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End-of-Article Benefit | Key Account Management: Seizing the Most Critical 1%
Almost all sales and service enterprises place great importance on key accounts because they bring significant performance, profits, and brand value. However, over 95% of enterprises fail to escape the three curses of key account development and management: inability to attract, inability to scale, and inability to retain. The root cause lies in the misperception of key account management, which should be elevated from tactical to strategic systems.
New DistributionBaishanzu's "Three No" Rice Topping Sauce Ad Hits Focus Media, Challenging the Status Quo of the Sauce Market
Rice topping sauce, dubbed the "rice devourer's神器" by young people, is riding the wave of its category to stir up a multi-billion yuan market. With traditional giants doubling down, emerging brands surging, and capital chasing, the rice topping sauce track is bustling with activity. Recently, the new brand Baishanzu launched its creative ad "I'm proud, I'm a 'Three No' product" on Focus Media's elevator screens, attracting young consumers and igniting a new wave of no-additive, health-conscious upgrades in the rice topping sauce category.
New DistributionHow Should Traditional Enterprises Build a Youthful Brand Image?
In the food retail industry, products such as canned food, self-heating meals, instant noodles, microwave meals, and beverages are constantly emerging. Behind these new products, a group of traditional enterprises adhere to differentiated marketing and solidify their market position through unique product positioning. Yinlu, known for its eight-treasure porridge and peanut milk, faces the challenge of capturing the attention of a new generation of consumers amid the impact of emerging e-commerce brands.
New Distribution2022 Mooncake Style Battle Settled: Cantonese Style Wins 48% Support over Beijing Style, with Flowing Custard Growth 5.8 Times That of Five-Nut
As Mid-Autumn Festival approaches, mooncake consumption peaks. Traditional mooncakes have four major styles: Beijing, Cantonese, Suzhou, and Hong Kong. Regional preferences are relatively stable, but economic development and migration have changed them, sparking debate over which style and flavor is most popular. On September 7, JD Super, the largest online supermarket in sales and users, released data that may settle this decades-long controversy. According to JD Super's Mid-Autumn consumption data, Cantonese-style mooncakes lead with 48% support, surpassing Beijing-style. The growth rate of flowing custard mooncakes, a Cantonese representative, is 6.8 times that of five-nut mooncakes, a Beijing representative.
New DistributionNongfu Spring Releases Half-Year Report: Revenue and Net Profit Both Increase, Sugar-Free Tea Drinks Lead New Direction!
On August 24, Nongfu Spring Co., Ltd. released its 2022 interim results. The report shows that in the first half of 2022, Nongfu Spring's revenue was RMB 16.599 billion, a year-on-year increase of 9.4%; profit attributable to owners of the parent was RMB 4.608 billion, up 14.8% year-on-year. Basic earnings per share were RMB 0.41, up 13.9% year-on-year.
New DistributionLatest! Insights from COFCO Coca-Cola's Interim Report: Sugar-Free Products Continue Strong Performance in H1 2022 Beverage Industry
China Foods Limited, a COFCO Group listed company and one of Coca-Cola's partners in China, released its 2022 interim results on August 23, showing strategic resilience. Revenue reached RMB 11.894 billion, up 6% year-on-year, with profit attributable to owners up 19% to RMB 481 million. Despite a decline in sales volume due to the pandemic and international environment, revenue grew, driven by product and packaging optimization, with sugar-free products continuing to outperform.
New DistributionQiaqia Food Releases Half-Year Report: Revenue and Profit Margin Steady Progress
On the evening of August 18, Qiaqia Food disclosed its 2022 half-year report. In the first half of 2022, Qiaqia achieved revenue of 2.678 billion yuan, a year-on-year increase of 12.49%, net profit attributable to shareholders of listed companies of 351 million yuan, up 7.25%, and non-GAAP net profit of 272 million yuan, up 3.3%.
New DistributionThree-Pronged Approach: How Tsingtao Youjia Opens Up New Consumption Scenarios?
The long-missed hustle and bustle of daily life is returning with the surprise of new consumption. More consumers are noticing a new item on restaurant beverage menus: Youhuojia 5100 Tibet Glacier Mineral Water. Recently, Tsingtao Youjia Health Beverage Co., Ltd. and Tibet Glacier Mineral Water Co., Ltd. jointly announced the launch of a co-branded product, "Youhuojia 5100 Tibet Glacier Mineral Water."
