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Capital, Earnings & M&A

News Flash | Nongfu Spring Responds to Termination of IPO Guidance; Moutai Releases Zodiac Pig Year Edition; Wyeth to Build Nearly 1,000 Smart Nursing Rooms This Year; ORG Technology and JDB Rekindle Cooperation...

Nongfu Spring denies IPO plans after terminating a decade-long listing guidance; Moutai launches its Pig Year zodiac liquor with at least 30% of supply before the Spring Festival; Wyeth partners with Tmall to build nearly 1,000 smart nursing rooms; ORG Technology and JDB resume cooperation, with ORG supplying 20% of JDB's can needs in 2019.

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Capital, Earnings & M&A

Economic Downturn and Sluggish Performance: How Can the FMCG Industry Break Through in 2019?

2018 was a highly unusual year in China's economic development history, with the US-China trade war, economic downturn, capped online traffic growth, and an aging population intensifying uncertainty in the external market environment. At the same time, changes in the broader environment have significantly reduced liquidity in China's capital markets, leading to financing difficulties, capital chain ruptures, and widespread closures and defaults among internet companies. Returning to the industry, after rapid growth from 2013 to 2017, FMCG B2B officially entered a deep-water zone in 2018, with some poorly managed platforms closing down continuously last year. According to incomplete statistics from New Distribution, more than 20 FMCG B2B platforms were shut down in 2018 alone.

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Consumer & Categories

Top Ten Predictions for the Food and Beverage Industry in 2019!

At the end of 2018, we put forward ten major predictions for 2019, covering key events that could trigger deep industry changes, such as raw milk price increases easing liquid milk competition, rapid consolidation in the slaughter industry, and breakthroughs in Chinese-style products by Shuanghui. The overall tone for the food and beverage industry in 2019 is expected to be 'stability'.

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Capital, Earnings & M&A

Latest | Moutai Shares 2018 Revenue 75 Billion, Net Profit 34 Billion! Behind the Achievements...

On the evening of January 1, 2019, Kweichow Moutai announced its production and operation status, achieving over 20% year-on-year growth in both revenue and net profit for 2018. The announcement stated that 2018 revenue was approximately 75 billion yuan, up 23% year-on-year, and net profit was approximately 34 billion yuan, up 25%. Moutai's target for 2019 is 14% year-on-year growth, roughly calculating revenue at 85.5 billion yuan. Additionally, Moutai disclosed its 2018 production figures in the announcement.

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Capital, Earnings & M&A

Breaking News | Major! Uni-President Acquires Korea's Woongjin Foods for $1.5 Billion; Kedi Dairy Announces 3-5 Year Goals; Luckin Coffee Opens Its 2000th Store; Peppa Pig Faces Serious Infringement...

Uni-President announced a $229 million acquisition of a 74.8% stake in Korea's Woongjin Foods, marking its largest M&A deal in recent years. Kedi Dairy outlined its 3-5 year development goals, while Luckin Coffee opened its 2000th store. Peppa Pig's rights holder has filed nearly 50 infringement cases in China.

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Retail Formats

Can't Hold On! With 3 Billion Yuan in Debt, Another Food Industry Tycoon Files for Bankruptcy Reorganization!

Shocking! Xiamen grain and oil giant 'Zhongsheng' has applied for bankruptcy reorganization. Recently, the Xiamen Intermediate People's Court issued a notice publicly soliciting a reorganizer for Zhongsheng Grain and Oil Group after its bankruptcy. If you don't know this well-known Xiamen private enterprise, you must know 'Shengzhou' cooking oil, a household name across the country, which holds over 65% of the Xiamen market share.

New Distribution
E-commerce & Instant Retail

New Retail in 2018: Leading, Integrating, Bubbles, and Catfish Stirring

As 2018 draws to a close, the new retail industry has experienced significant developments, from the continued rise of fresh food supermarkets to the integration of technology in offline retail, the bubble burst of unmanned shelves, and the surge of social e-commerce. Looking ahead to 2019, the industry is expected to focus on supply chain efficiency and tapping into lower-tier city demand.

