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Who Touched Zong Qinghou's Nutri-Express?
Zong Qinghou, chairman of Hangzhou Wahaha Group, returned to Weibo after two years to question his daughter about the limited-edition packaging of Nutri-Express, a product that has sold over 120 billion yuan cumulatively. The new packaging, launched by Zong Fuli's brand公关 department, will be available on December 1st at Habao Amusement Park.
New DistributionLatest | P&G, Yili and Mengniu Win Favor of 150 Million Chinese Households
According to the latest report from Kantar Worldpanel (a CTR subsidiary in China), in the 52 weeks ending October 5, 2018, 21 FMCG companies had purchases from over 100 million urban households, with P&G and Yili each surpassing 160 million for the first time. Their household penetration rates were 92.4% and 90.9%, respectively, giving them the broadest consumer base in China. In terms of consumer growth, Nongfu Spring, Haitian Group, and Dali Group were the fastest-growing companies over the past year, each with year-on-year growth exceeding 5%.
New Distribution12.12 | The 10th B-end E-commerce Study Tour - Community Group Buying Changsha Special, Registration Channel Now Open!
The 10th B-end E-commerce Study Tour - Community Group Buying Changsha Special, organized by New Distribution, officially kicks off today. This tour takes distributor friends to Changsha to explore the hottest community group buying model, marking a significant finale to this year's offline study activities. Community group buying has become a hot trend, with its relatively simple and clear business logic, rapid single-point and city profit models, and strong backing from major VC institutions and renowned investors, attracting a large number of seasoned internet entrepreneurs to go all in, reigniting the thousand-group war.
New DistributionZheng Hongyan Deeply Interprets the Empowerment Logic of JD New Channel
“What JD New Channel does is to empower and upgrade brand owners and retailers, giving them more choices.” Recently, in an interview with the media, Zheng Hongyan, Vice President of JD Group and President of JD Mall New Channel Business Unit, introduced the empowerment system of JD New Channel: “For brand owners, it is to do a good job in distribution and sales promotion without destroying the original model or adding new pain points, helping brands establish a rapid supply system with small stores, expanding increments and refining stock; for retailers, it is to help them build a platform to complete the empowerment and upgrade of traditional small stores.”
New DistributionNews | Jinmailang Denies Rumors of Suspending Sales in Beijing; Budweiser Launches First Unmanned Beer Concept Store; Community Group Buying Financing Frequently; Lei Jun and Dong Mingzhu's 10 Billion Bet Final Sprint...
Today's top stories: Jinmailang denies reports of suspending sales in Beijing, stating that business adjustments do not affect product availability. Budweiser introduces the industry's first unmanned beer concept store. Community group buying platforms secure significant funding, including a record $108 million round for Xiaoqule. Additionally, Laoganma reiterates its stance against going public, and major food companies release Q3 earnings.
New DistributionBeer Business Model: A Game Theory Perspective in FMCG
The beer industry, with its long supply chain and complex channel and terminal systems, exemplifies game theory in the consumer goods sector through interactions among producers, distributors, and terminals. This article analyzes the beer business model from three dimensions: regional market structure, price band structure, and channel structure, highlighting the importance of profit pool markets, the trend of premiumization, and the bargaining power dynamics in distribution channels.
New DistributionFocus Media Ignites 300 Million Mainstream Consumers, Helping Feihe Milk Powder Become the First Chinese Brand to Exceed 10 Billion Yuan in Annual Sales
On November 15, Feihe Milk Powder and Focus Media held a strategic cooperation conference, where Feihe Chairman Leng Youbin announced the early completion of the annual revenue target of 10 billion yuan, making it the first Chinese infant formula company to break the 10 billion yuan mark. (From left: Xiao Mingchao, Jiang Nanchun, Leng Youbin) After 56 years of deep cultivation in the infant formula field, Feihe has successfully made a comeback, allowing more Chinese babies to enjoy formula suited to their needs, and giving domestic milk powder brands a sense of pride, changing the pattern where foreign brands dominated. With the rise of Feihe, its brand promoter Focus Media has also been pushed into the spotlight.
New DistributionAnnual Performance Soars 8-Fold, Terminal Sell-Through Surprisingly Strong, GM Reveals the 'Killer Move' Behind It...
