Dear friends, since April 2018, New Distribution has been visiting dealers across the country, some in person and some via online calls. We have engaged with dealer bosses from various categories including snacks, condiments, daily chemicals, beverages, frozen foods, beer, and dairy. These range from ultra-large dealers with annual sales of 2-3 billion yuan to young dealers born in the 1990s with annual sales of around 10 million yuan, who are in the early stages of entrepreneurship. Regardless of business scale or the number of brands handled, our discussions with dealer bosses have mainly revolved around company business management. For example: "Most dealers have annual sales of 20-30 million yuan; why can you exceed 100 million?" "Other dealers' salespeople are paid basic salary plus commission; why do you offer zero base salary?" "Most dealers have net profit margins of 3%-5%; why can you achieve 8%-10%?" "How did you manage to open six community chain supermarkets in just one and a half years?" ... "What gives you the edge to build your business?" We roughly estimate that over the past five years, we have visited and exchanged ideas with at least 500 dealer bosses. Typically, after our discussions, we summarize and publish articles to share with more dealers how other outstanding dealers have grown their businesses. Because these cases have been widely circulated, we have added many new dealer friends on WeChat. More than once, dealer friends have emphasized to us: "The trading industry has rarely been studied or noticed before. Even when it has been studied, it was often from the perspective of brand manufacturers, which is not objective or in-depth. Your research, through real dealer cases, has provided us with many insights." It is precisely because of this feedback that we have continued to root ourselves in this field, persistently reporting and researching dealers. However, we feel that articles alone are not enough, as they are one-way communication—you can read but not ask questions. If you want to meet an outstanding dealer boss for deeper discussion, you may not find the right contact. Even if you do connect, the lack of familiarity prevents open communication. Additionally, with industry changes and business challenges, dealer bosses increasingly feel the necessity and value of going out, observing external practices, and engaging with peers. Previously, I introduced a dealer to another friend to discuss how to design compensation for frontline salespeople and how to pay wages. Although it was a simple topic, after the discussion, the dealer friend was deeply inspired and enlightened, realizing that "many times, the problems that puzzle us dealer bosses, which we have struggled with for a long time without finding a solution, are actually basic skills for some other dealers." This is the practical value of exchanges between dealers. For all these reasons, I believe it is necessary to establish a club exclusively for dealer bosses. Bring together dealer bosses with a strong willingness to learn and exchange, allowing them to interact anytime online and also visit outstanding dealers offline, forming a deep, high-quality business exchange circle for dealer bosses. Topics will cover new external business opportunities such as Douyin e-commerce, community group stores, and Meituan flash warehouses, as well as methods for internal business growth and cost reduction, such as compensation management, partnership systems, accounts receivable management, and new product promotion. In this club, we will brainstorm and exchange ideas, which is the original intention of the Dealer Membership Club. Now, let me formally introduce our Dealer Membership Club. What is the Dealer Membership Club? In one sentence, it is a high-quality community circle focused on business discussions among dealer bosses. We hope to gather 500 experienced dealer bosses to create a community for the business evolution of dealer bosses.
- Discuss the latest business opportunities and dividends
- Learn about the most comprehensive business growth cases
- Find the most effective ways to reduce operating costs Through experience sharing, thematic seminars, and study tours, we aim to help dealer bosses quickly understand external changes and learn from excellent peers' business experiences. Specifically, we will do the following four things: 1. Boss Business Sharing Sessions 1-2 sessions per month, about 20 per year, featuring practical case sharing from dealer bosses. Topics range from seizing business opportunities like community supermarkets, flash warehouses, and B2B supply chains, to building high-performance business organization models. We provide members with the latest, most comprehensive, and exclusive practical case studies. 2. Thematic Closed-Door Seminars On average one every two months, about 6 per year, for dealer bosses. Topics include category expansion, how to quickly grow from 50 million to over 100 million in sales, and how to implement partnership systems, creating a platform for outstanding dealer bosses to exchange ideas. 3. Field Study Tours We will organize study tours at irregular intervals, taking members to visit outstanding dealers in person. Visit their warehouses, offices, retail stores, and other frontline operations to experience and learn on-site, engage in face-to-face exchanges, and inspire your own business thinking. 4. Boss Business Insider Handbook Every quarter, we will produce an exclusive industry insider handbook for dealer bosses, including business management cases, internal organizational management methods, industry trend interpretations, and related thematic insights. We hope it becomes a "bedside" read for dealer bosses, providing reference for their business operations. Of course, in addition to these core four activities, we will also provide other services around New Distribution, such as conference guest tickets and brand & platform matchmaking. First Batch of Dealer Members The Dealer Membership Club guarantees high quality and high standards, with nearly 30 outstanding dealer friends already joining. With practical wisdom and joint progress, we will create an exclusive, in-depth, high-quality business exchange circle for dealer bosses. About Pricing For the full year, including 30 dealer boss sharing sessions, closed-door seminars, quarterly insider handbooks, irregular study tours, 2 New Distribution conference tickets, and 5 brand & platform cooperation matchmaking opportunities, the annual fee is 2998 yuan/year. Currently in pre-sale, limited spots, at 999 yuan/year. To ensure the purity and exclusivity of the Dealer Membership Club, only dealer bosses are eligible; other roles are not open at this time. This is the first official recruitment, and we sincerely invite you to join.