New DistributionThe Golden Ratio of Advertising Budgets: 7:3, How Far Are You From It?
As is well known, the subtle and beautiful golden ratio is 0.618, existing in every corner of the world. In brand advertising budget allocation, the golden ratio is approximately 0.7—70% brand advertising plus 30% traffic advertising. But interestingly, when leaving the three-dimensional world and entering the two-dimensional universe, the golden ratio tends to exaggerate—eyes are bigger, legs are longer, and Da Vinci's human figure no longer conforms to 'trends.' The same applies to advertising budgets: in the two-dimensional world, people are dazzled by traffic, and there are waves of new consumer products riding the tide of traffic, as well as trend-chasing consumers searching for lower discounts on various platforms.
New DistributionGolden Arowana's Revenue Grows but Profits Fall: Cutting Costs While Planning Central Kitchens
Golden Arowana's 2022 interim report shows revenue up 15.74% to 119.483 billion yuan, but net profit down 33.47% to 1.976 billion yuan due to rising raw material costs. The company is cutting expenses and expanding into central kitchens to mitigate risks.
New DistributionGiants Everywhere, Why Can These Brands Turn the Tide and Break Through?
The new consumption track, where brands rise and fall in rapid succession, has finally shed its illusory prosperity. After the smoke clears, a few occupy the heights while most face defeat. This article explores why some brands successfully break through in red oceans dominated by giants, while others are consumed by the Matthew effect, using case studies of Daily Dark Chocolate, Enoulite, Taishan Beer, and Langdi Calcium.
New DistributionNew Opportunities for GoldMax Amid the New Global Consumer Market Landscape
The second China International Consumer Products Expo (CICPE) in Hainan showcased the benefits of the free trade port, attracting over 2,800 brands from 60+ countries. Hainan Guojian Group, with its GoldMax brand and International Industrial Park, leveraged the expo to launch a global white paper on grass-fed dairy and unveil a brand strategy upgrade, aiming to capitalize on the free trade port's policies and drive cross-border trade.
New DistributionNew Technology Leads Marketing Transformation for Large and Medium Enterprises, Yonyou BIP CRM Launches!
New technologies are reshaping traditional business models and management. For large and medium enterprises, empowering, integrated, refined, and connected CRM digital solutions have become key to business transformation and high-quality development. On July 26, Yonyou released its new-generation CRM product, Yonyou BIP CRM, based on advanced customer management concepts and a new digital architecture, to empower marketing growth for large and medium enterprises.
New DistributionCoca-Cola Beats Q2 Revenue and EPS Estimates, Raises Full-Year Revenue Guidance
On July 26, Coca-Cola reported Q2 2022 net revenues of $11.325 billion, up 12% year-over-year, beating the consensus estimate of $10.57 billion. Adjusted EPS was $0.70, up 4%, above the expected $0.67. The company raised its full-year organic revenue growth guidance to 12-13%.
New DistributionAcquiring Carrefour Taiwan, Uni-President Group's Second 50-Year Growth Momentum Has Been Launched!
Uni-President Group announced on July 19 that it has spent NT$29 billion (approximately RMB 6.554 billion) to acquire all shares of Carrefour Taiwan, with Uni-President holding 70% and President Chain Store holding 30%, expected to complete the deal by mid-2023. This move solidifies Uni-President's dominance in Taiwan's retail sector and marks a key step in its second 50-year growth strategy.
New DistributionThe Evolution and Revolution of Deep Distribution in FMCG - FMCG Industry Seminar
Deep distribution has been the most successful distribution model for FMCG in the Chinese market over the past two decades. However, traditional deep distribution, characterized by a 'human wave' strategy, is facing challenges in cost, efficiency, and management. This seminar will explore the evolution and revolution of deep distribution in the FMCG industry.
New DistributionThe Top Student of New Alcoholic Drinks, the New Choice for Distributors, Who Is It?
Where are the new opportunities in the alcoholic beverage channel? According to data from the China Alcoholic Drinks Association, in 2021, the output of the baijiu industry was about 7.16 million kiloliters, nearly halved from the peak of 13.5836 million kiloliters in 2016. Meanwhile, domestic beer production and per capita consumption have also peaked, with a clear trend of year-on-year decline. In the Guangdong market, a bellwether for China's alcoholic drinks industry, wine has lost more than 30% of its market share. In this red ocean, how to break through? Meijian, by leading the green plum wine category from its inception, is rewriting the landscape of the alcoholic beverage market.
