"Buy globally, sell globally," the dividends of the free trade port continue to be released in Hainan! With over 60 countries and regions, more than 2,800 domestic and international exhibitor brands, over 600 global new product launches, and a total exhibition area of 100,000 square meters... As the first national-level expo themed on consumer goods, the second CICPE once again attracted a large number of global top brands to participate. From July 26 to 30, the second CICPE was grandly held at the Hainan International Convention and Exhibition Center. Hainan Guojian Group, along with its GoldMax brand, GoldMax International Industrial Park, and partners, appeared in Hall 3 of the International Exhibition Area, showcasing the company's core competitiveness and comprehensive service capabilities through a diversified product portfolio and industrial layout. 01 The CICPE is the best window for GoldMax to go global "The CICPE is a new window for smoothing the domestic circulation and connecting the domestic and international dual circulations, and it is also the best window for GoldMax to go global. Leveraging the free trade port and the CICPE, Guojian Group is fully committed to building two name cards: GoldMax milk powder and the GoldMax International Industrial Park." Speaking about the future of the company and brand, Wu Suguo, President of Guojian Group (GoldMax), was full of confidence. As a local Hainan enterprise, where does this confidence come from? In 2000, Guojian Group was founded in Haikou, Hainan. Deeply rooted in the Hainan Free Trade Port for 22 years, Guojian has grown from a single brand agent to owning the GoldMax brand, its own factories, and its own industrial park, venturing into fields such as infant milk powder, adult milk powder, nutritional products, and cross-border industries. In 2018, it was listed among the "Hainan Headquarters Enterprises," becoming one of the first batch of recognized headquarters economy enterprises in Hainan and a top 100 private enterprise in Hainan. In 2021, the GoldMax International Industrial Park, invested and built by Guojian Group in the Haikou Comprehensive Bonded Zone with a total construction area of approximately 53,000 square meters, opened grandly. Within just one year, it attracted market attention due to its high growth potential and policy dividends. Over 22 years, Guojian Group has grown from nothing to something, from something to excellence, and with the implementation of the free trade port policies, it has entered a leapfrog development stage, achieving "thick accumulation and thin hair"—a microcosm of the development of the Hainan Free Trade Port. 02 Global launch of the Grass-Fed White Paper at the Global Consumer Forum On July 27, at the Global Consumer Forum of the second CICPE, GoldMax, in collaboration with New Zealand's Fonterra Group, held the global launch of the Grass-Fed White Paper and the upgrade launch of GoldMax grass-fed milk powder. The White Paper shows that scientific evidence comparing grass-fed pastoral dairy systems with confined systems indicates that grass-fed pastoral systems are more environmentally friendly, have a smaller impact on the planet, and ensure high levels of animal welfare for dairy cows, producing nutritious and delicious milk. "We are delighted to see GoldMax become one of the first users of our Grass-Fed White Paper, displaying our grass-fed mark on your products," said Casey Thomas, Vice President of Fonterra Greater China. He noted that GoldMax is a very important customer for Fonterra, and this year marks the tenth year of cooperation between Fonterra and GoldMax. He is pleased to see GoldMax continue to grow and is honored that Fonterra has been able to accompany it along the way. Regarding the second formula registration, he also revealed that after joint efforts, the application has been submitted to China's State Administration for Market Regulation and has been accepted. The release of the Grass-Fed White Paper is not only a microcosm of GoldMax embracing the world with an open mind and working with partners from various countries for win-win outcomes, but it is also hailed by industry insiders as having cross-era significance, using higher-quality grass-fed milk to meet and even lead consumers' high demands for a good glass of milk. 03 Brand strategy upgrade launch opens a new chapter At the forum, Wu Suguo, President of Guojian Group (GoldMax), unveiled GoldMax's new super symbol, brand image, and brand slogan, and provided detailed introductions to the multi-dimensional brand strategy upgrades, including track reconstruction, product upgrades, precision marketing, category building, brand communication layout, channel layout, and organizational layout. He pointed out that "the purpose of strategy is to lead, not to follow. The new brand strategy upgrade will reconstruct GoldMax and carve out a differentiated development path." He also revealed that the formulas of GoldMax's series of milk powders, including GoldMax Zhen'ai, GoldMax, and Diweien, have