Click the image to learn more. Many products, in order to make it easy for people to identify what they are at a glance, confine the entire packaging visual within a relatively fixed range. For example, milk generally tends to use white, squat bottles, so people immediately know it's milk. For instance, a milk packaging designed by Russian designer ErmolaevBureau incorporates some ancient Slavic symbols into our conventional perception, symbolizing the growth process of dairy products. However, designers' thinking always seeks to break through conventions. Today, let's look at several unusual milk packaging designs. First, a not-so-subversive one: a milk packaging designed by Turkish designer Muhammet Uzuntaş. The cow udder shape combined with cowhide spots, although different from conventional designs, still makes it immediately clear what's inside the bottle. The bottle uses frosted, soft-touch material. This tone and feel give people an infinite fondness for the first bottle of milk every morning. Then the following ones are quite quirky. A cute and fun milk packaging designed by Kyrgyzstan studio I-Media for Molocow. Using a conical glass bottle body, a UFO-shaped cap, and a cow logo that looks like it's being sucked away, it will definitely attract a lot of attention on the shelf. Doesn't it look like a cow being sucked away by a UFO? Another application of such interesting packaging is for other flavored milks. Korean designer Dongwook Yoon designed packaging for a banana-flavored milk, which is very interesting. He used the inspiration of peeling a banana, designing the milk bottle to look like half a banana. When you drink banana milk, it feels like peeling a banana. This idea of using the milk's ingredients to guide packaging design is actually quite common. Design studio USSO Design created a black-and-white packaging design for "m!!lk" morning and evening milk: black bottles for 3.2% fat evening milk, and transparent bottles for 2.0% fat morning milk. The black-and-white combination is actually taken from cowhide patterns, but if you look closely, the entire packaging uses only one color—black. The white parts are actually transparent, showing the milk's own color. Combined with the fun concept of "M!!!!LK," the whole design is full of fun. Next, this one doesn't look like milk at all. A "dark" milk bottle designed by Kazakhstani designer Zhigankov, which was his work at the 2018 "Design Cup" creative festival. Whether the brand name Hellish is real or a concept he created, this packaging design is truly outstanding. Looking at the color, it doesn't seem like milk The opening method is also very peculiar This little stopper might mimic a cow horn shape? Can't read the text; maybe it explains the design principle In short, this design is truly peculiar Finally, at first glance, you would never think this is milk; you'd probably think it's alcohol or a craft item. However, given that this is a work from a creative festival, it's likely not intended for actual market release. In comparison, the creativity of the first two is more commercially practical. You can store these as creative inspiration. Source: Internet
综合·杂谈
Yili and Mengniu, When Will You Come Out with Packaging Like This?
Many products use packaging visuals confined to a relatively fixed range for easy recognition. For example, milk typically uses white, squat bottles. However, designers often seek to break conventions, as shown in several unusual milk packaging designs featured in this article.
