AUTHOR ARCHIVE
Articles by New Distribution
新经销
Browse 3253 New Distribution articles by New Distribution.
Published articles
3253 articles · Page 12 of 136
How FMCG Distributors Can Compete for Scarce Shelf Space
Shelf space is shaped not only by brand investment but also by the distributor's local position, operating efficiency, retail knowledge, and ability to build demand at store level.
New DistributionThe RMB 30 Million Distributor Growth Trap
Mid-sized regional distributors are often stable but stuck. Their next move depends on owner succession, digital operating discipline, brand access, and selective category expansion.
New DistributionNational Benchmark Distributor Study Tour Phase 2 - Visiting Tangshan Yihe Trading, Successfully Held!
From August 17 to 18, the second phase of the 'New Distribution National Benchmark Distributor Study Tour' visited Tangshan Yihe, concluding successfully. The tour focused on how traditional distributors can start B2b from scratch and how to respond to the impact of snack discount stores. Over 60 distributor owners from across the country joined founder Yu Xiuwei and New Distribution instructors for in-depth discussions.
New DistributionHao Huan Luo Exclusively Sponsors Successful Rocket Launch, Luosifen 'Reaches the Universe'
Recently, Hao Huan Luo's 'hardcore marketing' went viral across the internet, attracting attention from the entire branding industry and earning praise from netizens. On August 10, the Ceres-1 (Yaoqi) Hao Huan Luo carrier rocket was successfully launched from the Jiuquan Satellite Launch Center (mission code: LUCKY 7), precisely placing seven satellites into their预定 orbits. The launch was exclusively sponsored by Hao Huan Luo, the leading brand of Liuzhou luosifen. This 'out of this world' marketing campaign not only made the Liuzhou luosifen brand 'reach space' but also spread its joyful brand spirit to the universe, letting the world fall in love with the taste of Liuzhou.
New DistributionBrave the World SuperX Joins Forces with "One and Only" to Create a New Paradigm of Film Crossover Marketing
During the 2023 summer box office season, total revenue surpassed 17 billion yuan, marking the first time since 2020 to exceed 10 billion. Brave the World SuperX collaborated with the film "One and Only" and its brand ambassador Wang Yibo to launch a series of marketing campaigns that successfully leveraged online and offline traffic, setting a new benchmark for brand-film crossover marketing.
New DistributionChengdu Universiade Concludes Successfully, Blue Moon Demonstrates Chinese Brand Strength with Professional Cleanliness
On August 8, the 31st Summer Universiade concluded successfully in Chengdu, fulfilling its promise of a simple, safe, and splendid sports event. The Chinese delegation topped the medal table with 103 gold, 40 silver, and 35 bronze medals, a historic best. Blue Moon, as the official exclusive supplier, provided professional cleaning services and showcased Chinese brand excellence.
New DistributionFrom the Nationwide 'Little Apron' Initiative: Jinmailang's New Path to Public Welfare
Recently, Douyin has been flooded with videos of children wearing red aprons cooking noodles at home, making the 'Little Apron' a viral hit. These videos come from the 'Little Apron Plan' jointly launched by Xinhuanet and Lamian Fan, which gave children a meaningful 'homework' this summer. The initiative's public welfare value and food education significance have boosted Jinmailang's brand power.
New DistributionFirst Session of 'National Benchmark Distributor Study Tour' - Into Jiapin Yunshi, a Complete Success!
On July 21-22, the first session of the 'New Distribution National Benchmark Distributor Study Tour' concluded successfully at Jiapin Yunshi. Originally planned for 80 participants, the event expanded to 170 seats due to overwhelming demand. Attendees gained insights from New Distribution's sharing, Jiapin Yunshi's founders, and a warehouse tour, leaving with valuable knowledge.
New DistributionChina Resources C'estbon 'Accelerates', Dual-Driven by Products and Channels!
