Click 'Read Original' for details. Top Stories Highlight 1: Liu Ping, born in the 1970s, becomes President of Bright Food Group, having held executive positions in other Shanghai state-owned enterprises After a year-long vacancy, Bright Food Group has a new president. Liu Ping, 48, currently a member of the Standing Committee of the Changning District Committee and Deputy District Mayor, is set to become President of Bright Food (Group) Co., Ltd. (hereinafter 'Bright Food Group'). On the afternoon of June 29, Bright Food Group held a cadre meeting announcing Liu Ping's appointment as Deputy Party Secretary and President. Leng Weiqing, Deputy Director of the Shanghai Municipal Organization Department, attended and spoke; Dong Qin, Deputy Secretary of the State-owned Assets Supervision and Administration Commission Party Committee, presided; and Jiang Yunfeng, Member of the Organization Department's Committee, read the relevant documents. In other words, Bright Food Group welcomes a president born in the 1970s, which will bring significant changes to the group with a scale exceeding 160 billion yuan. Highlight 2: Lulu Claims 90 Million! Repeated Infringement Sparks Trademark Defense Battle! In February 2018, Hebei Chengde Lulu Co., Ltd. issued a major litigation announcement, filing a civil lawsuit with the Beijing Intellectual Property Court against Shantou High-tech Zone Lulu South Co., Ltd. for alleged trademark infringement. The case has drawn attention largely due to the high claim of 90 million yuan. Chengde Lulu explained: 'According to Article 63 of the Trademark Law of the People's Republic of China, the compensation for trademark infringement is determined by the actual losses suffered by the right holder; if actual losses are difficult to determine, it can be based on the infringer's profits from the infringement. Currently, Chengde Lulu's legal team has been divided into five groups, accompanied by notaries, to visit five major regions—Northwest, North China, South China, East China, and Central China—successfully obtaining infringement evidence from the Shantou party for preservation, and calculating the Shantou party's net profits from 2011 to 2016. Adding reasonable expenses such as notarization fees, the total compensation amounts to 90 million yuan, with clear data sources and legal basis.' Highlight 3: Jingzhi Liquor and Alibaba Retail Link Form Strategic Cooperation On June 29, the strategic cooperation launch conference between Jingzhi Liquor and Alibaba Retail Link was held at Qilu Jiudi, where both parties signed a strategic cooperation agreement. At the conference, Jingzhi Liquor Chairman Liu Quanping stated that the cooperation with distributors and Alibaba aims to upgrade traditional offline retail distribution channels through digitalization and big data marketing, creating a 'new retail benchmark for China's baijiu industry.' It is reported that after cooperation, both parties will focus on upgrading traditional offline retail distribution channels through internet means, addressing issues such as high costs of channel sinking, low efficiency of offline marketing transmission, unsatisfactory distributor operations, and unstable terminal prices. Additionally, Alibaba Retail Link, Jingzhi Liquor, and distributors have a win-win complementary relationship. Jingzhi can leverage Alibaba's platform advantages to provide incremental services, big data support for sales decisions and marketing activities, and achieve precision marketing. Highlight 4: Priced at 7.5 yuan/500ml, Using Plastic Bottles, Domestic VOSS Water Finally Goes on Sale! Since Huabin officially announced the acquisition of Norwegian premium water brand VOSS in January 2016, the localization of VOSS took two and a half years. Recently, it was first launched in 24 cities including Beijing, Shanghai, and Guangzhou, and finally appeared in 7-11 convenience stores in Shanghai. It is understood that the 500ml domestic VOSS natural mineral water is priced at 7.5 yuan per bottle in CVS channels, with plastic bottle packaging. Compared to imported VOSS natural mineral water of the same specification and material, priced at about 15 yuan per bottle on JD.com, the domestic version is half the price. As a reference, 800ml glass bottle imported VOSS water is about 37.5 yuan per bottle. New Products Highlight 1: Nongfu Spring Launches 'Bubble Tea' at 5 Yuan, Targeting Food Service! In June, Nongfu Spring launched a new product 'Bubble Tea' (Paopao Cha), a tea that's 'so good it bubbles.' The new product combines juice, tea, and carbonation to create a new category: juice-carbonated tea beverage. Priced at 5 yuan, it has been rolled out in Shanghai, Nanjing, Hangzhou, Suzhou, Wenzhou, Ningbo, and other cities. Bubble Tea contains 10% fresh juice, blended with high-quality black and green tea, combining the sweetness of juice, the aroma of tea, and the coolness of carbonation in one bottle, offering a unique and layered taste. Tea + fruit is healthy, carbonation is cool, and the category combination of Bubble Tea stands out from the start, forming health + fashion, easily accepted by the post-90s and post-00s generations. Highlight 2: New Hope Launches Another '24-Hour Fresh Milk' New Product; Chairman Xi Gang Says This Is the Most Important Thing for Dairy Companies The new fresh milk called 'Golden 24 Hours' has its biggest selling point in achieving '72°C, 15-second pasteurization.' It is reported that this sterilization technology is an exclusive patent, giving the product advantages in key active nutritional components: immunoglobulin IgG retention rate reaches 50%, and lactoferrin reaches over 40%. Chairman Xi Gang said in an interview that the new product will first be launched in Chengdu. Highlight 3: Calbee Launches a New Cereal in China Japanese food manufacturer Calbee, which entered China's cereal breakfast market with instant fruit cereal, recently officially launched another instant cereal in China: 'Calbee Mygra