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All the Liu Genghong Girls Are Buying: What Is the Healthy Instant Food Brand 'Lihaoji'?
Lihaoji is a new consumer brand launched this year, with its first batch of healthy instant food products hitting the market in April, positioned as '24-hour healthy instant food for any time.' Adopting a product philosophy of reduced oil, salt, and sugar, combined with the latest generation of FD freeze-drying technology, it offers consumers healthy instant food that can be enjoyed at any time without extra metabolic burden. The first three products are: Hot Pot Beef Noodles (spicy), Egg-Flavored Beef Congee (mildly spicy), and Mushroom Chicken Shreds Congee (fresh soup flavor).
New Distribution2022 FMCG Launch Week OL Goes Live
Amid recurring pandemic outbreaks and static management, offline events are constrained. The 2022 FMCG Launch Week OL, co-hosted by New Distribution and the FMCG Launch Week Organizing Committee, opens online on May 25 to help industry players explore trends and connect without leaving home.
New Distribution2022 FMCG Release Week OL is Now Live
Amid recurring pandemic outbreaks and static management, offline events are constrained. The 2022 FMCG Release Week OL, co-hosted by New Distribution and the FMCG Release Week Organizing Committee, will open online on May 25, offering a comprehensive platform for the FMCG industry chain to explore trends, connect, and cooperate without leaving home.
New DistributionLeading the "1935" Super IP: What Makes These Two Products Stand Out?
Recently, a special event for Moutai 1935 was held on the "i Moutai" platform, marking the second such event since the platform's launch and the first dedicated to a single major product. Since its official release in mid-January, Moutai 1935 has been in high demand, with multiple e-commerce platforms selling out instantly and a comprehensive lottery win rate of less than 1% on "i Moutai". Another representative product of the "1935" super IP, Renhuai • 1935, is also in short supply. According to public reports, Renhuai • 1935 sold out its primary market quota within just half a month of its official debut, making it extremely difficult to find.
New DistributionStrength Recognized Again: Blue Moon Laundry Detergent Tops for 13 Consecutive Years, Hand Soap for 10 Consecutive Years
On April 22, the "2022 (30th) China Market Commodity Sales Statistics Results Press Conference" was held in Beijing. Blue Moon continued to lead, with its laundry detergent ranking first in market share for 13 consecutive years (2009-2021) and hand soap for 10 consecutive years (2012-2021).
New DistributionPartnering with Olympic Champion Guo Jingjing, Master Kong Packaged Drinking Water Earnestly Crafts 'National Good Water'
Despite the global economic downturn, China's packaged drinking water industry continues to grow against the trend. Data shows that in 2020, sales volume increased by 16.78% year-on-year, with sales revenue up 7.04%. The Drinking Water Professional Committee of the China Food and Drug Promotion Association predicts that the market is entering a new phase of development and upgrade, with household consumption becoming a key growth driver. Focusing on healthy home hydration and expanding indoor water usage scenarios has become the keyword for 2022. Recently, Master Kong Packaged Drinking Water announced Olympic champion Guo Jingjing as its brand ambassador, further deepening its brand proposition of 'Choose Peace of Mind, Choose Health' and strengthening its position as 'national water' in household scenarios.
New DistributionPicked and Bottled in Just 5 Days! Nongfu Spring's Oriental Leaf Spring Limited Edition Longjing Tea Raises the Industry Bar Again
According to a report by Dongxing Securities, driven by growing health awareness among Chinese consumers, retail sales of unsweetened tea beverages in China have grown rapidly, reaching 4.1 billion yuan in 2019 with a CAGR of 32.6% from 2014 to 2019, far exceeding the overall growth rate of tea beverages. It is expected to maintain over 20% growth from 2019 to 2024, with sales reaching 11.5 billion yuan by 2024, accounting for 12% of the market. On March 31, ahead of the Qingming Festival, Nongfu Spring's ready-to-drink tea brand Oriental Leaf launched its first spring limited edition product in 11 years—Longjing New Tea.
New DistributionNew Choice for Nutritious Breakfast: Eating Cake ≈ Drinking Milk?
In today's fast-paced life, many young people struggle to have a quick yet satisfying meal. Xiaobai Xinli Ruan positions nutrition as its core value, selects local ingredients, and develops new Chinese-style bakery products based on research on Chinese taste preferences, aiming to provide more nutritious and convenient meal replacements.
