Recently, Wahaha's 2019 sales work conference and new product launch was held in Hengdian, themed 'Co-creating the Power of All Drinks', with distributors, suppliers, and sales staff from across the country gathering together. At the meeting, Zong Qinghou said: 'In 2018, with the efforts of all distributors and sales personnel, we resumed growth. Although industrial restructuring has had some impact on economic development, for Wahaha, opportunities outweigh challenges. We have the strength and capability to continue expanding production.' As a leading beverage company, Wahaha's new products attract much attention every year. Compared with previous years, Wahaha has made many adjustments to this year's new products, with significant improvements in innovation and aesthetics. Without further ado, let's take a look at the new products!
- Haha Baby After successfully creating best-selling children's products like AD Calcium Milk and Wowoy, Wahaha launched a new children's drink this year - Haha Baby. This is a nutritious yogurt drink developed for children aged 4-12, specially added with 6 kinds of fruit and vegetable juices, positioned as 'Baby's Yogurt'. Wahaha explains this is a new product that 'debuts in the C position'.
- pH9.0 Sparkling Water Drink The sparkling water market continues to expand, and Wahaha has put more effort into sparkling water products. This sparkling water has a pH value of 9.0, hence the name pH9.0. The product is flavored with fruit and has a more eye-catching packaging than before. According to Wahaha, its sparkling water drinks rank among the top three in market share. This product aims to meet the demand for 'light wellness' and hopes to open up a broader market with the new product.
- pH9.0 Packaged Drinking Water Wahaha also launched a new packaged drinking water - pH9.0, with a specification of 4.5L, using blue and white packaging, and promoting the claim 'Brew tea for a mellower taste, cook rice for a better aroma'. With this, following Nongfu Spring, C'estbon, and Ganten, Wahaha has also joined the household drinking water market.
- Yichashi In recent years, various tea drinks have emerged, stirring up the once sluggish tea beverage market. This time, Wahaha launched several new tea drinks, and Yichashi is one of them. The name Yichashi is derived from 'Tea is good, don't delay', positioning it as a natural and fresh new-style Chinese tea. It cleverly combines tea with floral aromas, uses royal gold and gold color scheme, and presents four packaging designs featuring plum, lotus, bamboo, and chrysanthemum. The product has a soft and elegant taste.
- Yicha Another heavyweight new tea drink from Wahaha is 'Yicha', with the slogan 'Consistently good tea'. Yicha is a sugar-free tea drink, 100% pure tea extract, no additives, with excellent taste. It comes in black and white packaging and two flavors: Four Seasons Spring and Xuelan Oolong. The tea features Chinese landscapes printed on the bottle, reflecting a high-end and fresh style. It also uses an environmentally friendly and convenient bottle-can body, which better preserves freshness and locks in flavor.
- Dark Tea Series The new tea drinks also include a dark tea series, featuring Anhua dark tea, Fu brick tea, Pu'er tea, etc., positioned as sugar-free, zero-calorie, additive-free healthy teas.
- Ice Cream Matcha Wahaha's Ice Cream Matcha new product is designed for matcha lovers, cleverly combining ice cream and matcha to create a unique and delicious taste. With a white background accented with matcha green, the packaging style is fresh and eye-catching, with great potential to become an internet sensation.
- Hotpot Herbal Tea This time, Wahaha also launched a new herbal tea product - Hotpot Herbal Tea. As the name suggests, it is a drink that focuses on alleviating gastrointestinal discomfort after eating hotpot. The herbal tea formula is enhanced with red dates, hawthorn, and roasted barley.
- Four Red Congee In the instant congee category, a new product is also launched. 'Four Red' refers to brown sugar, red dates, red beans, and peanuts, following an ancient recipe, suitable for women.
- Bravet Hazelnut High-Protein Milk In dairy products, Wahaha's Bravet brand launched a new hazelnut-flavored milk, with red and white packaging, 200ml per box, each box containing 12g of protein, with 12 boxes per pack.
- Malt Milk In addition to Bravet Hazelnut High-Protein Milk, Wahaha also launched Malt Milk, which contains malt essence and dietary fiber. The packaging is mainly yellow and white, with a specification of 250ml per box, 12 boxes per pack.
- Bubble Fun Bubble Fun is positioned as a sparkling juice jelly, containing real fruit juice and natural dietary fiber. You can experience three states - gas, liquid, and solid - in one sip. When shaken, bubbles can suspend in the bottle, making it fun to drink and play with. -END-
