△Add friend and note "inspection" to register Since 1996, China has entered a buyer's market. Under conditions where supply exceeds demand, the status of retailers has become increasingly prominent. China is a country with a large proportion of small and medium-sized enterprises, with 99% being small, medium, and micro enterprises. Retailers have used their channel advantages to gradually form an unequal zero-supply relationship. In this unequal relationship, high entry fees and delayed payment terms have become a sword hanging over suppliers' heads. It is said that the origin of this model is the French retail giant Carrefour. In the 1990s, Carrefour began to enter China and brought with it a set of expansion models used in developing countries: by charging suppliers channel fees and occupying payment funds, it earned back-end profits, thereby achieving low-cost rapid expansion. For years, products entering major supermarkets have not only had to pay entry fees, contract rebates, holiday fees, contract renewal fees, new store opening fees, barcode fees, and promoter management fees, among other "indenture contracts," but also bear operating costs such as taxes, distribution fees, warehousing fees, promotional discount fees, display fees, poster fees, and costs for promoters, salespeople, and stock clerks. High fees increase product operating costs and keep prices high. As a chronic industry problem, the zero-supply contradiction has always plagued both retailers and suppliers. Suppliers accuse retailers of using channel advantages and monopoly positions to impose unreasonable entry fees, promotional service fees, barcode fees, logistics fees, and rebates, while retailers respond that this is entirely market behavior and in accordance with contracts. To resolve the contradiction, in 2006, five State Council departments jointly issued the "Measures for Fair Trade between Retailers and Suppliers." In March of this year, more than 120 suppliers from the Beijing Supermarket Supply Association jointly issued a proposal accusing Lotte Supermarket of illegally charging high entry fees and barcode fees in China. The proposal stated: "According to incomplete statistics from the association, Lotte Supermarket has illegally charged high entry fees and barcode fees totaling nearly 10 billion yuan in China. These illegal charges seriously violate the provisions of the 'Measures for Fair Trade between Retailers and Suppliers' issued by five ministries." Article 13 of the "Measures for Fair Trade between Retailers and Suppliers" stipulates that retailers shall not charge or indirectly charge the following fees: 1. Fees for requiring suppliers who have already obtained product barcodes in accordance with national regulations and can use them normally in the retailer's business premises to purchase in-store codes; 2. Barcode fees charged to suppliers using in-store codes that exceed actual costs. Moreover, the "Measures for Fair Trade between Retailers and Suppliers," which has been in effect for 10 years, urgently needs revision and improvement under the new economic situation. For example, in terms of fines, the current "Measures" stipulates violations but can only impose penalties based on one provision, with a maximum fine of 30,000 yuan. For a retailer with considerable market scale, this is just a drop in the bucket, and the cost of violation is almost negligible, with profits from violations far exceeding the penalty amount. In contrast, under Hong Kong's Competition Ordinance, the total fine for such behavior is capped at 10% of the enterprise's annual turnover, with a maximum penalty period of three consecutive years, and also provides for penalties such as suspension of business or revocation of business licenses. Although the market share of traditional hypermarkets and standard supermarkets has been continuously eroded by e-commerce and new retail formats in recent years, they are still the main sales channels for fast-moving consumer goods in the market. Entry fees have become an unbreakable "unspoken rule" in the industry, with differences only in amounts among retailers. Do you think, after all these years of collection, should entry fees be abolished? Poor supermarkets have poor business and squeeze distributors. Good supermarkets are even more arrogant than distributors. Supermarkets want to make money, and there are countless fees such as entry fees, barcode fees, new product promotion fees, activity fees, decoding fees, and ground promotion fees. When supermarket profits and sales decline, they do not reflect on operational issues, do not think of ways to attract customers, or improve store operations, but instead crack down on upstream suppliers and find ways to deduct distributor profits. If distributors do not play along and there are no more products, supermarkets will be even worse off. Some distributors' contract renewal fees for stores have already reached tens of thousands or hundreds of thousands of yuan. When calculating annual sales, the various contract fees of the store account for more than 20% of the supermarket supply amount. How much more can distributors add? This does not include display fees, promotional discounts, promoter fees, etc. Coupled with e-commerce eroding the market share of traditional stores, if this continues, consumers will be forced to shop elsewhere, creating a vicious cycle! If all distributors flee supermarkets, future physical stores will be even more difficult! The distorted business ecosystem is facing a major reshuffle! On August 9 this year, Hema announced in Shanghai, together with 500 national agricultural product bases and brand suppliers, that it would join hands to change the old cooperation model between retailers and suppliers and create a long-term co-prosperous ecological "new zero-supply" relationship. Hema announced: It will not charge suppliers any entry fees, promotion fees, new product fees, or other traditional retail channel fees, and will build a "new zero-supply" relationship around a buyer system. Entry fees? Promotion fees? New product fees? Hema: None of them are charged. Source: FMCG Internet The 10th B-end E-commerce Inspection - "From Product to Scene" Event time: December 10-13 Event location: Wuhu, Nanjing, Changsha Event schedule:

Morning of December 10: Visit Three Squirrels headquarters + snack store

Afternoon of December 10: Visit Nanjing Squirrel small store

Evening of December 10: Visit Nanjing Master Gao Beer Workshop

All day December 11: Nanjing-Changsha, or free arrangement

Morning of December 12: Community group buying exchange salon

Afternoon of December 12: Koala Select Heroes League press conference

Evening of December 12 to early morning of December 13: Field visit to Koala Select logistics center - This time period is the peak sorting period in the warehouse, allowing direct observation and learning of the back-end operation process of community group buying e-commerce Interested distributor friends are welcome to join us for understanding and field inspection: Organization form

  1. Big-name exchange salon
  2. Company visit
  3. On-site explanation
  4. One-on-one communication
  5. Actual market case visit Friends who want to participate If you are interested in the content of a certain day, you can register separately Long press this QR code or click "Read the original text" to register in one click! Add friend and note the purpose -END-