New DistributionTen Years in the Making, the Hidden Dragon Emerges! Asian Soda Sparks a 'Warring States' Battle in the Soda Market!
A bottle of soda not only represents a city but also a generation's memories! With the resurgence of national trends and consumer shifts toward sugar-free and diversified options, the domestic soda industry is experiencing a 'spring revival' after a period of decline. Standing at the crest of 2022, looking back, the world's 'two colas' are losing their dominant arrogance! From the rise of Genki Forest in 2016, which leveraged internet thinking and anchored on healthy, sugar-free concepts to ride the right wave, to 2020's 'Year One of Soda' when a wave of domestic sodas surged...
New DistributionA Method to Instantly Boost Cash Flow
FMCG distributors often find their cash tied up in inventory, logistics, and orders. To maintain stable agency relationships and smooth channels, they need increasing working capital. A stable, sustainable source of supplementary funds is rare. One option is business loans, but choosing the right one is challenging. Chongqing Xiaoyudian offers a reliable credit product tailored for distributors, providing up to 2 million yuan in credit with flexible terms and instant disbursement.
New DistributionHow to Do Marketing in 2022? Look at Several Marketing Development Trends from 2021-2022
Reviewing 2021, many new marketing tactics emerged, such as the new concept of 'metaverse' and 'private domain traffic'. This article sorts out several marketing focuses, key words, and marketing development trends in 2021 for reference by brand owners and distributors in the upstream and downstream of the industry.
New DistributionZhoupu Data Completes Series B+ Financing, Continues to Drive Digitalization of FMCG Channel Distribution
At the start of 2022, Zhoupu Data, a provider of digital upgrade and big data services for China's FMCG industry, announced the completion of approximately RMB 150 million in Series B+ financing. The round was led by SoftBank Ventures Asia and Professor Zeng Ming, former Chief of Staff of Alibaba Group, with existing shareholder FreeS Fund following. The funds will be primarily used to strengthen technology R&D and market expansion.
New DistributionInvesting 1 Billion Yuan to Build China's Leading 100% Juice Brand: Fulan Nongzhuang Makes a Strong Move in 2022
After 13 years of scouring the world's orchards for the finest fruit origins, Fulan Nongzhuang is doubling down on the compound juice and NFC juice markets in 2022 with the launch of a 10-fruit compound juice, aiming to become China's leading compound juice brand and break into the top tier of the juice industry, with plans to list on the main board or ChiNext within the next 3-5 years.
New DistributionChina Resources Beer: Expected Annual Net Profit Increase of 110% to 124% Year-on-Year
On January 26, 2022, China Resources Beer (Holdings) Company Limited (hereinafter referred to as "China Resources Beer") issued a profit alert, expecting its profit attributable to shareholders for the year ended December 31, 2021, to be RMB 4.4 billion to RMB 4.7 billion, an increase of 110% to 124% compared to 2020. The announcement stated that the increase was partly due to an initial after-tax compensation gain of approximately RMB 1.3 billion from a relocation compensation agreement signed on January 22, 2021, for the transfer of a piece of land, and partly due to higher gross profit from increased average selling prices and lower administrative and other expenses, offset by higher selling and distribution expenses.
New Distribution2022 Spring Festival: Pre-made Dishes and Traditional Chinese Tonic Foods Target the Young Generation
As the Spring Festival approaches, whether staying local or returning home, annual goods are significant for both buyers and consumers. Notably, the '2022 Kuaishou Quality New Year Shopping Festival Consumption Trend Report' shows that Generation Z's online stockpiling spending increased by 254% year-on-year. This article analyzes the hot categories and brands favored by the young generation, interpreting their lifestyle and consumption demands, and outlining effective marketing strategies.
New DistributionUni-President Group 2021 Revenue Hits NT$473.5 Billion! Empire Building Reaches New Heights
Uni-President Group's second 50 years have reached new heights! Recently, the group announced its 2021 performance, with annual revenue of NT$473.5 billion (approximately RMB 108.8 billion), up 5.9% year-on-year, surpassing the pre-pandemic historical high of NT$447.9 billion in 2019, setting a new record. In December 2021, the group announced the launch of its second 50-year growth momentum, with Chairman Lo Chih-hsien publicly stating that it will focus on 'lifestyle brands' as the strategic core, with four main axes: manufacturing + R&D, trade + distribution, retail + experience, and alliances + M&A, aiming to build an Asian circulation and lifestyle platform.