Entering 2018, while peers lamented a tough market and hard-to-sell products, one company grew rapidly. As of now, its walnut milk product sales have surged 4-5 times year-on-year, with full-year performance expected to nearly octuple. More impressively, the company doesn't pressure distributors to stock up or set sales targets, yet terminal sell-through is remarkably strong. What's the secret? Recently, a reporter visited Hebei Lvling Kangwei Food Co., Ltd. to hear General Manager of the Beverage Division, Chen Pu, discuss the 'killer moves' behind the product's hot sales... 'Distribute first, then cooperate'...
New DistributionDistributors Struggling to Collect Payments? Try This Trick!
From the lighting capital of Guzhen to Shenzhen, goods flow from component suppliers to brand manufacturers and finally to distributors and stores. Behind this flow are various 'deferred payment' tools, which exist due to credit sales and advance payments, but they may become bad debts, crushing the last holder. In 2013, Xiongji Lighting's boss fled due to unpaid wages and debts, and similar stories repeat across industries. Distributors often face the dilemma of easy credit but difficult collection, with over 90% using credit sales and 82% experiencing collection difficulties. This article introduces a smart collection tool: the Enterprise Red Packet Bill, which uses red packets to encourage customers to pay, improving cash flow and efficiency.
New DistributionNews Flash | "Monster" Beverage Launches New Products! Wahaha Signs Multi-Million Yuan Contract with Siemens; Uni-President Launches New "Street Snacks" IP Products; PepsiCo Launches Bubly Sparkling Water Machines...
Today's Headlines: 1. "Monster" renamed and launches new products. 2. Wahaha signs a multi-million yuan contract with Siemens. 3. Haoxiangni launches royal bird's nest soup. 4. Uni-President launches new IP products. 5. PepsiCo launches Bubly machines. Other news includes Nestle and Clariant partnership, Feihe's sales milestone, Huishan Dairy's extension request, Yili's credit application, Taobao refund rumor, and Yangyuan's new product.
New DistributionWant Want China's 2018 Interim Results Released! Net Profit Up 7.1%, Revenue Growth Across All Three Major Product Categories
On November 13 (today) at noon, Want Want China announced that for the six months ended September 30, 2018, the company achieved revenue of RMB 9.248 billion (same unit below), a year-on-year increase of 3.2%; gross profit of RMB 4.117 billion, up 6.0% year-on-year; and profit attributable to equity holders of the company of RMB 1.364 billion, up 7.1% year-on-year. In the first half of fiscal year 2018, all channels and all three major product categories in mainland China saw revenue growth. The proportions of the three major product categories to total group revenue were: rice crackers and snacks combined accounted for 49.0%, and dairy and beverages accounted for 50.7%.
New Distribution100% Good Looks: The New Force in NFC Juice
In recent years, the food and beverage industry has seen slower growth due to various reasons, notably consumers' increasing health awareness and demand for healthy food. NFC juice, as a representative category of additive-free beverages, has seen its potential in the Chinese market gradually tapped. Among them, an innovative NFC juice brand has risen to the forefront of the industry, leading new trends in the NFC juice market.
New DistributionOn the Eve of the Double 11 Battle, We Surveyed These FMCG Brands' Online Stores and Found...
Tomorrow, November 11, consumers and manufacturers across industries will usher in a shopping frenzy, with many brands' Double 11 transaction volumes set to hit new highs. Behind these dazzling results lies careful planning. To achieve good results on Double 11, food companies are pulling out all the stops to attract consumers. New Distribution has reviewed some of the standout products from this year's Double 11, while also uncovering a shift in brand mentality and innovative approaches... Brand collaborations and 'customized' products have gone wild: Coca-Cola's tribute to Tmall's 10th anniversary...
New DistributionThe Second China New Marketing President Training Class Opens! - 3 Days of Practical Training, Learn and Apply Immediately!
The Second China New Marketing President Training Class is now enrolling. This three-day intensive training, taught by new marketing experts and entrepreneurs, covers user privatization, channel digitalization, and long-term growth. It promises immediate applicability and effectiveness, with a money-back guarantee if not satisfied.
New DistributionSingle Channels and Vicious Price Wars: Where Is the Frozen Food Industry Headed?
Frozen food, a novel food category developed in the 1960s, has grown rapidly due to its convenience, hygiene, and value, becoming the fastest-growing food sector globally by the 1990s. In China, despite a promising 'golden period' ahead, the industry faces challenges such as product homogeneity, weak branding, limited sales channels, and vicious competition, necessitating strategies like product differentiation, channel expansion, and brand building.
