Luosifen, a local internet-famous snack, is becoming a powerful "mudslide" in the new consumption track with its unique flavor, giving rise to a hundred-billion-yuan industry. Beyond snack shops nationwide, numerous emerging luosifen brands are also springing up, gaining popularity among young people through their differentiated advantages.

Recently, the new brand Human Happy Luosifen, together with its spokesperson Tan Jianci, has been dominating Focus Media's elevator screens, launching an "immersive" brand marketing campaign targeting mainstream consumers to strongly establish itself as the "craving-satisfying delight" for young people.

Striving to Be the Pinnacle of Luosifen Creating a "Happiness Tool" for Young People Luosifen, spicy crayfish, hot pot, milk tea... For the new generation of young people, these foods are far more than just sustenance; they are tools to soothe the soul. The founding intention of the emerging luosifen brand Human Happy is to "rescue craving addicts" through its ultra-satisfying luosifen, creating a "happiness tool" exclusively for young people.

After deeply understanding the food needs and taste preferences of groups such as highly educated women, emerging white- and blue-collar workers, small-town youth, and Generation Z, Human Happy began refining its ultra-satisfying luosifen product. The brand invested heavily in inviting a PhD with over 20 years of experience in the pickled products industry to oversee the process. The soup base recipe was revised more than 100 times, and the cost of the soup seasoning packet even reached half the retail price of some luosifen brands.

The final product features yuba as large as potato chips, sour bamboo shoots pickled for a full 90 days in traditional vats, scallion-infused chili oil made with 18 spices and 3 types of chili, pickled green beans that can be picked up with chopsticks, and crispy dried radish with skin... More than ten ingredients are individually packaged, with half being ingredients and half being craftsmanship, ensuring traditional techniques and a more satisfying eating experience.

Furthermore, from its launch, Human Happy Luosifen was determined to break away from the traditional OEM model, building its own 150-mu pickled vegetable base starting from the pickling stage.

Human Happy's consistent reverence for the product is fully reflected in the pickling process. Whether it's the strict requirements for raw materials or the choice of pickling techniques and containers, every aspect demonstrates the brand's commitment to craftsmanship and dedication.

Once completed, Human Happy Luosifen's pickled vegetable base will become the largest traditional clay vat pickling base in the industry.

Human Happy does not treat luosifen as a simple instant food; instead, it is committed to creating the pinnacle of luosifen. Through a bowl of richly flavored, stress-relieving, and craving-satisfying luosifen, it hopes to help people escape negative states in the simplest and most direct way.

This brand, born in 2022, has already won the "International Taste Award" from the International Taste Institute in Brussels thanks to its outstanding product strength. Its next goal is not only to spark a new trend of slurping noodles but also to redefine the industry standards for luosifen through its efforts.

Officially Announcing Tan Jianci and Dominating Focus Media Emerging Brand Powerfully Ignites Mainstream Consumers In fact, as can be seen from the brand name, Human Happy Luosifen, born in the new consumption era, naturally carries an "internet-famous brand" attribute. Not only is its name highly internet-oriented, but it also knows well how to bring itself closer to young consumers in brand marketing.

Recently, Human Happy Luosifen officially announced Tan Jianci as its brand spokesperson. Tan Jianci, who became famous across the internet through works like "Under the Skin," has established himself as a new-generation actor with both looks and acting skills. He is also a well-known luosifen enthusiast in the industry, having publicly expressed his love for luosifen multiple times and even hosting live eating shows, earning him the playful titles "Prince of Sour Bamboo Shoots" and "Master of Noodle Slurping." The partnership between Human Happy Luosifen and Tan Jianci is truly a case of "matching tastes."

In addition to collaborating with the popular actor, Human Happy Luosifen has also conducted extensive seeding and promotional campaigns on social platforms such as Weibo, WeChat, Douyin, and Xiaohongshu, continuously expanding its influence and visibility among young consumers.

In terms of brand building, at the critical moment of announcing its spokesperson and preparing for the 618 shopping festival, Human Happy Luosifen partnered with an "immersive" noodle-slurping advertisement to dominate Focus Media's elevator screens, powerfully igniting the urban mainstream.

In the advertisement, Tan Jianci's vigorous slurping made consumers exclaim, "It looks so appetizing!" Not only did it spark a noodle-slurping craze in elevators, but it also brought the emerging brand Human Happy Luosifen to the mainstream public, significantly boosting its brand momentum.

With the help of Focus Media, a tool for igniting new brands, Human Happy Luosifen completed the initial accumulation of brand awareness among the general public.

From its brand positioning of "just satisfying cravings" to the choice of the "Prince of Sour Bamboo Shoots" as spokesperson, and then to the brand strategy of "Weibo, WeChat, Douyin, and Focus Media," every step of the young brand Human Happy Luosifen seems, so far, to be decisive and wise. It is believed that driven by both product strength and brand strength, this emerging brand will bring more surprises to the market in the future.

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