New DistributionWanglaoji Black Herbal Tea New Product Launch: Oriental Honghu Reconstructs Industry Digital Ecosystem
On January 6, Oriental Honghu (Beijing) Technology Co., Ltd. (hereinafter referred to as Oriental Honghu) joined hands with Guangzhou Wanglaoji Great Health Industry Co., Ltd. (hereinafter referred to as Wanglaoji) to hold the 'Meta Potential' - Wanglaoji Black Herbal Tea New Product Launch and Digital Ecosystem Summit in Hangzhou. Oriental Honghu is positioned as a new digital FMCG brand company, committed to reconstructing the entire offline transaction chain with digital methods, and recently completed an angel round financing of over 100 million yuan.
New DistributionAnother Private Enterprise Falls: Over 100 Billion in Debt, 122 Companies File for Bankruptcy Reorganization to Save Themselves
Once hailed as the 'King of Pork' and a giant with 150 billion in assets, Yurun Group has now fallen into bankruptcy reorganization with debts exceeding 100 billion yuan. The company's restructuring plan, which includes debt-to-equity swaps and a 3 billion yuan injection from China Huarong, has received nearly 91% approval from creditors, offering a glimmer of hope for revival.
New DistributionWhat Drinks Did Young People Love Most in 2021? Oriental Leaf Tops Bilibili and Zhihu Lists
In 2021, Nongfu Spring's Oriental Leaf unsweetened tea topped the food and beverage category in Bilibili's 'Z100 Young People's Top 100 Domestic Products List' and was also selected in Zhihu's '2021 Zhihu High-Praise Good Products 100' list. The drink became a sensation among young people, hailed as 'yyds' (eternal god), with a top comment praising it as a forward-thinking product that aligns with Nongfu Spring's brand and boasts high-tech content.
New DistributionWalmart and Sam's Club 'Remove' Xinjiang Products, Triggering Collective 'Protests' from Members
As of now, no information about 'Xinjiang products' can be found in the Walmart mini-program or the Sam's Club app. At the end of 2021, the 'Xinjiang cotton' incident resurfaced and became a hot topic. On December 22, Wang Junkai's studio issued a statement: after learning that Intel had sent a letter to suppliers prohibiting the use of Xinjiang products, the studio immediately contacted Intel and engaged in serious communication, demanding a clear stance, but as of now, Intel has not publicly stated its position.
New DistributionInsights: Three Cognitive Misconceptions That Marketers Must Avoid!
The era of rapid brand proliferation in China is over, and the market has entered a stage of high-quality development with stock competition, requiring more refined brand cultivation and management. Misconception 1: Successful advertising equals immediate results. The correct approach is to reposition marketing cognition and view brand assets with a long-term perspective. Some brand ads do not immediately boost sales, leading marketers to think the investment was wasted. However, strong Chinese brands today did not rise overnight; they achieved growth through marketing strategies laid out three, five, or even ten years ago.
New DistributionLet More People Discover Quality Domestic Products: Douyin E-commerce's Double 12 National Trend Zone Garners 103 Million Likes
On December 13, Douyin E-commerce released data from its 'Double 12' promotion. From December 1 to 12, the platform saw 22.08 million hours of cumulative livestreaming and 27.9 billion views. Notably, the platform set up a 'Good Products, New National Trend' zone, promoting domestic brands, local agricultural specialties, and time-honored intangible cultural heritage products, which received 103 million likes.
New DistributionOne Inventory: Helping FMCG Companies Make the Daring Leap in the Omnichannel Era
On December 10, 2021, the 2021 China Consumer Goods Supply Chain Innovation Forum, co-hosted by Anneng Zhilian, New Distribution, and LOGW, was held in Guangzhou. The forum focused on how companies can achieve omnichannel operations in an uncertain era, with Anneng's 'One Inventory' strategy highlighted as an effective solution for improving omnichannel delivery capabilities.
New DistributionWhy Most Brands Can't Learn from Genki Forest
Even without infringement incidents, people no longer like to use the title 'the Haidilao of ××'. Now, emerging brands prefer to tout Genki Forest because it's hot, young, and has more growth potential. Against the backdrop of sluggish growth among many giants in the past two years, Genki Forest has surged ahead, becoming the fastest-growing dark horse. At the beginning of the year, the authoritative institution Dolphin Society released the '2021 China New Consumption and New National Brand TOP 100 Ranking', where Genki Forest won first place in growth rate in the domestic beverage and alcohol industry, with 2020 sales scale increasing by 309% year-on-year.
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