Pandemic persists, offline events constrained Recurring outbreaks, static management, staying indoors—these have become high-frequency words over the past three years. Especially this year, outbreaks have flared up across the country, with Beijing and Shanghai successively becoming epicenters, making 2022 an unusual year. The term "dynamic zero-COVID" was highlighted in the May 5 news broadcast, with a five-minute segment reaffirming the Party Central Committee's policy of "persisting in dynamic zero-COVID." Under this policy, major domestic conferences and events have been postponed one after another. The Asian Games have been delayed, the Spring Sugar Fair indefinitely postponed, and all offline exhibitions receiving external visitors have been temporarily closed. Many companies had formulated their 2022 strategic plans and quarterly implementation schemes as early as the end of 2021. All plans, schemes, and deployments were ready, with some companies even declaring: "We will make a strong comeback in 2022, investing heavily in the market..." However, the uncertainty of the pandemic has brought enormous challenges to enterprises. Facing change, how can we allocate limited resources to the most critical elements, trying to achieve a hundredfold return with a single effort? Just as our government coordinates the pace of "slow, static, stop" based on regional risk levels, we too must learn to slow down, be still, and pause to think about how to respond to change, using minimal resources to generate greater returns. Teacher Liu Chunxiong mentioned: 80% of people lie flat, which makes the 20% who refuse to lie flat successful. Indeed, as Teacher Fang Gang said: Block out the pandemic catchphrase; don't let the pandemic become a free pass for poor performance. Refuse to lie flat. You can still scan the streets, attract investment, and negotiate business from home; you can still promote sales, collect payments, and build momentum from home; you can still drive user growth from home. Are you among the 20% who refuse to lie flat? With offline constraints due to the pandemic, how can you showcase your capabilities? Looking from "down" to "up," we still have opportunities! "2022 FMCG Launch Week OL" officially opens The 7th China FMCG Channel Innovation Conference, originally scheduled for March 18, 2022, has been postponed due to the pandemic. To this end, the "2022 FMCG Launch Week OL," co-hosted by New Distribution and the FMCG Launch Week Organizing Committee, and organized by Coral Reef Exhibition, will officially open on May 25. Click to enter the FMCG Week mini-program [2022 FMCG Launch Week OL] is the only professional expo for the entire FMCG industry chain. It aims to make Launch Week the preferred procurement destination for food and beverages, grain, oil and condiments, daily necessities, lifestyle services, alcoholic beverages, and other FMCG products nationwide and globally, providing a comprehensive service platform for product and brand display, negotiation, sharing, learning, and cooperation across the entire FMCG industry chain. It helps FMCG manufacturers explore industry trends online without leaving home, follow the trend to grow stronger, and promote high-intelligence industry development. At the same time, it empowers people's better lives and brings a better life experience. Five highlights: Comprehensive exhibition of the FMCG industry chain; selected hot products across the chain; empowering enterprises to open up channel resources; full-link live-streaming investment attraction; building a global investment bridge; ensuring at least 5 groups of professional audiences (buyers) are matched. Resource introduction: Self-media matrix: 500,000+ followers; live-streaming investment cases: nearly 200 enterprises acquired in a single session; high-quality channel providers: tens of thousands of business elites ready; well-known brand owners: dedicated service, sincere cooperation for win-win. Audience initiatives: Live-streaming investment: complementary advantages, expanding resources; outbound call team: special invitations to key clients, with the outbound team making great efforts; audience advertising: full online and offline scenario coverage, achieving nationwide manufacturer-distributor interaction; event hosting: two types of voting activities, reviewing honors and creating a leaderboard; trade matching: understanding buyer needs, achieving one-on-one precise matching; audience data: 2 million+ database, easily facilitating manufacturer-distributor connections; online marketing: public and private domain traffic linkage operations, helping explore international markets; media cooperation: tens of millions of traffic boost, inviting precise audiences. Contact information: [2022 FMCG Launch Week OL] will become a major platform for FMCG enterprises to understand industry market information, broaden trade channels, showcase corporate strength, and achieve precise matching. Booths are currently open for reservation; welcome to inquire and register. -END-