On July 20, China's well-known packaged drinking water company China Resources C'estbon released its latest report card, with its 2022 performance growing against the trend, attracting attention. Under the 'dual-engine' strategy, the company not only achieved a record high market share in packaged drinking water, but its beverage business with a stream of new products is also becoming a new growth point, with new faces such as chrysanthemum tea joining the '100-million-yuan single product club'.
New DistributionHeyin Network Founder Bei Nianjun Invited by CCTV 'Credit China' for Special Interview: Exploring Omnichannel New Retail
The interview explores the trends and opportunities in omnichannel new retail, and introduces Heyin Network's Omni dual-wheel drive strategy. From O2O operations to an omnichannel system, Heyin Network explains why it chooses to tackle challenges head-on.
New DistributionHow a Post-90s Second-Generation Distributor Achieved 200 Million in a 700,000-Population County in 6 Years
This article explores how a distributor in a county with a permanent population of 700,000 in Xuzhou achieved remarkable success, growing sales 100-fold in six years and opening six large supermarkets in just one year. It highlights the key strategies of team building, digitalization, and performance-based incentives, offering insights for traditional distributors seeking transformation.
New DistributionCo-creating a New Growth Anchor for Instant Retail | Meituan Flash Shopping x Kimberly-Clark x Happygo Digital Launch the Shining Stores Project
On July 12, 2023, Meituan Flash Shopping, Kimberly-Clark, and Happygo Digital successfully held the kickoff meeting for the Shining Stores project in Shanghai. Attendees included Ryan, Senior Client Business Director of Kimberly-Clark's Commercial and Category Strategy; Tim, Brand Lead at Meituan Flash Shopping; Timon, Brand Development Lead at Meituan Flash Shopping; Baopu, Chief Product Architect at Happygo Digital; and Daoxuan, Digital Business Strategy Director at Happygo Digital. Ryan delivered the opening remarks on behalf of Kimberly-Clark, stating that the Shining Stores project will become a milestone starting point, and that the company will explore operational efficiency improvements in instant retail with Meituan through multi-strategy departmental collaboration.
New DistributionSprite's '82 Vintage' Joke Becomes Reality: The Brand's Urgent Bid to Win Over Young Consumers
The '82 Sprite' meme, originating from a popular internet joke, has been turned into a real product by Sprite. This 'meme marketing' move is seen as a strategy to resonate with and leave a lasting impression on younger consumers, as the brand faces intensifying competition in China's carbonated beverage market.
New Distribution8 Areas Poised for Rebound Growth in H2 2023
2023 marks the year when the impact of the pandemic recedes and economic order gradually returns. In H1, China's macro economy showed clear recovery growth, characterized by a 'bottoming out and rebounding' trend. Looking ahead to H2, the Chinese economy is expected to continuously improve market expectations and move towards 'expansionary growth'. Through the consumer barometer of Focus Media's elevator screens, many industries have shown huge rebound potential. Among them, 8 areas are most likely to achieve contrarian breakthroughs and rebound growth in H2. The health and nourishment sector continues to rise, and pharmaceuticals and medical devices face enormous opportunities.
New DistributionAspartame Carcinogenic? Sugar-Free Drinks Unsafe? Two Companies Respond
Reuters reported on the 29th that, according to two insiders, aspartame, one of the world's most common artificial sweeteners, may be classified as "possibly carcinogenic to humans" by the International Agency for Research on Cancer (IARC) of the World Health Organization (WHO) next month. Currently, many food and beverage products labeled "sugar-free" on the market actually use sweeteners like aspartame. IARC classifies carcinogenic factors into five categories based on the likelihood of causing cancer: Group 1: carcinogenic to humans; Group 2A: probably carcinogenic to humans; Group 2B: possibly carcinogenic to humans; Group 3: not classifiable as to its carcinogenicity to humans; Group 4: probably not carcinogenic to humans. According to media reports, IARC will list aspartame as "Group 2B," meaning it is possibly carcinogenic to humans.