New DistributionLatest Progress! China Resources Beer Acquires Heineken's China Business, Ready to Brave the World Together?
On August 3, China Resources Beer announced that its controlling shareholder, China Resources Group (Beer) Co., Ltd., placed 40% of its shares with Heineken Group for approximately HK$24.35 billion, while China Resources Enterprise, holding 60% of China Resources Beer, purchased 0.9% of Heineken's shares for a total cash consideration of approximately EUR 463 million. Upon completion, Heineken Group will effectively receive a 20.67% equity interest in China Resources Beer (Holdings) Co., Ltd. The two companies have formed a strategic partnership through a share swap. Following this agreement, further progress has been made today.
New DistributionNews Flash | Third China Quality Award Food & Beverage Industry List Released! Tencent Reportedly in Talks with Metro; Moutai Group Changes Business Scope; Craft Beer Company Launches Beer Flight...
Today's top stories: The third China Quality Award nomination list was announced, with Tsingtao Beer, Moutai, Yili, Yanghe, Junlebao and others winning. Tencent is reportedly in talks with Metro about cooperation. Moutai Group has expanded its business scope to include real estate development. A craft beer company has launched a beer flight.
New DistributionRed Bull Issues Another Statement: If You Want to Pick the Peach, See You in Court!
The war of words between Red Bull China and Thailand's TCP Group continues. The key dispute is whether Red Bull China's operating term is 20 or 50 years. On October 31, Thailand's TCP Group issued a statement claiming an arbitration ruling confirmed a 20-year term, but Red Bull China countered, saying the ruling was misrepresented and that a 1995 agreement sets the term at 50 years.
New DistributionNews Flash | Coca-Cola Announces Q3 Results; Panpan Raises Prices; Pepsi Acquires a 'Superfood' Company; WeChat Fully Opens Product Search; Nestlé and Yinlu Jointly Create...
Coca-Cola's Q3 results show 5% sales growth in China, while Pepsi acquires Health Warrior, a plant-based snack company. Panpan raises prices, WeChat opens product search, and Nestlé and Yinlu launch a protein water for fitness enthusiasts.
New DistributionWhy Do Distributors Have Thin Margins but Not High Volume?
Thin margins yet not high volume is a situation many county-level distributors face reluctantly. This thin margin is not a subjective choice but a response to competition, while the low volume is due to increased competition from more manufacturers, products, and distributors, which diverts customers. To solve this, distributors must address two core issues: why consumers buy their products and why downstream clients purchase from them, through strategic product assortment, effective terminal display, and comprehensive downstream client management.
New DistributionTaiwan Media Reports Suspected African Swine Fever Virus in Shuanghui Meat Products; Shuanghui Plans to Investigate in Taiwan
Taiwan's Council of Agriculture announced on October 31 that a discarded sausage from mainland China tested positive for African swine fever virus, matching the strain in mainland China. The sausage was identified as a Shuanghui product, leading to concerns about widespread contamination, though Shuanghui plans to verify the claims and industry experts have raised doubts about the testing methods.
New Distribution61.327 Billion Yuan! Yili's Total Revenue in the First Three Quarters Increased by 16.88%, Full-Year Performance Will Exceed 80 Billion, Setting a New Record!
In the first three quarters, Yili's total revenue reached 61.327 billion yuan, a year-on-year increase of 16.88%, with both revenue and net profit continuing to grow, maintaining its position as the industry leader and continuing to be the main driver of growth in China's dairy industry.
New DistributionAuthoritative Release | People Still Focus on Basic Needs, Food and Tobacco Consumption Accounts for 28.5%
Recently, the National Bureau of Statistics released data on residents' income and consumption for the first three quarters. Shanghai leads the country with the highest per capita disposable income of 48,339 yuan and the highest per capita consumption expenditure of 31,909 yuan, making it the city that earns and spends the most. Check where your hometown ranks.
New DistributionJumi Intelligent's Zhu Zhentao: The Future of New Retail Lies in Traditional Retail Enterprises
Recently, Ren Xiaodong, Secretary-General of the FMCG Industry Branch of the China Electronic Commerce Association, exclusively interviewed Zhu Zhentao, Chief Product Officer and CEO of Jumi Intelligent, to share his views on the industry. The following is an edited transcript of the interview.
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