Recently, Douyin has been flooded with videos of children wearing red aprons cooking noodles at home, making the 'Little Apron' a viral hit. Parents and children share the joy of making food, making it a particularly meaningful activity this summer. We found that these videos all come from the 'Little Apron Plan' jointly launched by Xinhuanet and Lamian Fan. Lamian Fan customized a very meaningful 'homework' for children this summer, and the public welfare value and food education significance behind this activity have empowered the growth of Jinmailang's brand power.
Lamian Fan and Xinhuanet jointly launched the 'Little Apron Plan'. Corporate public welfare is common, but how is truly warm public welfare done? Recently, we saw Lamian Fan's Little Apron recruitment activity enter the workplace of white-collar elites. In the Century Fortune Center office building in Beijing, many working professionals received special gift boxes from Lamian Fan's 'Little Apron' Plan. In particular, the cute 'Fan Miaomiao' printed aprons in the gift boxes attracted the interest and praise of many working parents. They praised the activity, saying, 'This is really a great activity' and 'Encouraging children to work with their hands by putting on aprons is very meaningful.'
Lamian Fan's 'Little Apron Plan' recruitment event enters Century Fortune Center. Young pianist Gina Alice is also the brand ambassador for this Xinhuanet X Lamian Fan Little Apron Plan, aiming to encourage children to put on aprons, step from the classroom into the kitchen, experience cooking firsthand, understand and perceive the charm and value of food education through simple labor education, and gain growth strength in the process of labor. Compared to preaching-style public welfare, Jinmailang chooses to physically enter families one by one, planting the dietary concept of '0-fried healthy noodles' into the minds of families, and opening up a new path of public welfare through food education genes.
Little Apron Empowers Big Growth Labor education is an indispensable part of cultivating teenagers' sound personality and good quality, and it is a major proposition that requires the joint practice of the whole society. Jinmailang chose to start from a 'small cut-in' like a little apron, letting children put on aprons and cook a bowl of noodles for their families, seizing the labor 'food' practice opportunities in daily life.
At the offline event site of the 'Little Apron Plan', during the activity, those who register through Lamian Fan's official channels will receive a customized apron gift box from Lamian Fan. After receiving the gift box, children can upload short videos of 'wearing aprons and participating in noodle-making' to participate in the #Little Apron Plan Season 3 Douyin challenge. They not only have the opportunity to win rewards from Xinhuanet but also may receive additional rewards from Lamian Fan. Many families participated in this activity, including some celebrities. Guan Ling, the actress who played Jia Yuanyuan in 'I Love My Family', also participated in this food education activity.
Actress Guan Ling participates in the 'Little Apron Plan'. Labor sharpens the will, practice helps growth. Truly valuable education is like spring breeze and rain, nurturing people silently. A little apron, a bowl of noodles, no need for a thousand words. When children make a steaming bowl of noodles for their families, they can understand the true value of life's beauty created by labor.
A Steadfast Force for Food Education Food education is a relatively new educational concept in recent years and is an important part of labor education. It is more developed in countries such as Japan and the UK, with Japan being a well-known example to the public. With the improvement of living standards and the enhancement of national literacy, this concept has begun to spread and grow in China. More and more social forces, including the government, schools, enterprises, and media, have begun to realize: Food education is an indispensable lesson in children's growth and an important lesson related to the future prosperity of the country. For Jinmailang, one of China's convenient food giants, promoting the development and popularization of healthy food education has long been an unshirkable social responsibility and a brand strategy to persist in for the long term.
Lamian Fan 0-fried, fresh taste. Jinmailang's awakening of this sense of responsibility for food education may have begun more than 20 years ago when it started researching '0-fried' technology. From the first generation of 0-fried products in 1999 to the fifth generation of 0-fried series products, Lamian Fan, drawing technical inspiration from the wisdom of Chinese people who have 'steamed buns and boiled noodles' since ancient times, developed the innovative 'steaming and boiling process'. Jinmailang has been committed to creating a '0-fried healthy noodle' that 'children can eat and mothers can rest assured' through disruptive technological innovation.
Jinmailang Chairman Fan Xianguo delivered a speech at the launch ceremony of the third season of the Xinhuanet Little Apron Plan. He said: 'Let children across China and even the world eat 0-fried healthy noodles. This is my original intention and the goal our company has been striving for.' There are no fancy words, nor does he emphasize the difficulties of more than 20 years of technological research and development. This is a dream that sounds great yet simple, but it is very much in line with Jinmailang's low-key and pragmatic style.
For the Next Generation of the Motherland 'An enterprise is like a tree. It should bear fruit for the people, provide shade for passersby, and preserve water and soil for society. It must continuously root downward and grow upward.' Chairman Fan Xianguo has always insisted that enterprises should have a sense of social responsibility. As a national enterprise, Jinmailang is creating a better growth environment for China's next generation through its own practical efforts. This is a systematic project and a persistent effort. With more than 20 years of research and development, through pragmatic innovation in products and technology, it has created the high-end strategic product—'0-fried healthy noodles' Lamian Fan—to support the healthy diet of the next generation, making instant ramen both convenient and delicious. From the promotion of the concept to the development of the product, it is precisely the decades of dedication and effort that have earned the recognition of tens of thousands of mothers today. From putting aprons on children to bringing healthy noodle food education classes into schools, Jinmailang continues to promote the creative implementation of children's labor 'food' practice, permeating the concept of healthy food education into the daily life and learning of the next generation. Industry to serve the country, benefit society. Public welfare is a lesson that every enterprise with the country and nation in mind must learn well. Jinmailang supports the healthy growth of the next generation with solid actions and innovative products, and is steadfast on the path of promoting China's food education development and a healthy China. From office buildings to supermarkets, from sports arenas to school classrooms, Jinmailang's little aprons are quietly but powerfully penetrating children's holiday lives. The #Little Apron Plan Season 3 Douyin challenge has been officially launched, and many children have already begun to show off their aprons. We look forward to more Chinese children joining this wonderful labor 'food' practice and experiencing more of the beauty of labor and the joy of growth. At the same time, we hope Jinmailang's public welfare innovation practice can provide more warm support for the healthy growth of China's next generation.