The Second China New Marketing President Training Class Enrollment Brochure User Privatization · Channel Digitalization · Long-term Growth Taught by New Marketing Experts and Entrepreneurs Three-Day Intensive Training Learn and Apply Immediately, Effective Immediately, Money-Back Guarantee

  1. How can 30 billion products become "traffic entrances"? How does digitalization support Snow Beer's ten-year strategy? Why is the transformation of 140 production lines the starting point of Snow's digital strategy? What "ambition" does Hou Xiaohai reveal behind the digital strategy?
  2. With Moutai's price increase and consumption stratification, how does regional enterprise Lidu seize market opportunities to triple sales for three consecutive years? How can regional enterprises develop the systematic capability to "define good products"? How to use scenario marketing to "build momentum at high price points and make that momentum powerful"? How to use online-offline integration to "create kinetic energy at mass price points and make that kinetic energy efficient"? How to connect with consumers and form an integrated relationship?
  3. Why is new marketing "from afar, an efficiency improvement through online-offline integration; up close, a new cultural movement"? How can new marketing grasp the three key points of "good products, connectors, and marketing activities" in business? How to develop the capabilities of a Chief Marketing Officer and a digital central nervous system in the organization? How to optimize the 721 investment rule in underlying finance?
  4. How can traditional enterprises build a three-level market system of "offline, community, and cyberspace"? How to promote the three major operating systems of "cognition, transaction, and relationship" for consumers? How to advance the three major constructions of "user connection, channel digitalization, and full-chain transaction"? How to embed the four elements of "scenario, IP, community, and communication" into traditional existing business? How to promote the "five transformations of products"—"socialization, IP-ization, communication-ization, community-ization"—in the product development process?
  5. How do FMCG giants like Uni-President, Master Kong, and Coca-Cola respond to changes in the consumption environment? How do they "turn the big ship around and embrace change" amid the wave of channel digitalization? How do these giants, selling billions of products annually, convert that into "user traffic entrances" and attempt to "privatize users"?
  6. How can traditional enterprises turn their marketing departments into a "digital central nervous system"? How can they upgrade the marketing department to create a "digital account system" for consumers and make it the "origin of all business"? How can they achieve "sales growth, fan multiplication, cost reduction, and sustainable growth" through digital strategy?
  7. Why is Tencent betting heavily on the Industrial Internet and striving to become a helper for traditional enterprises' digitalization? How can traditional manufacturers leverage Tencent's massive user traffic to improve performance? What kind of growth has Tencent driven for offline entities like Yonghui and Miniso?
  8. How can a company with aging personnel and stagnant sales rapidly increase sales through a new marketing model of online-offline integration? How can "store-to-store" channel digitalization conquer a county-level market in one week? How can "person-to-person" achieve privatization of over 100,000 users? How can "village-to-village" integrate rural big C and control the rural market?
  9. ...... 【Instructor Introduction】: 【Lin Feng】: CEO of Beijing Lian-e-lian New Marketing, founder of the Beverage Division of Beijing Hejun Consulting, former vice president of Hejun Consulting. 【Liu Chunxiong】: Author of "New Marketing", the leading researcher in new marketing theory in China. 【Xu Yingjie】: One of the main founders of the Beverage Division of Hejun Consulting, General Manager of Jundu Excellence Consulting, CEO of Guanliu Network Technology, new marketing expert. 【Zhao Bo】: Founder of "New Distribution", digital strategy consultant for Master Kong, Coca-Cola, and Uni-President. 【Wang Jinghua】: Founder of Mido Big Data Engine, providing digital service solutions for FMCG giants such as Dongpeng Special Drink, Snow, Carlsberg, and P&G. 【Tang Xiangyang】: General Manager of Lidu Liquor, the first person in immersive marketing in China's liquor industry, practitioner of new marketing cases. 【Time】November 21-23, 2018 【Location】Nanchang 【Organizers】Lian-e-lian New Marketing, Mido Big Data, "New Distribution", Dongfang Xianhe 【Co-organizers】Jundu Excellence, Liu Chunxiong New Marketing The Second China New Marketing President Training Class Morning of November 21 8:30 Ice-breaking - Teacher Cao 9:45 Industry Dark Horse Revelation and Systematic Operation Rules of the Third Marketing Revolution - Lin Feng Under industry stratification, how to break out of the homogenized model of brand categorization and find the operational rules to "redefine a good bottle of liquor" in the sub-premium range? High-end builds momentum, momentum has power; mid-range builds kinetic energy, kinetic energy is efficient. What is the implementation path? How does the "store-to-store" system integrate "manufacturer, distributor, and store"? How to achieve "channels becoming an extension of the manufacturer's marketing function"? How does the "person-to-person" system form an integrated relationship between opinion leaders and the enterprise? How to "privatize" a large number of ordinary consumers? How does the "village-to-village" system efficiently organize rural opinion leaders, integrate the rural market, and achieve sales explosion? What are the specific evolution backgrounds and paths of the three marketing revolutions in the past thirty years? Why is it said that "credit advantage > cognitive advantage > first-mover advantage"? Why is it said that the evolution of "large