In the past two years, Chinese FMCG distributors have faced unprecedented challenges under the influence of internet e-commerce. Almost all distributors are confronted with the awkward situation of the failure of original channel distribution models and declining sales. Traditional channels can no longer adapt to the distribution requirements of digital channels. We are facing an unprecedented industry transformation, and traditional distributors are undergoing a baptism of digital transformation and upgrading. Admittedly, in this industry change, some forward-thinking distributors who grasp the trend are attempting transformation and upgrading practices.
The FMCG Branch of China Electronic Commerce Association and the industry's leading self-media 'New Distribution' (新经销), as service platforms focused on the digital transformation of China's FMCG channels, launched the 'New Distribution 100 People' (新经销100人) column in May, which provides in-depth reports on successful transformation cases of Chinese FMCG distributors. As of now, 'New Distribution 100 People' has reported 7 issues, with total readership exceeding 100,000, average readership per article over 15,000, and the highest single article readership reaching over 30,000. The column has received continuous praise from the industry, providing practical experience references for distributors seeking transformation solutions, and has also received numerous inquiries from manufacturers.
On June 26, 2018, the FMCG Branch of China Electronic Commerce Association was officially established. From August 22-24, 2018, the '2018 China FMCG Digital Innovation Conference (2018FDIC)' will be held in Shanghai, hosted by the FMCG Industry Branch of China Electronic Commerce Association and organized by New Distribution.
As B2B service platforms, various enterprises have always been committed to empowering distributors, providing the most basic hardware facilities for their transformation and upgrading. In this process, they have also witnessed the transformation practices of a large number of excellent distributors. Perhaps these distributors are not the top distributors in their regions, but they are definitely those who conform to the changes of the times and actively walk on the path of digital operation. The FMCG Branch of China Electronic Commerce Association and New Distribution hope to join hands with excellent enterprises to convey the voice of transformation to the entire industry and consolidate confidence in industry transformation. On this occasion, the association, together with New Distribution, launches the 'China FMCG New Distribution Top 100' selection activity, hoping to lead the rapid and healthy development of Chinese FMCG distributors with the power of role models and activate the distribution vitality of China's FMCG regional markets. At the Shanghai conference in August, New Distribution will award the first China New Distribution Top 100 list. We welcome all types of service enterprises that empower distributors to actively recommend! (All stages of the selection activity are free of charge, no fees will be charged)
Wonderful Review of Previous Issues (Click on the image to read the original article)
Recommendation Requirements:
- The categories operated by distributors belong to fast-moving consumer goods, including: alcoholic beverages, beverages, leisure foods, grain, oil and condiments, daily necessities, household and personal care, etc.
- As of June 1, 2018, the business has been operating for more than one year.
Reference for Recommended Distributors:
- Self-built or leading B2B platforms based on regional markets, including self-operated platforms or unified warehousing and distribution.
- Based on participation in cooperation with national B2B platforms for regional market cultivation, including Alibaba Retail Link, JD New Channel, etc.
- Based on exploring new products, new play methods, new models, and new sales promotion methods, including community marketing, micro-commerce, and B2C e-commerce.
- Based on new organizational forms such as Amoeba, small organizations, company equity reform, fission entrepreneurship, etc., to reconstruct distribution models.
- Based on exploration of new retail supply chains, including unmanned shelves, unmanned stores, new retail stores, etc.
Recommendation Time: June 25, 2018 - July 10, 2018
Preliminary Evaluation Time: July 10, 2018 - July 20, 2018 During the preliminary evaluation stage, based on the list of distributors recommended by enterprises, the association's expert committee will review their completeness and usability one by one, and then select 200 candidate distributors from the participating distributors.
Final Evaluation Time: July 20, 2018 - August 1, 2018 During the final evaluation stage, based on online voting and voting by the association's expert committee, the New Distribution Top 100 list will be determined, with online voting accounting for 70% and association committee voting accounting for 30%.
Announcement and Award Time: August 24, 2018 The China FMCG New Distribution Top 100 will be announced at the '2018 China FMCG Digital Innovation Conference' and awarded honorary certificates.
Rights of Recommending Enterprises:
- Obtain brand exposure during the promotion of the 2018 China FMCG New Distribution Top 100 selection activity, with a 'Recommended Enterprise' column. The selection activity will adopt a voting format, with an expected exposure of over 500,000.
- Distributors selected as 'New Distribution Top 100' will reflect the service platform enterprises in the reports of the 'New Distribution 100 People' column.
Rights of Awarded Distributors:
- Obtain the '2018 China FMCG New Distribution Top 100' honorary certificate issued by the FMCG Branch of China Electronic Commerce Association.
- Obtain recommendation on the official website column of the FMCG Industry Branch of China Electronic Commerce Association.
- Obtain an exclusive interview with 'New Distribution 100 People' and be published on the 'New Distribution' media.
Registration Email: yuankangsj@163.com -END-