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Industry Trends

Year-End Review | Top 10 Hot Events in the FMCG Industry in 2018

This article reviews the top 10 hot events in China's FMCG industry in 2018, including collective beer price hikes, the rumor crisis surrounding Yili's chairman, brands entering wechat business, major acquisitions in the coffee sector, strategic alliances, and industry layoffs.

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Industry Trends

Nielsen Report: Decoding the Top 10 Evolution Trends of 'People, Goods, and Places' in the New Retail Era

In 2018, China's consumer market entered a new era of transformation. Consumer confidence remains high, while discussions on consumption stratification are widespread. Rational, diversified, and personalized consumption characteristics are increasingly prominent; the dominance of big brands is being broken, with rapid iteration of brand and product upgrades; new retail is developing rapidly, with leading players emerging; traditional commerce faces invasion by innovative new species; digital empowerment of offline retail stores is maturing...

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Management & Methods

Master Kong Founder Wei Yingzhou Announces Retirement! 40 Years of Reform and Opening Up, China's FMCG Enters the 'Second Generation' Management Era

Master Kong founder Wei Yingzhou announced his retirement, effective January 1, 2019, with his eldest son Wei Hongming taking over as chairman. This highlights the broader trend of second-generation succession in China's private enterprises, where many are facing leadership transitions.

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Brand Marketing

Xiang Piao Piao's Dilemma: How to Break Through with Single Product and Marketing Struggles?

Xiang Piao Piao faces a dilemma between advertising and profit. Since 2017, the company has launched liquid milk tea and juice products to mitigate seasonal risks, but the associated marketing expenses have created a predicament. The company's main product is solid cup milk tea, leading to seasonal revenue fluctuations due to product singularity. Industry insiders suggest that Xiang Piao Piao may be dominated by huge advertising costs in the future.

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E-commerce & Instant Retail

Community Group Buying Raises 4.5 Billion in 4 Months... The Second Half of the 'Hundred Regiments War' Begins! Is It a Dish for the FMCG Industry?

Around 2011, internet group buying emerged, attracting over a thousand group buying websites, historically known as the 'Hundred Regiments War' or 'Thousand Regiments War'. It ended with most platforms exiting or going bankrupt. This year, the 'Hundred Regiments War' seems to have a second spring as community group buying suddenly becomes popular, with countless merchants eager to gain a share through social e-commerce in the terminal living scenario of communities. What is community group buying? The current mainstream model is: based on real residential communities in second- and third-tier cities, establish WeChat groups online, recruit community moms, convenience store managers, and courier station heads as group leaders, and publish product pre-sale and group buying information in the WeChat groups. After users place orders, goods are delivered to the community, and users pick them up at offline pickup points to complete the transaction. Platforms provide brand, technology, supply, logistics, and after-sales support.

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Brand Marketing

First Look! Can Wahaha's 10 New Products Turn the Tide?

Wahaha recently held its 2019 sales work conference and new product launch in Hengdian, themed 'Co-creating the Power of All Drinks', gathering distributors, suppliers, and sales staff nationwide. At the meeting, Zong Qinghou stated that in 2018, with the efforts of all distributors and sales personnel, the company resumed growth, and despite the impact of industrial restructuring, opportunities outweigh challenges for Wahaha. As a leading beverage company, Wahaha's new products are highly anticipated each year.

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General Commentary

Yili and Mengniu, When Will You Come Out with Packaging Like This?

Many products use packaging visuals confined to a relatively fixed range for easy recognition. For example, milk typically uses white, squat bottles. However, designers often seek to break conventions, as shown in several unusual milk packaging designs featured in this article.

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Capital, Earnings & M&A

How Can FMCG Entrepreneurs Secure VC Funding and Leverage Capital for Rapid Growth?

You have a good model, but does capital know? Can you articulate it to capital? Do you want to grow faster? One of the dividends of the internet era for every entrepreneur is the leverage dividend of capital. You are so excellent, but how does VC see you? Is it really that excellent? Hard to say! In the mobile internet era, every industry and every traditional enterprise can be redone in an internet way! This has become a consensus in the internet circle. What is the internet way? Besides user thinking, community operations...

