Click to read the original text for details New technologies are constantly emerging, changing traditional business forms and management models. For large and medium enterprises, empowering, integrated, refined, and connected CRM digital solutions have become an important lever for their business transformation and high-quality development. In the context of the new era, large and medium enterprises' demand for CRM shows needs such as real-time connection, collaborative interaction, scenario coverage, and data empowerment. On July 26, based on advanced customer management concepts, a new digital architecture, and technology foundation, Yonyou released a new-generation CRM product for large and medium enterprises—Yonyou BIP CRM, empowering marketing growth for large and medium enterprises! 01 CRM for Large and Medium Enterprises: Transformation towards Integrated and Digital The purpose of deploying a CRM system is to meet customers' personalized needs, improve customer loyalty, shorten sales cycles, reduce sales costs, increase revenue, expand markets, and comprehensively enhance the company's profitability and competitiveness. However, in actual application, many enterprises use CRM systems as a control tool for managing people and affairs, putting the cart before the horse, resulting in low business efficiency. Secondly, some enterprises do not treat marketing CRM as a whole, emphasizing functions over business, processes over data, and lacking coordination among business departments, back-office departments, and technical services, leading to data silos. This ultimately causes most enterprises' CRM construction to fail to achieve expected goals. In addition, enterprises of different sizes, industries, and types have vastly different needs, and their demands for CRM also show obvious differences. For large and medium enterprises, weak management capabilities, inefficient organizational structures, and unbalanced business development among various organizations are important issues hindering their sustainable development. CRM with integrated functions (marketing, sales, support, and customer feedback) and CRM that helps enterprises establish long-term partnerships through customized projects have become the core focus of CRM deployment for large and medium enterprises. 02 Yonyou BIP CRM Empowers Marketing Growth for Large and Medium Enterprises As a globally leading cloud service and software provider, Yonyou has been dedicated to enterprise services for 34 years, and many industry-leading enterprises have chosen Yonyou BIP as their digital empowerment platform. Yonyou better understands the marketing pain points of large and medium enterprises. Yonyou BIP CRM also meets the digital CRM needs of large and medium enterprises, helping them achieve sales growth, empowering marketing teams, covering more complex and diverse business scenarios, meeting integrated and refined management requirements, and extending from internal management to external customer and partner connections. Based on the overall planning of large and medium enterprises and their multi-organization, multi-format, multi-scenario, and differentiated business needs, Yonyou BIP CRM efficiently connects supply chain, finance, ERP, etc., truly realizing business-finance integration and business-tax integration, meeting the integrated needs of multiple processes and links. Yonyou BIP CRM targets three major industries: industrial goods, consumer goods, and modern services. It mainly addresses four sales models: project-based sales, standard product sales, key account sales, and channel distribution. It has iteratively upgraded 40+ functional modules based on the original products, adding digital needs for 500+ segmented business scenarios for large and medium enterprises. Yonyou BIP CRM is built on the social-level PaaS platform iuap, perfectly integrating with other business areas such as finance, taxation, procurement, supply chain, and manufacturing, empowering integrated and refined management and operations. At the technical level, Yonyou BIP CRM has social architecture features, supports multiple deployment methods, and supports microservice flexible assembly and system integration, fully supporting business operations and innovation. Yonyou BIP CRM has four major characteristics: integration, connection, empowerment, and refinement. That is, it fully supports direct and distribution business integration, L2C sales automation integration, activity & expense business-finance integration; partner online connection, customer online connection, terminal online connection; decision empowerment, business empowerment, efficiency empowerment; and refined lead operation, refined activity & expense management, and refined terminal operation. These four characteristics run through the entire business process and various segmented business scenarios, from marketing goal management, sales lead management, opportunity and sales process management, customer full lifecycle management, marketing activity and expense management, partner collaboration, and channel deepening. Application Scenario 1: Marketing