On June 26, 2018, the China E-Commerce Association FMCG Industry Branch was officially established at the Beijing New Century Hotel. Zhang Huisheng, Chairman of the China E-Commerce Association, Lu Jianxin, Executive Deputy Secretary-General, Xu Zengyuan, Director of the Association Office, and representatives from nearly 100 founding units attended the establishment ceremony. The establishment of the China E-Commerce Association FMCG Industry Branch is hailed as a milestone in the history of the FMCG industry's development. The FMCG Industry Branch was guided and approved by ministries including the Ministry of Industry and Information Technology and the Ministry of Commerce, approved by the China E-Commerce Association, and organized by New Distribution. It was jointly initiated by nearly 100 well-known brand owners, distributors, and FMCG B2B platforms in the industry. Zhang Huisheng, Chairman of the China E-Commerce Association "With the development of the market economy and the transformation of government functions, industry associations and chambers of commerce have increasingly become indispensable social organizations and an important part of the socialist market economy. With the development of e-commerce and mobile internet technology, China's retail industry has undergone earth-shaking changes, especially in the FMCG industry. " Zhang Huisheng stated that the establishment of the FMCG industry association will focus on the needs of the FMCG industry and enterprises, promote cross-field cooperation within the industry and coordinated development among enterprises, thereby promoting economic and social construction, accelerating industry structural adjustment, industrial upgrading, and collaborative exchanges. After deliberation by the leadership of the China E-Commerce Association, Zhang Huisheng announced the leadership team of the FMCG Industry Association at the establishment ceremony. Zhao Bo, founder of New Distribution, was elected as President of the China E-Commerce Association FMCG Industry Branch; Zhang Youwei as Executive Vice President; Ren Xiaodong as Secretary-General; He Lei as Executive Deputy Secretary-General; and Xu Gang as Director of the Integrity Product Certification Center. Zhao Bo, President of the China E-Commerce Association FMCG Industry Branch At the establishment ceremony, Zhao Bo said: "China's FMCG industry has undergone a drastic transformation. Most Chinese brand owners, in the process of digital transformation and upgrading, have faced declining sales at various levels when confronting emerging business models such as B2B, B2C, O2O, and social e-commerce. In this process, we have seen many brand owners attempting to go online, transform, and upgrade, but a series of problems have emerged. As a vertical media for the industry, we will build a bridge for communication between enterprises through the FMCG Industry Association, and by establishing industry standards and publishing industry data research reports, we will promote the continuous development of the industry." Ren Xiaodong, Secretary-General of the China E-Commerce Association FMCG Industry Branch Ren Xiaodong, Secretary-General of the FMCG Industry Branch, introduced the association's organizational structure and service content at the establishment ceremony. Ren Xiaodong stated that the FMCG Industry Branch will be committed to the digital transformation and upgrading of Chinese FMCG enterprises, providing valuable industry research reports, industry resources, and industry policies for FMCG enterprises, and aspires to become a digital incubation base for domestic FMCG enterprises, as well as the first platform for research, certification, cooperation, consulting, and training in the digital upgrading of the FMCG industry. Subsequently, Zhang Youwei, Vice President of the China E-Commerce Association FMCG Industry Branch; Xu Gang, Director of the Integrity Product Certification Center; Chen Siting, founder of Wanchaobang, a representative of FMCG B2B platforms; Wang Shenbing, CEO of Zhongke Shangruan, a representative of SaaS software providers; and Wang Jia, E-commerce Director of Ximai Group, the leading domestic oatmeal brand, spoke as member representatives. Ren Xiaodong issued certificates to more than 30 founding units and took a group photo. Finally, we welcome all FMCG enterprises or units, including brand owners, distributors, B2B platforms, and service providers based on the FMCG industry, to actively sign up and join the organization. At the same time, we will humbly accept supervision and guidance from practitioners and the whole society. From August 22 to 24, the "2018 China Digital Innovation Conference (2018FDIC)" with the theme "Finding New Growth Engines" will be held in Shanghai, hosted by the China FMCG Industry Association and organized by New Distribution! The conference will last for 3 days, focusing on two main themes: marketing and supply chain, with six parallel forums on brand, channel, communication, B2B, local logistics, and innovative retail. We will invite industry experts, CEOs, and senior brand executives to deeply interpret the trends and drivers of digital transformation in the FMCG industry. We will invite more than 500 executives from FMCG enterprises, 200+ CEOs from B2B industries, and 1000+ major FMCG industry players to gather together to discuss how the FMCG industry can use digital tools to achieve rapid growth again in the context of the digital era. This conference will build a bridge for brand owners, distributors, retail enterprises, and marketing agencies, helping FMCG manufacturers obtain the latest information, understand best practices, and master more practical transformation skills. Invited Companies Conference Time August 22-24, 2018 Conference Venue Shanghai Baohua Marriott Hotel Conference Content August 22: Full-day check-in Afternoon 14:00-17:30 Distributor Local Logistics Parallel Forum Evening 18:30-21:00 New Distribution Night Gala Dinner August 23: Theme: Marketing Digital Innovation Morning 9:00-12:00 Marketing Digital Innovation Main Forum Afternoon 14:00-17:30 Brand, Channel, Communication Parallel Forums August 24: Theme: FMCG Supply Chain Digital Upgrade Full day: FMCG Supply Chain Conference Registration Method Registration is now open. Long press the QR code below or click "Read Original" to register. Early bird tickets at half price are limited to 50, available on a first-come, first-served basis! Registration Consultation Ticket Inquiries: Media Cooperation Inquiries: Highlights of New Distribution's Previous Conferences Click the links below to review the highlights of the 1st, 2nd, 3rd, and 4th FMCG + Internet Conferences: -END-