogurt Recently, Kedi Dairy launched another 'star-making plan' with a new visually appealing 'Ecoline' yogurt series.
It is understood that Kedi's 'Ecoline' yogurt series is developed with the concept of 'More Natural, More True to Self,' using pasteurization and heat treatment technology. It launched nine new products, including popular flavors like strawberry and red dates, sugar-free products for health-conscious consumers, and innovative caramel and lemon flavors. The product specification is 180g per bag, with a retail price of 4 yuan+.
It is reported that Kedi's 'Ecoline' yogurt series has officially gone on sale in online official stores on Tmall and JD.com, and offline distribution has also begun, with products already on shelves and selling well in Shandong, Henan, Sichuan, and other regions.
Highlight 3: Targeting 'Sugar-Free + Bubbles,' Mingren Launches New Soda Sparkling Water Recently, with the arrival of the beverage peak season, Mingren Company launched a new colorful soda series - Mingren Soda Sparkling Water.
It is understood that Mingren Soda Sparkling Water comes in 330ml cans with four flavors: original, lemon, peach, and green plum. Its biggest selling point is zero sugar, zero calories, and full bubbles. It provides the refreshing and stimulating taste of carbonated drinks while having zero calories and zero fat. Instead of sucrose, xylitol is added for sweetness, aligning with current consumption trends and appealing to young consumers and those who prioritize healthy drinking.
Highlight 4: Super IP Opens for the First Time, COFCO Adds Another 'General' to Its Cross-Border New Products Recently, the Imperial Kitchen of the Forbidden City opened its IP for the first time, collaborating with COFCO Fulinmen Rice to launch a cross-border new product 'Imperial Tribute Rice' Fulinmen Rice, which has been listed on JD.com's self-operated flagship store. It has been well received by consumers upon launch, showing that everyone wants to 'eat what the palace eats.'
This year, COFCO Fulinmen Rice had just launched another cross-border rice product 'Tian Di Ren He' not long ago, and now 'Imperial Tribute Rice' has hit the market, showing COFCO Fulinmen Rice's firm determination to convey imperial cuisine to consumers. The Imperial Kitchen of the Forbidden City injects cultural heritage into COFCO Fulinmen Rice through its long-standing palace culture, creating differentiation.
Industry News
Highlight 1: Shanxi Fenjiu Exceeds 4 Billion Yuan in Revenue in 5 Months, Targets 100 Billion Market Cap by 2020 On June 26, Shanxi Xinghuacun Fenjiu Factory Co., Ltd. held its 2017 shareholders' meeting. At the meeting, it was revealed that as of the end of May this year, Fenjiu achieved sales revenue of over 4 billion yuan, a year-on-year increase of over 40%, and net profit of over 800 million yuan, with a growth rate of over 60%. At the same time, it newly established a development goal of reaching a market cap of over 100 billion yuan by 2020.
Highlight 2: BreadTalk Partners with Koubei to Launch East China's First Smart Bakery Store in Shanghai On June 27, Singapore-based bakery chain BreadTalk, in partnership with Koubei, officially opened East China's first smart bakery store at Wujiaochang Hesheng Plaza Shopping Center in Shanghai.
In addition to setting up a fully automated vending area, the store uses big data to make precise product recommendations for different customer groups, thereby feeding back into BreadTalk's supply chain, improving efficiency while reducing costs.
It is understood that this smart store also plays an important role as a testing ground for new BreadTalk products. New products developed based on consumer needs will debut at this store first. After a period of sales, based on big data and consumer feedback, further optimization will be made before deciding whether to promote them on a larger scale in other stores. At the opening, this smart store introduced DIY frozen dough for the first time, requiring consumers to make it themselves, attempting new retail in the bakery industry through semi-finished baking products.
Highlight 3: Guangbai Shares Preparing Unmanned Supermarket, Opening in July According to Securities Times Online today, Guangbai Shares stated on its interactive platform that the company is currently preparing an unmanned supermarket, expected to open in July.
Highlight 4: Coca-Cola Suspends Production at Some UK Plants Due to CO2 Shortage On June 26 local time, Coca-Cola announced in the UK that due to a shortage of carbon dioxide gas, some of its plants in the UK had 'temporarily suspended production.'
However, Coca-Cola said that so far, the shortage has not affected supply. The UK's Daily Telegraph reported that the shortage was due to an 'unusually high number of closures' of carbon dioxide-producing plants, as carbon dioxide is a byproduct of fertilizer production at these plants.
Coca-Cola said in a statement: 'We are currently dealing with an industry-wide issue that is currently affecting the supply of CO2 in the UK.'
