Recently, Hao Huan Luo's 'hardcore marketing' went viral across the internet, attracting attention from the entire branding industry and earning praise from netizens. On August 10, the Ceres-1 (Yaoqi) Hao Huan Luo carrier rocket was successfully launched from the Jiuquan Satellite Launch Center (mission code: LUCKY 7), precisely placing seven satellites into their predetermined orbits. The launch was exclusively sponsored by Hao Huan Luo, the leading brand of Liuzhou luosifen. This 'out of this world' marketing campaign not only made the Liuzhou luosifen brand Hao Huan Luo 'reach space' but also spread its joyful brand genes to the entire universe, letting the world fall in love with the taste of Liuzhou. Promoting Liuzhou Cuisine Making Luosifen 'Reach the Universe' On August 10, the Ceres-1 (Yaoqi) Hao Huan Luo rocket, carrying people's desire for exploration on a new journey and deep respect for the spirit of aerospace, soared into the sky and headed for the vast cosmos. The successful launch of 'one rocket with seven satellites' attracted nationwide attention, making the sponsoring brand Hao Huan Luo the focus of public interest and sparking heated discussions among netizens on topics such as 'Chinese cuisine heading out of Earth' and 'the joy of eating luosifen transmitted to space'. On August 11, the topic '#Hao Huan Luo Rocket Launch Successful#' climbed to the top of trending lists, completely igniting the internet. Many netizens participated in forwarding and discussions, feeling proud of China's aerospace achievements and a sense of pride in national brands. The trending topic quickly surpassed 100 million reads, with numerous netizens spontaneously leaving likes and comments on Weibo, and other brands also came to leave congratulatory messages. In addition to the online buzz, the content of the successful Hao Huan Luo launch also dominated offline Focus Media elevator screens. The creative out-of-frame poster design stood out among advertisements, attracting the curiosity of passersby and successfully igniting the mainstream offline market and trendsetter audiences. For a time, the news of the rocket launch swept across online and offline platforms, making a name for itself on Earth and in space. Not only did the Hao Huan Luo brand gain 'soaring popularity', but it also brought luosifen, a traditional Liuzhou delicacy, to a broader stage, successfully boosting the reputation of Liuzhou cuisine and the luosifen category. It can be said that this aerospace marketing campaign by Hao Huan Luo was not only a confident display of Chinese cuisine but also a bold attempt to promote the brand and drive the development of the luosifen category. Paying Tribute to the Aerospace Spirit Strengthening Brand Endorsement Of course, besides promoting Chinese cuisine, another significant meaning of this brand campaign is the support of a national brand for the country's aerospace industry and its tribute to the aerospace spirit. In fact, as early as May 26, Hao Huan Luo officially announced its partnership as a brand partner of Aerospace Wanyuan and a sponsor of the Ceres-1 rocket test team. Since then, Hao Huan Luo has launched a series of brand activities, such as: visiting the aerospace base, setting up a 'space late-night canteen' to deliver delicious luosifen to the hardworking aerospace personnel; releasing a fun aerospace-themed TVC that dramatically combines aerospace and luosifen cuisine in promotional content, and more. Additionally, Hao Huan Luo set up a 'Space Luosifen Station' in its Tmall flagship store's live-streaming room, where aerospace staff made surprise appearances to interact, allowing users to more directly experience the charm of China's aerospace industry. Whether it's sponsoring the rocket or these deep and warm brand activities, they all reflect Hao Huan Luo's care for aerospace personnel and support for the aerospace industry. At the same time, they also provide a strong endorsement for the Hao Huan Luo brand. From the intensity of the campaign's spread to the depth of the brand activities, the success of Hao Huan Luo's aerospace collaboration stems from the high spiritual alignment and close cooperation between the two parties. As an industry carrying the nation's aspirations, aerospace continuously explores the unknown universe, always questioning the sky with strength, overcoming difficulties with determination, treating the stars and seas as its journey, never stopping at current achievements, and heading toward the unknown. As a national brand from Liuzhou, Hao Huan Luo stays true to its original aspiration, inheriting 23 years of craftsmanship, aligning with aerospace quality through genuine ingredients and excellent quality, interpreting the brand philosophy of 'focusing on making every bowl of noodles with conscience', continuously innovating products, and offering more diverse choices and more interesting experiences. From 2018 to 2022, Hao Huan Luo set the record for 'the world's No.1 in luosifen sales for 5 consecutive years', selling to over 40 countries worldwide and becoming a beloved Chinese cuisine globally. In 2023, four Hao Huan Luo products (Classic Original Luosifen, Extra Spicy and Extra Smelly Luosifen, Tomato Beef Brisket Luosifen, and Dry Mixed Luosifen) won the International Taste Award, known as the 'Oscar of the food industry', representing recognition from international professional judges for Hao Huan Luo's products. It is precisely with the brand philosophy of adhering to craftsmanship and continuous innovation, as well as the relentless pursuit of aerospace-quality standards and paying tribute to the aerospace spirit, that Hao Huan Luo has achieved such high accomplishments and continues to lead the development of the luosifen industry. It is believed that in the future, Hao Huan Luo will continue to bring more excellent products and creative marketing content, spreading the unique charm of Liuzhou luosifen to the world and even 'the entire universe'.