circulation, deep marketing, and new marketing" has inevitable market order and industrial logic? Why can the third marketing model break the vicious cycle of "supply-demand imbalance" and enter a virtuous cycle of "supply-demand integration"? Why is it necessary to build a digital system centered on the "consumer account system" in the mobile internet era? What is the order and difference between user data asset privatization and user privatization? Should traditional enterprises first develop the CMO (Chief Marketing Officer) function or the CGO (Chief Growth Officer) function? Why is it said that without the CMO function, it is impossible to embrace the mobile internet. Afternoon of November 21 From "Igniting a Market in One Week" to User Operations and New Marketing Rules - Liu Chunxiong Without a slogan, how can a new brand go from 0 to 200 million in half a year and become an industry dark horse? Without a human wave tactic, how to "ignite a market in one week"? How can traditional brands connect the three dimensions of "offline, community, and online network"? How to build the three levels of "cognition, transaction, and relationship" in a trinity? How to carry out the three major constructions of "user connection, channel digitalization, and full-chain transaction"? How to apply the "four elements" of new marketing: "scenario, IP, community, and communication" to specific work? How to develop products through the "five transformations": socialization, IP-ization, communication-ization, community-ization? How to say goodbye to the traditional practice of "spending 200 million to make consumers remember a slogan"? How to grasp the password to "let users actively spread"? ...... Morning of November 22 How I Doubled Lidu's Sales Through Immersive Marketing - Lidu General Manager Tang Xiangyang Why did Lidu Gaoliang 1955 sell from 300 yuan to 720 yuan in three years? How were the "big temple", "middle temple", and "small temple" in Lidu's scenario marketing constructed? How did Lidu achieve online-offline integration and marketing digitalization through "store-to-store", "person-to-person", and "village-to-village"? How was Lidu's post-90s iron army forged? How did Lidu's iron army organization combine with internet innovation? ...... How I Do Immersive Marketing in Lidu's Base Market - Lidu Deputy General Manager and Regional Operator Li Shangnan How can traditional enterprises develop the "continuous content supply capability"? How to achieve "weekly themes and daily activities"? How can the post-90s "baby soldiers" have "engines installed under their butts"? How to make young teams highly executive and creative in four aspects: organizational structure, business processes, performance appraisal, and business skills? How to do the work of big C in batches? ...... Afternoon of November 22 A Regional Enterprise's New Marketing Practice Case of Online-Offline Integration - Xu Yingjie How to conduct ideological mobilization for old enterprises undergoing new transformation? How do traditional enterprises design product value chains by connecting online and offline? How can regional enterprises acquire fans in batches and turn fans into sustainable purchasing users? How can traditional enterprises bring offline tens of thousands of social terminals into the "clairvoyance" to achieve "visualization"? How can traditional enterprises achieve four "online-izations": employee online, terminal online, user online, and management online? How can traditional enterprises avoid inventory pressure and achieve benign, sustainable, and doubling growth? ...... How I Practice New Marketing in a Traditional Enterprise's Base Market - Hu Yinling How to persuade distributors in new marketing transformation? How to persuade core store owners in new marketing transformation? How to persuade the sales team in new marketing transformation? How to control the pace of new marketing transformation in terms of priorities? How to balance short-term collections and long-term structural changes in new marketing transformation? What changes has new marketing transformation brought to me? ...... Morning of November 23 In the Era of the Industrial Internet, How Can Traditional Enterprises Carry Out Digital Innovation Actions of "Long Chain, Medium Chain, and Short Chain"? - Zhao Bo, Founder of "New Distribution", Digital Strategy Consultant for Uni-President and Coca-Cola How do FMCG giants like Coca-Cola, Master Kong, and Uni-President practice online-offline integration innovation? Are B2B companies like Huimin.com, Yijiupi, and Ling Shou Tong a "flash in the pan" or "channel disruption" for traditional manufacturers? Why is it said that the B2B track is both a fact and a pending landscape? FMCG Industry Digitalization Practice Case Sharing - Mido Big Data Founder Wang Jinghua How did Dongpeng Special Drink achieve privatization of 40 million consumers? How did Dongpeng's digitalization path go from customized versions and one-product-one-code to a full system? Why did Snow's General Manager Hou Xiaohai, in his ten-year strategic plan, insist on digitalizing "all products and all series" at all costs? How did the king of beer with 30 billion bottles per year start its digital upgrade with the transformation of 140 production lines? How did Snow handle the contradiction between the central marketing department and regional companies during digitalization? Why did P&G China propose the requirement that "all plans must be based on digitalization"? How did P&G achieve this? ...... Afternoon of November 23 Visit to Lidu Distillery, On-site Teaching - Immersive Marketing November 23 Graduation Dinner Learn and apply immediately, effective immediately, money-back guarantee! From November 21 to 23, the Second China New Marketing President Class [Nanchang Class] is now open for registration! 【Enrollment Fees】 Course Fee: 9800 yuan/person (excluding accommodation and meals; a graduation dinner will be arranged after the training) Registration Deadline: November 15, 2018 -END-