Click 'Read Original' for details Deep distribution is undoubtedly the most successful distribution model for FMCG in the Chinese market over the past two decades. Behind every mature brand we are familiar with, there are thousands of distributors, tens of thousands of sales representatives, and millions of sales terminals, supporting sales scales of billions or even tens of billions. This is deep distribution. As times change, the traditional deep distribution model, characterized by a 'human wave' strategy, is gradually facing many problems. The most prominent are three major issues: cost, efficiency, and management: The labor cost of marketing personnel is increasing, terminal competition is intensifying, and output cannot keep up with input. What should be done? How can the store-visiting efficiency per person be improved? Can a single marketing person break through 200 effective outlets? How can each salesperson be equipped with advanced efficiency tools, rather than being shackled and reducing efficiency? How can an effective management model be established that matches the personalities of the post-90s and post-00s generations? The traditional high-cost manual reporting method has become ineffective. How can digitalization achieve seamless data-driven management of business operations? With massive terminal data changing in real time, how can data on transactions, products, and promotional expenses be verified? The omni-channel era has arrived, but offline terminals still account for the absolute majority of FMCG sales. The underlying logic of successful deep distribution has not changed. However, deep distribution must now evolve to adapt to the times, starting its own evolution and revolution. Based on this, on July 19, New Distribution will hold a salon at the 2022 (7th) China FMCG Channel Innovation Conference in Chengdu, with the theme "The Evolution and Revolution of FMCG Deep Distribution" for in-depth discussion. Salon Positioning: Participants are all senior executives of industry brands. The scale is within 20 people. It is an internal discussion meeting and an invitation-only salon; The salon discussion focuses on sharing and dialogue, exploring topics of concern in the industry such as strategy, tactics, and execution of FMCG deep distribution; Through exchanges, participants will gain excellent cases and experiences, enhance their personal understanding and capabilities in FMCG deep distribution, make new friends in the same field, and gain insights into the evolution and revolution of FMCG deep distribution. Salon Content and Agenda: 14:05-14:35: Strategic significance and strategy discussion of offline deep distribution (Zhao Bo) 14:35-15:05: Offline fundamentals: Practical insights from 2B to BC integration (Brand executive) 15:05-15:35: Baidu AI for the evolution and revolution of deep distribution (Service provider executive) 15:35-16:00: Tea break 16:00-16:30: Practice of digital deep distribution in FMCG (Brand executive) 16:30-17:00: Cloud-assisted industry, mapping the future (Service provider executive) 17:00-17:40: How to use digitalization to support enterprise deep distribution? (Roundtable discussion) 18:00-21:00: Dinner This salon is by invitation only. If you are interested in the topics and wish to participate in the discussion, you can add the salon contact person's WeChat (note your company and position). After approval, you can participate in this salon. Scan the QR code to add Mr. Zhou's WeChat: _ -END- _