Goal Management Enterprise goal management involves the implementation of corporate strategy and plays a significant role in enterprise management, but a single dimension of indicators often cannot reflect the full picture of various departments, projects, and positions. Yonyou BIP CRM pre-sets rich performance indicators, activity indicators, customer acquisition indicators, process indicators, etc., and also supports enterprise-defined indicators to meet different application scenarios. It can decompose goals by year, quarter, month, week, day, and other dimensions, and can also meet the needs of multi-dimensional indicator models, define and decompose goals, and support diverse goal analysis through goal achievement, drill-down, and ranking, empowering refined marketing goal management. Application Scenario 2: Customer Full Lifecycle Management As an important basic function of CRM, Yonyou BIP CRM supports management of different stages from customer big data mining, customer public pool activation, potential customers, admission, formal, and freezing. It also supports unified management of multi-organization customers for group enterprises, addressing the multi-organization and multi-format characteristics of large and medium enterprises. Through a 360-degree dynamic perspective and a one-stop customer workbench, it helps enterprises comprehensively track and grasp customer information from basic information, contacts, qualification information, customer attributes, sales process, loan business, customer relationship diagrams, transactions, competition, etc., empowering sales. Application Scenario 3: Sales Lead Operation In the process of enterprise development, the importance of sales is self-evident. For sales personnel, the mining of sales leads is crucial. The convenience and quality of obtaining sales leads directly determine the work efficiency of sales personnel. Yonyou BIP CRM supports multi-dimensional lead mining through social data, with over 10,000 enterprise and bidding information updates daily, and hundreds of millions of precise data one-click subscription push, helping sales personnel not miss any sales opportunity. Application Scenario 4: L2C Sales Process Automation Management In enterprise business processes, CRM plays the role of meeting customers' personalized needs, improving customer loyalty, shortening sales cycles, reducing sales costs, and comprehensively enhancing profitability and competitiveness. CRM should improve the work efficiency of business personnel, not increase their workload. Yonyou BIP CRM supports the full-process automatic upgrade management of the L2C sales process from lead mining, opportunity, quotation, contract, order, outbound, and collection, empowering sales personnel to improve work efficiency, and can enhance the sales forecasting and decision-making capabilities of enterprises and sales personnel through conversion analysis, opportunity 360, and sales funnel. Application Scenario 5: Marketing Activity and Expense PDCA Management For consumer goods enterprises, market activities and expense investment are important ways to promote new products, boost sales, and expand the market. However, activity applications, marketing activity expense investment, and effect evaluation often become business challenges for consumer goods enterprises. The new Yonyou BIP CRM supports PDCA business-finance closed-loop management for activity and expense applications, approval decisions, execution checks, activity summaries, expense verification, and payment. Among them, marketing activity expenses directly reach terminals, integrating terminal visits and checks for efficient expense settlement; customer expenses are used in the B2B ordering process, with a complete closed loop for expense payment, helping enterprises achieve refined and integrated management of marketing activities and expenses, and improving personnel decision-making capabilities and cost-effectiveness ratio. Application Scenario 6: Terminal Operation and Management Terminals are an important lever for consumer goods enterprises to strengthen and expand their markets, and their importance is self-evident. Yonyou BIP CRM supports fine division of regional markets and marketing policy formulation, empowering refined regional market management. It supports full lifecycle management of terminal admission, agreements, labels, and exit; covers refined management of terminal marketing asset application, distribution, and investment effect. Around terminal connection, it supports terminal B-end C-end operation, reaching terminals through rich activity forms such as activity tasks and points, activating terminals, promoting product sales, and empowering enterprises to expand their markets. Currently, Yonyou CRM has served many industry-leading enterprises such as China First Heavy Industries, SoftTian, Xinlianxin, Langjiu, Feihe, and Carpoly. In the future, Yonyou BIP CRM will further deepen product innovation, drive the digital transformation of marketing for large enterprises with data, empower marketing growth, and achieve high-quality development. -END-