In recent years, the food and beverage industry has seen slower growth due to various reasons, but one cannot overlook the increasing health awareness of consumers and their growing demand for healthy food. NFC juice, as a representative category of additive-free beverages, has seen its potential in the Chinese market gradually tapped. Among them, an innovative NFC juice brand has risen to the forefront of the industry, leading new trends in the NFC juice market. Development of NFC Juice NFC is the abbreviation for Not From Concentrate, known in Chinese as "non-concentrated reduction." NFC juice refers to juice that is pressed from fresh whole fruits, then immediately sterilized and directly canned (without concentration or reconstitution with water), fully preserving the original fresh flavor of the fruit. Simply put, NFC juice is pure juice with no added water, sugar, flavorings, colors, or preservatives. According to data from China Business Intelligence Network, NFC juice has maintained rapid growth in the United States, accounting for 60% of juice consumption, while in China it only accounts for 2%. Currently, per capita consumption of NFC juice in the US is 12 liters, while in Japan, which has a similar diet to ours, it reaches 2.5 liters, but in China it is only 0.01 liters. It is estimated that the market size of NFC juice in China was around 1.2 billion yuan in 2016, and by 2020 it will reach 12 billion yuan, indicating huge market potential. 100% Good Looks (Yanzhi Baifen Bai) saw this growth trend and development prospects, and is committed to being a truly professional NFC juice brand, crafting every bottle with a meticulous and discerning principle, bringing healthy food into every ordinary Chinese household. What makes 100% Good Looks NFC juice unique compared to other products? 1. Adherence to No Additives 100% Good Looks NFC juice has always adhered to the health concept of no additives, with the selling point of "no water added, pure juice with conscience." The juice ingredients are sourced from origin, selecting high-quality imported fruits and vegetables from around the world, insisting on no added water, sugar, flavorings, colors, or preservatives, restoring the natural taste of the juice. 2. GL Preservation Technology It is worth mentioning that unlike most NFC juices on the market that can only be stored refrigerated, 100% Good Looks is the first to adopt TOPPAN's GL film preservation technology in the paper can sector. Through physical preservation methods, without adding preservatives, the shelf life can reach 9 months, making it one of the few long-shelf-life NFC juices on the market. Additionally, 100% Good Looks NFC juice can be stored at room temperature, which greatly reduces warehousing and transportation costs. As most professionals know, NFC juice was previously limited by cold chain costs and expiration losses, with overly stringent transportation conditions, which greatly restricted the promotion of NFC juice, and most distributors commonly complained about not making money. 3. High-Acceptance Cost-Effectiveness NFC juices on the market generally target the 15-20 yuan price range. 100% Good Looks NFC juice, with its fruit and vegetable juice series priced at 9.9 yuan and pure juice series at 7.9 yuan, is one of the few domestic brands that locks NFC prices under 10 yuan. This greatly facilitates the promotion and popularization of the NFC juice category, making NFC juice no longer unattainable, but a healthy product that ordinary Chinese families can afford. 4. Brand Tone Aligned with Young Consumers Named "100% Good Looks," this is a brand with a natural fashion gene, paired with stylish and simple packaging. 100% Good Looks NFC juice naturally carries topicality and spreadability among young people, becoming a frequent subject for posts on WeChat Moments, Weibo, and Douyin, riding the wave of the new wave of mobile internet communication. "Drink good looks, gain good looks" has also become a playful phrase among young consumers. As a strong force in NFC juice, 100% Good Looks is active in major international food exhibitions, attracting a large number of domestic and foreign distributors to negotiate with its fashionable and vibrant image. Since its launch, 100% Good Looks NFC juice has won widespread praise from channel markets and consumers, and is now available in chain convenience stores such as FamilyMart, 7-Eleven, and Lawson. At the same time, 100% Good Looks NFC juice has focused on new retail channels, and without promotional activities, its sales rank first in the juice category at Super Species. Recently, FHC CHINA 2018, the 22nd Shanghai International Food, Beverage and Catering Equipment Exhibition, was held from November 13 to 15 at the Shanghai New International Expo Centre. 100% Good Looks NFC juice, as an exhibitor, will appear at booth BE08 in Hall N1. Interested distribution partners are welcome to visit and taste. Investment Hotline -END-
Consumer & Categories
100% Good Looks: The New Force in NFC Juice
In recent years, the food and beverage industry has seen slower growth due to various reasons, notably consumers' increasing health awareness and demand for healthy food. NFC juice, as a representative category of additive-free beverages, has seen its potential in the Chinese market gradually tapped. Among them, an innovative NFC juice brand has risen to the forefront of the industry, leading new trends in the NFC juice market.
