▲2018 Brand Partner Conference site On November 28, Bestore Dianjia, under Best Group, held a brand partner conference themed 'Smart Retail, Linking the Future'. Numerous brand companies including COFCO, Yili, P&G, Nestlé, Starbucks, and Master Kong, along with industry experts, attended the conference. At the meeting, Liu Bo, Senior Vice President of Best Group and General Manager of Bestore Dianjia, announced the strategy to open up full-chain service products, using digitalization, AI algorithms, and solutions to carry out supply chain coordination and information technology sharing services with brand enterprises. For Bestore Dianjia, since its establishment in 2015, it has built an 'open, win-win, value-added, smart' deep distribution comprehensive service platform, namely S2B2C, providing nationwide deep distribution services for brand enterprises and distributors, offering one-stop visual ordering services for retail terminals, opening channels among brand owners, distributors, convenience stores, and consumers, and providing integrated services of distribution, warehousing, delivery, and marketing. What does Bestore Dianjia rely on to achieve these goals? Under the strategy of opening up full-chain service products, what surprises will Bestore Dianjia, which is deeply involved in new retail, bring to related domestic fields? A brand conference reveals the 'secrets' behind it Full-chain service products open up Nowadays, with the support of smart and flexible supply chains, more consumption scenarios are connected to form a closed loop, making commodity circulation smoother, saving costs, improving efficiency, and bringing products closer to consumer demands. A 'network' built by smart supply chains is exerting unlimited expansion characteristics, using AI algorithms to make fixed 'numbers' move, ultimately empowering both production and consumption ends. At this brand conference, Bestore Dianjia shared with brand partners the development trends of new retail, the evolution of smart supply chains in the internet era, and the timeliness and phased results of solving 'last mile' consumer reach based on the Bestore convenience store chain system. For the S2B2C positioning that many attendees focused on, Bestore Dianjia also provided its own thoughts and positioning. ▲Liu Bo, Senior Vice President of Best Group and General Manager of Bestore Dianjia Liu Bo stated that within Best's smart supply chain system, Dianjia is both an effective extension of the supply chain at the consumer end and provides more extensible services for the supply chain; Dianjia can empower convenience stores in the last mile and, with the accumulation of effective data, provide more possible solutions for the supply chain, empowering brand owners. Bestore Dianjia's 'S2B2C' positioning effectively connects all links of supply chain (S), retail end (B), and customers (C). For consumers, the nearest convenience store can purchase desired products and also send and receive express deliveries; for distributors, the cloud POS with replenishment function, the nearest warehouse, and the convenience of nearby delivery, unlike traditional product sales channels, resolve barriers caused by information flow, channels, and fragmented inventory. Bestore Dianjia's core advantages are becoming increasingly evident. For example, in the supply chain system, cloud warehousing and cloud distribution services can provide automated warehousing operations and intelligent intra-city delivery; in terms of big data tool usage, there is Cloud Eye, which provides big data collection and analysis and an integrated smart platform; in terms of value-added services, one-stop entry and diversified services are the best ways to empower the last mile and the first mile. ▲Bestore Dianjia Cloud Eye technology big data display Entering the new retail stage, online and offline sales are inseparable. How to make multiple online platforms and offline stores work together to meet brand owners' unified management of multiple sales channels while reducing supply chain costs and inventory? A complete smart supply chain solution is necessary. When the supply chain extends from stores to consumers, functions such as transportation scheduling, warehouse management, intra-city delivery, and minute-level delivery can be fully utilized. Bestore Neighborhood: Last Mile Innovative Business Model With the upgrade of new retail, more entrants are beginning to focus on and examine the key to reconstructing the 'people, goods, and places' scenarios behind it. The multi-functional scenarios carried by convenience stores and their precise reach to consumer demands have also created a wonderful chemical reaction between new retail and convenience stores. However, it must be clear that new retail is not limited to offline store innovation but also needs to connect online and offline, meet consumer demands, and achieve a shift from 'pushing goods' to 'pulling goods'. From department stores to supermarkets, to convenience store chains, and then to new retail, in the four transformations of the retail industry, optimization of manpower allocation, information technology, and retail format reshaping have all played a driving role, forming the reconstruction of 'people, goods, and places'. Liu Bo said, 'In the Dianjia system, for the reconstruction of "people", we have urban creators, members, and communities; for the reconstruction of "goods", we have cloud supply, cloud warehousing, and cloud distribution; for the reconstruction of "places", we have Bestore Neighborhood, WOWO, cloud shelves, and vending machines; and Best Group's smart supply chain system precisely links the reconstructed "people, goods, and places" into an ecological closed loop. These elements jointly drive business model innovation.' In fact, in its future open development strategy, Bestore Dianjia also caters to new retail's demands for multi-scenario synergy and innovation in terminal business forms. These terminals include both mom-and-pop stores and increasingly powerful community convenience stores. What supports brand owners and distributors is real and effective consumption data connected by big data. Based on Bestore Dianjia's open strategy Integrating Best Cloud Warehouse, Best Cloud Distribution, Baizhihui, and Dianjia Cloud Eye, Dianjia Cloud Supply, Dianjia Cloud POS, and other data algorithms and technical support, it not only empowers traditional distributors by presenting commodity circulation data in real time but also serves brand owners by providing intelligent demand forecasting, allowing big data to play its role. In the intra-city delivery field, it uses intelligent scheduling engines for route optimization and matching, achieving intelligent replenishment for retail stores and maximizing delivery efficiency. Bestore Dianjia relies on Best's stable logistics network that reaches nationwide and even globally; in terminal integration (or direct operation), it integrates tens of thousands of terminal retail outlets; in channels, it introduces brand owners, becoming one of their important sales channels; in data, it uses technological means to collect, accumulate, and output data, innovating business models; in supply chain, it extends forward, deeply entering brand owners' supply chains; in financial support, supply chain finance and financial empowerment increase capital turnover efficiency and effectiveness. The internet era has transformed traditional retail, and continuous technological innovation has created multiple possibilities for combining online social platforms with offline retail. In exploring new retail and convenience store innovation, Bestore Dianjia has integrated business solutions with open, win-win, value-added, and smart characteristics in practice. Behind it, the omni-channel integrated solution of smart supply chains is empowering different groups to seize new retail development opportunities. ▲Zhou Shaoning, Chairman of Best Group As Zhou Shaoning, Chairman of Best Group, said, 'Community convenience services in the last mile are becoming increasingly common. Adhering to the user-centric service philosophy, Best is committed to integrating upstream and downstream industries of smart supply chains, using technology and products to help brand owners and store owners serve consumers, and creating community entrances serving hundreds of millions of users.' News sources: Logistics Times Weekly, Lianshang.com, Zhejiang Online, etc. -END-