all been upgraded, and the second formula registration applications have been accepted. Among them, GoldMax Zhen'ai will be renamed GoldMax·Jiapei, and GoldMax will be renamed GoldMax Yibai. It is understood that the upgraded GoldMax grass-fed milk powder further strengthens its rare attributes, not only using New Zealand grass-fed milk sources but also containing natural A2-β casein, more precisely meeting the consumption needs of the new generation of consumers. This brand strategy upgrade is both a brand upgrade and a development upgrade. In the view of GoldMax's partners, the release of the Grass-Fed White Paper and the brand strategy upgrade demonstrate GoldMax's precise insight into the current development trends and competitive landscape of the global milk powder market. 2022 is an unusual year. Under the guidance of the new brand strategy, GoldMax will close the loop between digital tools and digital services, carve out a new track it leads, inject new momentum into the high-quality development of the milk powder industry, and drive more partners to seek internal drivers and find broader development opportunities amid the uncertain macro environment. 04 Seizing free trade port opportunities by joining the GoldMax International Industrial Park Currently, Guojian Group is not only focusing on building the GoldMax brand but also heavily developing the GoldMax International Industrial Park. As a leading cross-border trade processing platform in the Hainan Free Trade Port, the park currently has nearly 120 resident enterprises, initially forming a cluster of cross-border enterprises and a source of cross-border e-commerce goods, achieving regional industrial agglomeration and becoming the core engine for the takeoff of the free trade port's cross-border industry. The GoldMax International Industrial Park boasts complete factory, warehousing, and office facilities, as well as the ability for industry-academia-research integration and the foundation for incubating cross-border e-commerce industries. Combined with the Haikou Comprehensive Bonded Zone's import and export management system of "first line" liberalization and "second line" control, and the policy advantage of "duty exemption for domestic sales of processed and value-added goods," the park will work with resident enterprises to build an internationally advantageous supply chain of "imported raw materials—production and assembly—duty-free, cross-border e-commerce, and domestic trade multi-channel customs clearance," effectively combining "processing duty exemption + consumption duty exemption." The park aims to achieve over 500 resident enterprises and cross-border transaction volume exceeding 5 billion yuan by 2025. The park has established a professional service team that can provide one-stop services and solutions for cross-border e-commerce enterprises, including cross-border cloud warehouse logistics distribution, processing trade for incoming materials, and incubation of cross-border e-commerce enterprises. It has become an important platform for global merchants to invest in the free trade port. At the forum, the GoldMax International Industrial Park also released the "Incoming Materials Processing Super Factory" platform strategy, using the innovative "front store, back factory" model to support the development of advanced manufacturing industries in the free trade port. At the event, the park signed strategic agreements with 11 strategic units, not only cooperating with cross-border e-commerce enterprises such as Shangmao Technology and Xinsheng Payment, but also achieving a breakthrough in overseas incoming materials processing projects for the first time, establishing strategic cooperative relationships with the first batch of three enterprises: Shengya Grain and Oil Industry, Yunhao Biotechnology, and Xinming Spice Industry. Enterprise representatives all expressed optimism about the development prospects of the free trade port. At the signing ceremony, multiple enterprises settled in the GoldMax International Industrial Park. One representative even exclaimed, "If you want to invest in the free trade port and do cross-border business, come to the GoldMax International Industrial Park." Such strong appeal is not only due to the liberalization and facilitation policies of the Hainan Free Trade Port, but also reflects that under the new development pattern of dual circulation, continuous optimization of the business environment has allowed more enterprises to see the huge dividends of the free trade port, further enhancing their confidence in its development. At the forum, Huang Xunliu, General Manager of Hainan GoldMax Dairy Co., Ltd. and Operations Director of the GoldMax International Industrial Park, extended an invitation to the world: "The Hainan Free Trade Port has become a hot spot for investment and consumption. We welcome global investors to invest and do business in the GoldMax International Industrial Park in the Hainan Free Trade Port and share in the dividends of its construction."