New DistributionDali Foods Plans Privatization and Delisting, Shares Surge Nearly 32% After Resumption
On the evening of June 27, Dali Foods, which had been suspended for nearly a week, announced its intention to initiate privatization and delisting, with trading resuming on June 28. As a result, Dali Foods' share price surged 31.98% at the open, closing at HK$3.50, up 28.67%. The major shareholder proposed the privatization.
New DistributionXunlong Energy Wins Innovation Brand Award: How Plant-Based Beverages Are Leading the Category Trend?
With the rise of health and green consumption trends, diversified consumption scenarios, and increasingly detailed consumer demands, more consumers are paying attention to product ingredient sources and efficacy, seeking products that can empower physical health. Therefore, ingredient innovation and developing health-enhancing products are becoming trends in the food and health industry. The launch of Xunlong Energy has opened new ideas for innovative development in the beverage market.
New DistributionWhy Craft Beer Costs More—and When the Premium Is Worth It
Craft beer usually carries higher production, cold-chain, distribution, and education costs than mass-market beer. Its value depends on whether consumers appreciate the flavor, variety, and culture those costs support.
New DistributionWhere Can Bestore Find Its Next Source of Growth?
Bestore built a national premium snack brand through stores, e-commerce, and marketing, but investor exits and weak operating economics exposed the difficulty of sustaining premium positioning in a fragmented, low-barrier category.
New DistributionLee Kum Kee's Advanced Journey in Digital Operations for Retail Small Stores
According to statistics, there are over 6 million retail small stores nationwide. These stores are numerous and widely distributed, serving as the main channel for consumers' daily shopping. Condiments, as an indispensable category in daily consumption, have huge sales potential in retail small stores. For condiment distributors, effectively covering retail small stores is key to tapping future business growth. However, traditional business models rely solely on manpower for store distribution coverage, which is highly inefficient. From the distributor's perspective, how can they efficiently cover retail small stores? The answer is digitalization. Transforming from traditional distributor operations to a modern digital operation model enables more efficient coverage of retail small stores.
New DistributionIs a Larger Distribution Quantity Always Better? How Should It Be Managed?
Some companies emphasize product distribution rate and market presence, believing that achieving 100% distribution is the key to retail success. Others focus only on key outlets and oppose high distribution rates, considering them uneconomical and costly. How should we view distribution rate correctly, and how should we handle several relationships in distribution operations? Properly manage the relationship between 'outlet quantity' and 'outlet quality'. Although distribution rate is very important, attention must also be paid to the balance between outlet quantity and quality. If distribution rate is blindly pursued excessively, it will increase sales costs, waste resources, and affect the concentrated investment in A and B class key outlets.
New DistributionNine Questions Every FMCG Distributor Must Answer
Strong distributors make explicit choices about specialization, profit, governance, people, inventory, channels, manufacturer support, receivables, and portfolio economics.
New Distribution「Dealer Membership Club」Officially Launched: Building a Business Evolution Community for Dealer Bosses!
Since April 2018, New Distribution has been visiting dealers across the country, both in person and online, covering various categories such as snacks, condiments, daily chemicals, beverages, frozen foods, beer, and dairy. The conversations have centered on business management, from how some dealers achieve sales of over 100 million yuan to how others maintain net profit margins of 8%-10%. The Dealer Membership Club is now officially launched to bring together dealer bosses with a strong willingness to learn and exchange ideas, creating a high-quality community for in-depth business discussions.
New DistributionJinyan'er Chen Qinghua: Telling the Story of Chinese Tremella and Redefining Its New Heights
Tremella is one of the important symbols of Chinese food therapy culture. Since its founding six years ago, Jinyan'er has been committed to 'doing one thing well: making tremella,' telling the story of Chinese tremella, benefiting more people with tremella food therapy, and redefining the new heights of Chinese tremella. In recent years, the health and nourishment track has remained highly popular, with younger consumers increasingly favoring convenient and ready-to-eat products.
New Distribution