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Is a Larger Distribution Quantity Always Better? How Should It Be Managed?
Some companies emphasize product distribution rate and market presence, believing that achieving 100% distribution is the key to retail success. Others focus only on key outlets and oppose high distribution rates, considering them uneconomical and costly. How should we view distribution rate correctly, and how should we handle several relationships in distribution operations? Properly manage the relationship between 'outlet quantity' and 'outlet quality'. Although distribution rate is very important, attention must also be paid to the balance between outlet quantity and quality. If distribution rate is blindly pursued excessively, it will increase sales costs, waste resources, and affect the concentrated investment in A and B class key outlets.
New DistributionNine Questions Every FMCG Distributor Must Answer
Strong distributors make explicit choices about specialization, profit, governance, people, inventory, channels, manufacturer support, receivables, and portfolio economics.
New Distribution「Dealer Membership Club」Officially Launched: Building a Business Evolution Community for Dealer Bosses!
Since April 2018, New Distribution has been visiting dealers across the country, both in person and online, covering various categories such as snacks, condiments, daily chemicals, beverages, frozen foods, beer, and dairy. The conversations have centered on business management, from how some dealers achieve sales of over 100 million yuan to how others maintain net profit margins of 8%-10%. The Dealer Membership Club is now officially launched to bring together dealer bosses with a strong willingness to learn and exchange ideas, creating a high-quality community for in-depth business discussions.
New DistributionJinyan'er Chen Qinghua: Telling the Story of Chinese Tremella and Redefining Its New Heights
Tremella is one of the important symbols of Chinese food therapy culture. Since its founding six years ago, Jinyan'er has been committed to 'doing one thing well: making tremella,' telling the story of Chinese tremella, benefiting more people with tremella food therapy, and redefining the new heights of Chinese tremella. In recent years, the health and nourishment track has remained highly popular, with younger consumers increasingly favoring convenient and ready-to-eat products.
New Distribution1.5 Trillion Yuan Track Sees Frenzied Financing as a Group of Veterans Race Ahead
The rise of bulk snack stores is creating a massive opportunity for entrepreneurs. This article provides an in-depth analysis of the trend, exploring the underlying economic and retail dynamics, the operational capabilities required for success, and the key players and their backgrounds.
New DistributionQ1 2023 Financial Reports Unveiled: How Are Retail Enterprises Breaking Through?
Affected by the pandemic and supply chain issues, the retail industry faced severe challenges in 2022. In Q1 2023, retail enterprises experienced a wave of recovery and growth. According to incomplete statistics, major retail enterprises such as Yonghui Superstores, Jiajiayue, Better Life, and Zhongbai Group all underwent varying degrees of adjustment and business restructuring in the first quarter to cope with the complex external environment. Internally, enterprises have slowed down expansion and focused on improving single-store quality, while actively promoting online-offline integration and using digitalization to drive business transformation, continuously consolidating their fresh food advantages...
New DistributionCountdown: Foodaily Creative Expo is Coming
The Foodaily Creative Expo 2023 (8th Foodaily FBIC Global Food & Beverage Innovation Conference) will be held from May 14-16 at the Shanghai Convention & Exhibition Center of International Sourcing. The event will focus on the full chain of product & brand innovation from 0 to 1 and from B to C, presenting product innovation, brand innovation, industry innovation, and new consumption innovation through four major sections: conferences, exhibitions, awards, and special events.
New DistributionDomestic Brands in the Spotlight: How to Seamlessly Enter the 500-Billion-Yuan FMCG Track?
Baixiang Foods hosted a live recruitment event during the 2023 Chengdu Sugar and Wine Fair, extending the buzz of on-site signings to the digital realm. The event showcased the brand's strength and product matrix, aiming to attract distributors nationwide.
New DistributionGolden Seed Fuhéxiāng Upgrades: China Resources Beer Takes the First Step into the New World of Baijiu
On April 20, Guyu, Anhui Golden Seed Distillery held the brand renewal launch for Golden Seed Fuhéxiāng in Hefei. This marked the most significant meeting since China Resources' investment in Golden Seed nearly a year ago, signaling China Resources Beer's pivotal move into the baijiu new world.
New DistributionChina's Instant-Retail Beer Opportunity
A joint report from China Resources Snow Breweries, Meituan Flash Buy, and iiMedia mapped how rapid local delivery expands beer occasions, product variety, freshness, and brand–retailer data coordination.
New DistributionDuring the Adjustment Period of the Baijiu Industry, How Can Brand Marketing Win with Three Strategies?
With the comprehensive development of the digital economy, the baijiu industry is entering an omnichannel era integrating online and offline channels. In a time of deep adjustment and profound changes in the industry landscape, exploring new marketing models centered on users is essential for brand growth. On April 12, at the 108th National Sugar and Wine Fair held in Chengdu, Yin Guanqun, head of Tencent Marketing Insight (TMI), released the "2023 China Baijiu Industry Consumer White Paper" jointly with the China Alcoholic Drinks Association, interpreting core market insights and proposing targeted solutions for brands to seize new opportunities.
New DistributionEmpowering an Active Lifestyle: Blue Moon Teams Up with the University Art Expo to Create the Mars Trendy Art Special Exhibition
From March 24 to 26, 2023, the Mars Trendy Art Special Exhibition, co-created by the University Art Expo and Blue Moon, was held at the Wuhan International Convention and Exhibition Center. With the advancement of the University Art Expo's national strategic layout, the expo upgraded its project planning in Wuhan, a central Chinese city, launching the new 'Mars Trendy Art' project to bring a high-quality trendy art event to Wuhan residents.