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Consumer & Categories

China's Condiment Industry Total Revenue Expected to Exceed 400 Billion Yuan in Three Years | Industry

In 2010, the annual revenue of China's condiment industry was only 150.6 billion yuan, but by 2017, it had reached 332.21 billion yuan, a 2.2-fold increase in just a few years. This growth data, along with the increase in catering industry revenue, shows that the condiment market is a visible, continuously growing market. As the most traditional FMCG industry, the condiment sector has been slow to embrace e-commerce, with Kantar China data showing that online shopping accounts for less than 5% of condiment purchases in any province, city, or district.

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Capital, Earnings & M&A

500 Billion: The Formidable Ting Hsin Empire!

Master Kong is a household name, but its parent company, Ting Hsin Group, is less known. With annual sales of about 500 billion RMB, 90% from mainland China and 10% from Taiwan, this food giant remains mysterious. This article reveals the complete Ting Hsin International Group, including its best-ever performance by Master Kong with nearly 50 billion in revenue over nine months.

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Retail Formats

When Will Supermarket Entry Fees, Barcode Fees, and Other Channel Costs Be Abolished?

Since 1996, China has entered a buyer's market, where retailers have gained prominence and formed unequal supplier-retailer relationships, with high entry fees and delayed payments burdening suppliers. The practice originated with Carrefour in the 1990s, and despite regulations, it persists, prompting questions about whether such fees should be abolished.

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Brand Marketing

Bestore Dianjia: Full-Chain Service Products Open Up

On November 28, at the 2018 Brand Partner Conference themed 'Smart Retail, Linking the Future', Bestore Dianjia, under Best Group, announced its strategy to open up full-chain service products, leveraging digitalization, AI algorithms, and solutions to collaborate with brand enterprises in supply chain coordination and IT sharing services.

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Capital, Earnings & M&A

Tingyi's Q3 revenue 18.863 billion yuan, instant noodle revenue slightly up 0.66%, market share declined?

Tingyi Holding (0322.HK) reported Q3 results showing a 4.19% year-on-year revenue decline to 18.863 billion yuan, but net profit attributable to shareholders rose 25.52% to 1.554 billion yuan. The company noted that the instant noodle and beverage industry still grew but at a slower pace, and it faces challenges from high raw material prices, financial market volatility, trade tensions, and exchange rate changes.

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Brand Marketing

From Products to Scenarios: What Do Three Squirrels, Master Gao, and Kaola Select Have in Common?

Today, Alibaba Group CEO Daniel Zhang announced an organizational upgrade, upgrading Tmall Supermarket to 'Big Tmall' to drive brand digital transformation and new retail. New Distribution believes this reflects a deeper shift from products to consumption scenarios, as exemplified by Three Squirrels' offline stores, Master Gao's craft beer, and community group buying platforms like Kaola Select.

New Distribution
Consumer & Categories

2019 Food & Beverage Industry Predictions: Which Trends Should Brands and Distributors Pay Attention To?

With 2018 drawing to a close, market research firms are releasing their 2019 industry trend forecasts. Mintel and Innova Market Insights have each published their top trends for the food industry, while New Nutrition Business, Whole Foods Market, and The Kroger Co. have also weighed in on the future of food and beverage.

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Capital, Earnings & M&A

News Flash | Upgraded Wuliangye Expected to Launch in June Next Year, 'Pu Wu' to Be Discontinued; Mengniu Ice Cream Achieves 'Volume and Profit Growth' for 3 Consecutive Years; Latest Innovation: Re-sealable Can

Wuliangye plans to launch an upgraded version of its flagship liquor in June 2019, with the current 'Pu Wu' being discontinued. Mengniu Ice Cream reports three consecutive years of volume and profit growth. A new re-sealable can design is introduced.

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Brand Marketing

News | Qian Dama Enters Community Group Buying; Yili Holds Interim Board Meeting; Vietnamese Coffee Brand G7 Enters China...

Qian Dama, a community fresh food convenience store chain with over a thousand stores, has launched a mini-program to enter the community group buying market, currently in testing phase. Yili held an interim board meeting to approve its fifth employee stock ownership plan, while Vietnamese coffee brand G7 (Trung Nguyen) is testing the Chinese market with its premium sub-brand.

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