△Add friend, please note community group purchase registration Yesterday, Zong Qinghou, the legendary figure in the beverage industry and chairman of Hangzhou Wahaha Group, appeared on Weibo again after a two-year hiatus! As is well known, it is not easy for Mr. Zong to post a Weibo message. As a respected and senior entrepreneur, he actually "angrily confronted" his daughter on Weibo: Who touched my Nutri-Express? Interestingly, Mr. Zong's last Weibo post dates back to August 30, 2016. So, after 730 days, what exactly made Zong Qinghou speak to Zong Fuli across the airwaves on Weibo? Who is the cross-air message for? According to our editor's understanding, Mr. Zong's cross-air message this time is about the limited-edition packaging of Nutri-Express. Speaking of Nutri-Express, this product can be said to be a hero that helped Wahaha conquer half of its market. This single product has achieved cumulative sales exceeding 120 billion yuan, and it is a miracle product that once created annual sales of 20 billion yuan. In the current context of increasing personalization in the food and beverage industry, it is hard to say there was no predecessor, but it is certainly difficult for a successor to emerge. I remember in an interview, when a reporter asked Zong Qinghou which product left the deepest impression on him, our editor recalls that Mr. Zong's answer was neither Wahaha's founding product, Children's Nutritional Liquid, nor AD Calcium Milk, the light of childhood memories for post-80s that rivals happy water, but Nutri-Express! This shows Mr. Zong's deep affection for this product. And now that Nutri-Express has been played with in such a "fancy" way, it is no wonder he was "blown out" to speak out across the airwaves. △Regular version of Nutri-Express What is the "fancy way of embarrassing dad" about? Who else but Zong Fuli would dare to touch Zong Qinghou's Nutri-Express? Our editor's curiosity got the better of us, and upon investigation, it turned out that this is another move after Zong Fuli took charge of Wahaha's brand public relations department—the limited-edition Nutri-Express is about to be launched. The old big shot is also restless According to our editor's understanding, the limited-edition Nutri-Express will be officially launched on December 1st at Habao Amusement Park. While waiting for the launch, Wahaha's loving (and playful) netizens have already started to let their imaginations run wild. SKII: Are the designers our die-hard fans? The longest confession from netizens is "I am your childhood friend" Rich guy, hello! Want a case? The designer is the legitimate one! It is not hard to see that the old private enterprise Wahaha is indeed starting to put effort into brand rejuvenation. Not just this limited-edition Nutri-Express, do you still remember this year's Children's Day "other people's company"? Wahaha gave employees a baby companion leave on Children's Day, making employees of other companies envious and jealous. Previously, Wahaha's Mid-Autumn Festival AD Calcium Milk crossover mooncakes created a wave of nostalgia for countless post-80s and post-90s, and were widely shared on social media. It must be said that Wahaha, now 31 years old, is indeed getting better at playing. I hope Wahaha will bring us more and more surprises in the future, not just playing with colors. Source: Beverage Industry Network The 10th B-end E-commerce Study Tour - Community Group Purchase Changsha Special Event time: December 12-13 Event location: Changsha · New High Bridge Event schedule:

Morning of December 12: Community group purchase exchange salon

Afternoon of December 12: Koala Select Hero League press conference

Night of December 12 to early morning of December 13: On-site visit to Koala Select logistics center——This time period is the peak warehouse sorting period, allowing direct observation and learning of the backend operation process of community group purchase e-commerce Distinguished guests Zhao Bo, founder of New Distribution Tang Guangliang, CEO of New High Bridge Liu Chunxiong, renowned marketing expert Wang Jun, new retail industry expert Ren Xiaodong, CEO of Magic Cube Cloud Sales Song Fang, partner of New High Bridge Cai Jingzhong, partner of Galaxy Venture Capital Chang Ke, co-founder of Koala Select We welcome distributor friends interested in community group purchase to join us for understanding and on-site investigation: Organization format

  1. Expert exchange salon
  2. Company visit
  3. On-site explanation
  4. One-on-one communication
  5. Actual market case visit Participating distributor friends only need to pay a registration fee of 199 yuan Other expenses are self-covered Long press this QR code or click "Read Original" to register in one click! Add friend, please note the purpose -END-