According to statistics, there are over 6 million retail small stores nationwide. These stores are numerous and widely distributed, serving as the main channel for consumers' daily shopping. Condiments, as an indispensable category in daily consumption, have huge sales potential in retail small stores.

For condiment distributors, effectively covering retail small stores is key to tapping future business growth. However, traditional business models rely solely on manpower for store distribution coverage, which is highly inefficient.

From the distributor's perspective, how can they efficiently cover retail small stores?

The answer is: Digitalization. Transform from traditional distributor operations to a modern digital operation model, using higher efficiency to achieve effective coverage of retail small stores.

As one of the leading companies in the condiment industry, Lee Kum Kee, upon perceiving this change, immediately set out to empower its channel partners and enhance their digital operation capabilities.

Adhering to the corporate value of "Thinking of Others" (思利及人), and to help channel partners achieve better business growth, Lee Kum Kee organized an excellent distributor study tour in Chengdu on June 8, themed "Digital Operations for Retail Small Stores".

Empowerment: Helping Channel Partners with Digital Operations

During this study tour, Mr. Wang Qilu, National Sales General Manager of Lee Kum Kee, along with various company functional departments and channel partner "Rongcheng Yigou" (蓉城易购), engaged in in-depth discussions with Lee Kum Kee's outstanding distributors nationwide on the topic of "Digital Operations for Retail Small Stores".

In the sharing sessions, Lee Kum Kee's relevant functional departments highlighted three key empowerment points:

First, the market is constantly changing, and channels are rapidly evolving, but what remains unchanged is that channel capability is still the core competitiveness of distributors. Lee Kum Kee hopes to help distributor partners cover more outlets, grow their business larger, and increase profits through project support.

Second, by leveraging digital tools such as WeChat Work (企微), HuiXiaoShou (惠销售), and live streaming, we can expand management radius, improve reach efficiency, and activate store autonomy, thereby reducing burden and increasing efficiency for channel partners.

Third, identify new growth points in traditional retail, e-commerce platforms, and instant retail platforms, and empower channel partners to invest and cover more precisely. Encourage channel partners to expand business boundaries and seize more business opportunities.

In addition, Lee Kum Kee's functional departments also shared guidance and support for channel partners' digital operations, giving them a clearer understanding of Lee Kum Kee's empowerment and support for channel partners.

Besides the empowerment sharing from Lee Kum Kee's functional departments, Lee Kum Kee's channel partner "Rongcheng Yigou" also shared their experience.

As a benchmark in digital operations, Mr. Qin, founder of Rongcheng Yigou, mentioned that transforming from traditional distributor operations to a modern digital operation model was the key decision for Rongcheng Yigou's exponential growth.

Using Rongcheng Yigou as a case study, he explained in detail how Rongcheng Yigou utilizes digital operations to manage over 10,000 SKUs, efficiently cover more retail small stores, and achieve a 14-day product turnover.

Mr. Qin also stated that they will continue to cooperate deeply with Lee Kum Kee in the future, sharing data, efficiently conducting terminal distribution and sales promotion, and achieving win-win growth.

The impressive sharing by "Rongcheng Yigou" deeply impressed Lee Kum Kee's channel partners and further strengthened their strong willingness to accelerate digital operations.

At the same time, during this study tour, Mr. Wang Qilu, National Sales General Manager of Lee Kum Kee, also attended the event and delivered an important speech.

Mr. Wang Qilu mentioned that in the current consumer market, consumer demands are changing rapidly, especially under the changes of new channels, new models, and new scenarios. To achieve sustained growth, it is necessary to find new sales models.

In this process, the definite trend of digital operations must be seized. The times are changing rapidly, but as long as we persist in digitalization, we can keep up with industry trends and seize the dividends of the era.

Mr. Wang Qilu stated that Lee Kum Kee is willing to help channel partners cover more terminals, achieve efficient operations through digitalization, and help distributors develop their business rapidly.

The in-depth exchange between National Sales General Manager Mr. Wang Qilu and channel partners showed channel partners the importance Lee Kum Kee places on them, greatly enhancing their enthusiasm for participation and their passion for learning.

"Thinking of Others"

Win-win with Channel Partners!

This study tour is a way for Lee Kum Kee to practice "Thinking of Others", a concrete action guided by the strategy of "consumer-centric, digitalization as the engine", and an attempt to empower channel partners and help them develop their business efficiently.

Judging from the enthusiasm of the channel partners at the event and the feedback after the activity, Lee Kum Kee's "Digital Operations for Retail Small Stores" study tour was a very successful event.

The attending Lee Kum Kee channel partners expressed that they gained a lot from this study tour, were impressed by the efficiency of digital operations, and deepened their understanding of digital operations.

At the same time, they were also determined to cooperate closely with Lee Kum Kee on the path of digitalization, take practical actions, align with trends, and seize the good opportunity for "overtaking on the curve" that the era offers to distributors under traditional operation models.

As a condiment industry company, Lee Kum Kee keeps up with the trend of "digitalization" and acts quickly, organizing study tours for channel partners and deeply empowering them, already leading the industry.

According to the person in charge of Lee Kum Kee's project, more empowerment activities will be organized in the future to help channel partners achieve long-term business development and realize a "win-win" for both parties.

We believe that Lee Kum Kee, adhering to its core corporate value of "Thinking of Others" and its original intention of win-win cooperation with channel partners, will surely achieve greater business development!