'Our focus is on minimizing any potential impact this may have on the supply of our products. In the meantime, we have temporarily shut down some production lines, but so far our supply has not been interrupted, and we will continue to deliver orders to customers. As the situation develops, we are working closely with suppliers, partners, and customers to seek a range of solutions,' the statement said.
Highlight 5: China Resources Vanguard Opens Second Store in Yan'an On June 28, China Resources Vanguard opened its second store in Yan'an and the 80th new store in the Northwest region. The new store is located on the negative first floor of Rongchang International, No. 18 Zaoyuan Road, with a sales area of approximately 3,223 square meters. The main business categories include vegetables and fruits, fresh meat and aquatic products, cooked food and frozen products, with more than 20,000 product items.
A person in charge of China Resources Vanguard's Northwest region said that the opening of the second store in Yan'an plays a special and irreplaceable role in enhancing the brand influence of China Resources Vanguard. The grand opening of the Yan'an Zaoyuan Road store not only further improves the city's service functions, accelerates the development of the modern service industry, promotes local employment and tax revenue, but also enriches the daily lives of surrounding residents, reflecting the brand synergy of China Resources Group.
Highlight 6: China Alcoholic Drinks Association Responds to Beer Formaldehyde Rumors: Illegal Act of Rumor-Mongering Recently, two articles titled '7 Beer Test Reports: Budweiser Has the Highest Formaldehyde Content, Carlsberg Performs Worst' and 'Thirteen Years Ago Tsingtao Beer Said It No Longer Used Formaldehyde, But Facts Have Slapped Its Face' were spreading on the internet on the Sina Weibo and WeChat public account 'Preferred Consumer Report.' At the same time, they were widely shared on Weibo and WeChat Moments, with over 10,000 views.
Upon investigation, the publisher, taking advantage of the so-called 'Quality Consumption China Tour' activity, under the banner of 'providing consumers with consumption decisions,' arbitrarily selected several well-known domestic beer brands from the market and sent them to third-party testing institutions for testing. Without publishing the test reports, they released false statements about certain brands having excessive formaldehyde content to mislead the public. At the same time, they distorted the interpretation of Mr. He Yong, Executive Deputy Secretary-General of the China Alcoholic Drinks Association, regarding the revision of the national standard GB/T 4927 'Beer,' attempting to lead the public to understand that the industry association was avoiding the formaldehyde indicator and intentionally removing it from the national beer standard.
Such statements are illegal acts of rumor-mongering and have had a relatively bad impact on society, seriously defaming the reputation of China's beer industry and related enterprises. At the same time, they have exacerbated consumer distrust of Chinese beer products, aiming to attract greater attention and consumer panic, deliberately undermining the normal consumer market order for profit.
Today's Video
Dong Mingzhu Says Liu Qiangdong Is Really the Only Dealer Who Doesn't Bargain with Her!
From August 22-24, the '2018 China Digital Innovation Conference (2018FDIC)' with the theme 'Finding New Engines for Growth' will be held in Shanghai, hosted by the China FMCG Industry Association and organized by New Distribution.
This conference will last 3 days and will focus on two main themes: marketing and supply chain, with six parallel forums on brands, channels, communication, B2B, same-city logistics, and innovative retail. We will invite industry experts, CEOs, and brand executives to deeply interpret the trends and drivers of digital transformation in the FMCG industry.
We will invite over 500 FMCG enterprise executives, 200+ B2B industry CEOs, and 1,000+ major FMCG distributors to gather together to discuss how the FMCG industry can use digital tools to achieve its own rapid growth again in the context of the digital era. This conference will build a bridge for brand owners, distributors, retail enterprises, and marketing agencies, helping FMCG manufacturers obtain the latest information, understand best practices, and master more practical transformation skills.
Proposed Invited Companies
Conference Time August 22-24, 2018
Conference Venue Shanghai Baohua Marriott Hotel
Conference Content August 22: Full-day check-in Afternoon 14:00-17:30: Parallel forum on distributor same-city logistics Evening 18:30-21:00: New Distribution Night Gala Dinner August 23: Theme: Marketing Digital Innovation Morning 9:00-12:00: Main forum on marketing digital innovation Afternoon 14:00-17:30: Parallel forums on brands, channels, and communication August 24: Theme: FMCG Supply Chain Digital Upgrade Full day: FMCG Supply Chain Conference
Registration Method Registration is now open. Long press the QR code below or click 'Read Original' to register. Early bird tickets are on sale for only 2 more days, with a 50% discount. Prices will return to normal on July 1!
Registration Consultation Ticket inquiries: Media cooperation inquiries:
Highlights of Previous New Distribution Conferences Click the links below to review the highlights of the 1st, 2nd, 3rd, and 4th FMCG + Internet Conferences:
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