With the rise of health and green consumption trends, diversified consumption scenarios, and increasingly detailed consumer demands, more and more consumers are paying attention to product ingredient sources and efficacy, seeking products that can empower physical health. Therefore, ingredient innovation and developing health-enhancing products are becoming trends in the food and health industry. The launch of Xunlong Energy has opened new ideas for innovative development in the beverage market. Guided by Original Aspirations Innovation Forges Product Strength Mushrooms, due to their industrial advantages of "five non-contentions" and nutritional advantages of low fat and low calories, have received strong policy support from the state in recent years and are gradually emerging in the field of food and health. On one hand, China has abundant fungal resources, and mushrooms have become the fifth largest category of agricultural products after grains, oils, fruits, and vegetables. On the other hand, the mushroom industry has become a wealth-generating industry for poverty alleviation in many regions, playing a significant role in the economic development of agriculture and rural areas. Linglong Group, a large high-tech enterprise originating from Shandong, has long held an original aspiration for agricultural development. The advantages of the mushroom industry have shown Linglong Group the dawn of agricultural development. In 2022, Linglong Group fully tapped market demand and responded to rural revitalization. Based on its talent allocation, financial strength, and natural location advantages, it established Xixun Biotechnology Co., Ltd. and set up the Xixun Research Institute, officially entering the mushroom industry. Relying on the research achievements and scientific practices of the Xixun Biotechnology research team in the mushroom field over the years, Xixun Biotechnology launched its first plant-based beverage with mushrooms as the core and rich in multiple bioactive components—Xunlong Energy. The launch of this product provides a new energy solution for empowering health and vitality. Good products will eventually be seen. On June 27, Xunlong Energy appeared at the 2023 China Food Industry Innovation and Growth Conference and won the "2023 China Food Industry Annual Innovation Brand Award." Behind the innovation is the enterprise's unremitting persistence and repeated polishing. On that day, Xunlong Energy attracted the attention of many industry insiders, causing a stir in the beverage field and the health industry. Special Replenishment Good Raw Materials Create Product Energy Facing the health needs of modern consumers, how can the functional effects of edible mushrooms be maximized in daily beverages? The Xixun Research Institute, combining years of research achievements and scientific practices in edible mushrooms and medicinal and edible herbs, began repeated formula experiments. Finally, it was determined to use rare mushrooms such as Grifola frondosa, Bai Shen mushroom, Cordyceps militaris, and Huang San mushroom, as well as medicinal and edible herbs such as Polygonatum, ginseng, and jujube as raw materials. Through low-temperature extraction technology, 8+X natural plant-based active substances are extracted, effectively maintaining the activity of nutrients. Small mushrooms release great energy. The active ingredients in Xunlong Energy have outstanding functional advantages. Traditional Chinese medicine classics and modern medical research have proven that mushrooms such as Grifola frondosa, Bai Shen mushroom, Cordyceps militaris, and Huang San mushroom are rich in active polysaccharides, vitamins, dietary fiber, and trace elements, with anti-fatigue and other effects; medicinal and edible herbs such as Polygonatum, ginseng, and jujube have effects of tonifying qi and nourishing. The combination of rare mushrooms and medicinal and edible herbs complements each other, providing nutrition and energy. Xixun Biotechnology stated that Xunlong Energy is the starting point of Xixun Biotechnology's exploration in the health industry. In the future, it will continue to respond to market demands, uphold integrity and innovation, and develop more and better nutritional products around mushrooms. Meticulous R&D Igniting a Powerful Engine for Innovation Innovation is an important driving force for the development of the food industry. Xixun Biotechnology always adheres to high R&D investment and puts innovation and R&D first. At its inception, Xixun Biotechnology invited experts and scholars with decades of research experience in the mushroom field. With technical support from scientific research institutions such as Shandong First Medical University, Qilu University of Technology, Shandong Agricultural University, Jilin Agricultural University, and Ludong University, it invested 30 million yuan to establish the Xixun Research Institute, basing its development on technological and R&D strength in the mushroom industry. In addition, Xixun Biotechnology has planned product R&D paths for mushroom functional foods (supplies), mushroom health products, mushroom medicines, and mushroom clinical nutritional foods (foods for special medical purposes). It plans to build a "cultivation-research-production-sales" three-dimensional mushroom industry chain integrating mushroom cultivation, R&D, deep processing, and terminal sales. In the future, it will rely on the group's "7+5" global industrial layout to continuously expand domestic and international distribution networks. New Era, New Benchmark. Xixun Biotechnology firmly believes that the power of mushrooms is not limited to this, and the mushroom industry can also shine more brightly. Xixun Biotechnology stated that in the future, it will continue to respond to the national strategies of Healthy China and rural revitalization, adhere to the simultaneous development of "scientific research, culture, and industry," always regard social responsibility as the foundation and mission of enterprise growth and development, fully release the energy of mushrooms, and be a deep cultivator of the mushroom industry.