New DistributionSelling Over 10 Billion Packs a Year: How Weilong Leads the 100-Billion-Yuan Market
The national snack latiao, which has accompanied a generation's growth, has only about 20 years of history. In recent years, this emerging industry is undergoing qualitative changes, with leading producers like Weilong continuously upgrading in areas such as high-quality raw material selection, automated production processes, and healthier product formulations. Behind these seemingly simple steps lies the brand's meticulous pursuit of taste, flavor, and healthiness in its reassuring latiao products. In fact, the latiao industry, popular among young people, has vigorous market potential, with the market size reaching approximately 45.5 billion yuan in 2020...
New DistributionB2B2C, O2O, B2C, Mini Community Stores: The Omnichannel Challenge for FMCG Manufacturers
Before 2022, new channel formats emerged rapidly, but after 2022, the channel landscape stabilized, shifting focus to fundamentals and retail operations. This article explores four key channel trends—B2B2C, O2O, B2C, and mini community stores—and their implications for FMCG manufacturers, concluding with an invitation to the China FMCG Channel Innovation Conference.
New DistributionCombining "Product + Channel" Strategies: Is the Cereal Industry Still "Old Ginger Is Spicier"?
In the food sector, brand rejuvenation is a clear trend, and cereal is no exception. Having been in the Chinese market for years, cereal has shed its image of being single-flavored and troublesome to cook, becoming not just a "senior breakfast" with health benefits but also a top choice for "meal replacement" that is both delicious and healthy, a staple grain food in young people's homes. Relevant data shows that the domestic cereal market has a stable existing space and huge potential, attracting many new brands. Singapore's Viz Branz Group (hereinafter referred to as Viz Branz), whose GoldRoast cereal has stood firm in the Chinese market for 30 years, completed the formation of a new management team earlier this year, making further clear plans for the brand's future development, making an innovation imperative.
New DistributionBeverages and Alcoholic Drinks: Stabilizing the Market Is the Only Way to Counter Uncertainty!
In the first half of 2022, the sudden outbreak of the pandemic posed a major test for FMCG companies, with alcoholic beverages and drinks being the hardest hit due to reduced mobility and consumption. While categories like grain, oil, condiments, and daily chemicals saw growth in home consumption, beverage giants faced immense sales pressure. This article emphasizes the importance of solidifying basic market fundamentals and adapting to changing retail channels as the key strategy to navigate uncertainty.
New DistributionCrayfish 'Shuang Dao Jia' Sweeps Focus Media, Xinliangji Ignites C-end Market
It's that time of year again for crayfish. As early as March, both online and offline, from large restaurant chains to small individual vendors, everyone is gearing up for the crayfish peak season. After May officially enters the peak season, market competition becomes increasingly fierce. Especially due to the recurring pandemic, the demand for crayfish 'delivered to your door' is strong, and around this demand, merchants are making a big deal out of products and brands. Recently, Xinliangji, a quasi-finished food supply chain brand that has made a name for itself in the crayfish market over the past two years, launched on Focus Media's elevator screens, targeting mainstream consumers with the message 'Restaurant taste, half the price', sparking a crayfish 'Shuang Dao Jia' (Satisfaction Delivered Home) craze.
New DistributionJingxi 618 'Lights Up' the Market: Shorter Links, Faster Penetration, More Lively!
The annual 618 shopping festival has begun. Despite market challenges, e-commerce platforms' support measures are boosting confidence. Jingxi, JD.com's lifestyle consumption mall, has launched its 618 promotion, promising a more responsible and lively event that drives win-win cooperation and social value.
New DistributionHuman Happy Luosifen Teams Up with Tan Jianci to Dominate Focus Media, Creating a Craving-Satisfying Delight for Young People
Luosifen, a local internet-famous snack, is becoming a powerful "mudslide" in the new consumption track with its unique flavor, giving rise to a hundred-billion-yuan industry. Beyond snack shops nationwide, numerous emerging luosifen brands are gaining popularity among young people through differentiated advantages. Recently, the new brand Human Happy Luosifen, together with its spokesperson Tan Jianci, has been dominating Focus Media's elevator screens, launching an "immersive" brand marketing campaign targeting mainstream consumers to establish itself as the ultimate craving-satisfying delight for young people. Striving to be the pinnacle of luosifen...
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