Golden Original Cereal' (マイグラ, My Granola). It is reported that Mygra original cereal has no added ingredients, and its selling point is more flexible pairing—it can be added to milk or yogurt like Furugura, or used as a cooking ingredient for hot dishes such as tomato risotto, pizza, pumpkin soup, etc. The new product will be available in offline supermarkets like Walmart, Aeon, and Ole starting late July. Highlight 4: Kedi Launches Another Internet-Famous New Product 'Super Spicy Fire Noodles', Teaming Up with Little White Milk as 'Spice-Relief CP'! Recently, Kedi Food's official flagship store quietly listed a convenience food: Kedi Super Spicy Fire Noodles. This super spicy fire noodle promotes 'boiled fire noodles taste better,' made with high-quality wheat flour, refined palm oil, etc., featuring spicy, fragrant, and chewy characteristics. The product specification is 140g per bag, with a retail price of 4 yuan+. Currently, this super spicy fire noodle is selling hot online. Meanwhile, according to insiders, the company will gradually roll out this fire noodle to offline markets. Leveraging the existing popularity of the fire noodle category and the Kedi brand, it aims to become the 'internet-famous little white milk' in the fire noodle field. Industry News Highlight 1: Market Regulation Administration Notifies 9 Infant Formula Manufacturers of Defects On June 29, the State Administration for Market Regulation posted on its official website letters regarding food safety production standard system inspections of infant formula manufacturers, involving 9 companies. The letters state that Yashili International Group Co., Ltd. has defects in maintaining production license conditions and implementing food safety management systems. Duerbote Yili Dairy Co., Ltd. has defects in implementing food safety management systems. Feihe (Longjiang) Dairy Co., Ltd. has defects in implementing food safety management systems. Heilongjiang Beitejia Nutrition Food Co., Ltd. has defects in maintaining production license conditions, implementing food safety management systems, and testing capabilities. Daqing Lvye Dairy Co., Ltd. has defects in implementing food safety management systems and testing capabilities. Heilongjiang Feihe Dairy Co., Ltd. has defects in implementing food safety management systems. Qingdao Suokang Food Co., Ltd. has defects in maintaining production license conditions and implementing food safety management systems. Hebei Junlebao Junyuan Dairy Co., Ltd. has defects in implementing food safety management systems. Shijiazhuang Junlebao Taihang Dairy Co., Ltd. has defects in implementing food safety management systems. Highlight 2: Dream Blue Launches First Zodiac Wine It is reported that Dream Blue recently launched its first zodiac wine. Due to the scarcity of Dream Blue Zodiac Wine (Wuxu Year), individual customers are limited to 2 bottles per purchase, corporate customers to 2 boxes, and distributors to 10 boxes. Additionally, the Dream Blue (Zodiac Wine) can enjoy Yanghe Dream Customization services. Highlight 3: Heineken's Craft Beer Brand Launches Cannabis Sparkling Water It is reported that Lagunitas, Heineken's American craft beer company, inspired by 'India Pale Ale (IPA),' is about to launch a cannabis-infused sparkling water called Hi-Fi Hops—marking the first time a major brewer has introduced a representative product in the THC beverage field. This zero-calorie, non-alcoholic beverage comes in two types: one containing both THC and CBD, and the other containing only THC. The California craft beer company stated that this beverage reflects Lagunitas' creativity at the intersection of cannabis and craft beer culture, and also marks the first time a major brewer has successfully and legally introduced a representative product in the THC beverage field. 'Hi-Fi Hops is inspired by the IPA the company produces, with a refreshing taste like water (no calories or carbohydrates), giving a cool sensation of full-sun cannabis.' From August 22-24, the '2018 China Digital Innovation Conference (2018FDIC)' with the theme 'Finding New Growth Engines' will be held in Shanghai, hosted by the China FMCG Industry Association and organized by New Distribution. The three-day conference will focus on two main themes: marketing and supply chain, with six parallel forums on brand, distribution, communication, B2B, same-city logistics, and innovative retail. We will invite industry experts, CEOs, and brand executives to deeply interpret the trends and drivers of digital transformation in the FMCG industry. We will invite over 500 FMCG enterprise executives, 200+ B2B industry CEOs, and 1000+ FMCG industry leaders to gather and discuss how the FMCG industry can use digital tools to achieve rapid growth again in the digital era. This conference will build a bridge for brand owners, distributors, retail enterprises, and marketing agencies, helping FMCG manufacturers obtain the latest information, understand best practices, and master more transformation skills. Invited Companies Conference Time August 22-24, 2018 Conference Venue Shanghai Baohua Marriott Hotel Conference Content August 22: Full-day registration Afternoon 14:00-17:30: Distributor same-city logistics parallel forum Evening 18:30-21:00: New Distribution Night Gala Dinner August 23: Theme: Marketing Digital Innovation Morning 9:00-12:00: Marketing Digital Innovation Main Forum Afternoon 14:00-17:30: Brand, Distribution, Communication Parallel Forums August 24: Theme: FMCG Supply Chain Digital Upgrade All day: FMCG Supply Chain Conference Registration Method Long press the QR code below or click 'Read Original' to register. Special early bird tickets are available for the last day with 50% discount; first come, first served! Registration Consultation Ticket Inquiries: Media Cooperation Inquiries: Highlights of Previous New Distribution Conferences Click the links below to review the first, second, third, and fourth FMCG + Internet conferences: -END-