New DistributionJD Supermarket Releases "JD Good Sea Cucumber Dried Sea Cucumber" Standard: Salt Content 60% Lower Than National Standard, Protein 40% Higher
As demand for sea cucumbers has continued to rise in recent years, market chaos such as excessive salt addition to increase weight and the use of iron-containing chemicals to enhance appearance has occurred from time to time. On March 22, JD Supermarket led the formulation and release of the "JD Good Sea Cucumber Dried Sea Cucumber" standard, becoming the first e-commerce standard for sea cucumbers in China. The standard was jointly developed by seven authoritative institutions and eight leading sea cucumber enterprises. Among them, four indicators are most critical: salt content is more than 60% lower than the national standard, protein content is 40% higher than the national standard, and for indicators not required by the national standard, the standard sets iron content at less than or equal to 0.1% and important nutrient polysaccharide content at greater than or equal to 6%.
New DistributionFMCG Daily | Tsingtao Brewery 2022 Profit Double-Digit Growth; Coca-Cola's Innocent Discontinues Dairy-Free Drinks...
Tsingtao Brewery's net profit grew 17.59% last year. Coca-Cola's Innocent brand announced it will stop producing three dairy-free drinks made from almonds, hazelnuts, and coconuts.
New DistributionLatest Intel from the 2023 Chengdu Sugar & Wine Fair: 200+ Exhibitors, 3,000+ New Beverage Products, the Beverage Industry Barometer Has Arrived!
2023 marks the start of a new phase, the year of new business development, and the rise of the new economy. Against this backdrop, the Pinyinhui Innovative Beverage Exhibition at the Chengdu Sugar & Wine Fair, themed 'Restart Growth,' will be held from April 7 to 11, bringing together over 200 brands and 3,000+ new beverage products to explore industry trends and opportunities.
New DistributionB2B2C, Digitalization, Premiumization, Near-field Retail, and New Scenarios: New Topics for FMCG Manufacturers
After three years of pandemic, 2023 brings renewed expectations for FMCG professionals. The channel landscape has transformed dramatically, from community group buying and private domain e-commerce to O2O instant retail and short-video live streaming. Five key topics deserve attention: B2B2C, digitalization, premiumization, near-field retail, and new scenarios.
New DistributionFMCG Daily | Pinduoduo Net Profit Surges; Zhang Lan Responds to Overseas Debt of 980 Million
Pinduoduo reported a significant increase in net profit for 2022, with Q4 revenue up 46% year-on-year. Zhang Lan responded to reports of overseas debt, claiming she was targeted by capital.
New DistributionFMCG News: Walmart Beijing Store Fined 60,000 Yuan; Xijiu Launches Largest Campus Recruitment in History...
A Walmart store in Beijing was fined 60,000 yuan for selling expired Longjing tea. Xijiu Group launched its largest campus recruitment drive in history, and Meituan Maicai achieved break-even.
New DistributionFMCG Daily | Hou Xiaohai: Baijiu is a key focus for China Resources in the near term; Yu Minhong admits East Buy sold farmed shrimp
Hou Xiaohai, Secretary of the Party Committee and CEO of China Resources Beer, stated that baijiu is a key focus for China Resources in the near term, hoping to expand communication and promotion channels with the help of the association. Yu Minhong admitted that East Buy was misled by suppliers and sold farmed shrimp as wild shrimp, emphasizing the need to correct mistakes and avoid repeating them.
New DistributionFMCG Daily | Xiangtan State Capital Takes Control of Better Life; Wang Laoji's Business Segment Continues to Exceed 10 Billion Yuan in Annual Revenue...
Xiangtan State-owned Assets Supervision and Administration Commission became the actual controller of Better Life after Xiangtan Industry Investment took over 10% of its shares. Wang Laoji's parent company reported over 10 billion yuan in revenue for its health segment, while other companies announced earnings and executive changes.
New DistributionFMCG Daily | Carlsberg Group Appoints New CEO; Laoganma Officially Responds to Rumors of Leaving Social Media...
Carlsberg Group appoints Jacob Aarup-Andersen as CEO to succeed Cees 't Hart, who will retire by the end of Q3. Laoganma denies rumors of leaving social media, stating its stores are operating normally.
New DistributionFMCG Daily | East Buy sells farmed shrimp as wild; Yonghui fined 100,000 yuan for substandard bananas and Wuchang fish...
East Buy is being sued by a consumer who bought shrimp advertised as '100% wild-caught' but found they were farmed. Yonghui Supermarket was fined 100,000 yuan for selling substandard bananas and Wuchang fish.
New DistributionFMCG Daily | Multiple E-commerce Platforms Remove Yulei Olive Vegetable from Shelves; Walmart Responds to 'Cockroaches Crawling in Deli Area'...
Multiple e-commerce platforms have removed Yulei olive vegetable products after Guangdong TV exposed the company's raw materials being mixed with sewage and garbage. Walmart responded to a customer complaint about cockroaches in its deli area, stating that professional technicians are investigating the cause at the store.
New DistributionFMCG Daily News | Police Confirm "Adopt a Cow" APP Is Fake; Namchow Food's 2022 Profit Drops by Half...
Police in Yuhang District, Hangzhou, confirmed that the "Adopt a Cow" APP involved in an investment fraud case was a counterfeit created by criminals using the company's name. Namchow Food reported a 56.41% year-on-year decline in net profit attributable to shareholders for 2022.
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