NEW DISTRIBUTION RESEARCH TOPIC
How can brands grow beyond price competition?
Evidence and cases on product strategy, category innovation, marketing, and channel coordination in China’s consumer market.
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4701 articles · Page 144 of 196
My First Half of Life (100 Quotes from the Marketing Industry)
This article presents a collection of 50 quotes from the marketing industry, offering insights on workplace survival, career development, and marketing strategies. The quotes cover topics such as leadership, teamwork, personal growth, and the realities of the corporate world.
朱朝阳Are Those Bad Companies Bad at Products or Marketing?
This article debates whether failing companies are primarily due to poor products or poor marketing, arguing that marketing is the decisive factor. It contends that bad marketing stifles good products and that marketing breakthroughs are key to turning companies around.
刘春雄New Products & News: "Milaotou", "Bright", "Qifeng", "Suka" Launch New Products...; Suning and Shengmu Join Forces; Wine Imports Slow; New Rules to Combat Food Rumors...
This issue covers new product launches including the return of Kadina Pea Crisps after 10 years, Milaotou's six new products, Celsius energy drink entering China with Li Ka-shing's investment, Suka Coffee's seven new products, and Bright Dairy's new lactic acid bacteria drink. Industry news includes Yanjing Beer's mid-to-high-end growth, Suning's strategic partnership with Shengmu for an exclusive dairy farm, a slowdown in China's wine imports, and new government regulations to combat food rumors.
New DistributionOver 30% of FMCG Companies Will Go Bankrupt in the Next 5 Years!
After more than 30 years of rapid growth, China's economy has entered a period of stable growth, leading to oversupply and severe overcapacity in almost all FMCG categories. Many star companies, including multinational giants like P&G, Hershey, and Nestle, as well as domestic leaders like Wahaha, Coca-Cola, Pepsi, and Master Kong, have seen sales decline. Under such circumstances, it is inevitable that at least 30% of FMCG companies will go bankrupt in the next five years.
王冠群Ten Small Trends in the Communication Industry That Will Change the Future in 2017
CTR Media Research believes that the current media ecosystem is basically a three-way standoff: traditional media represented by CCTV has the advantages of high coverage and high credibility, Internet media represented by BAT has the attributes of high connectivity and strong interaction, and new life-scene media represented by Focus Media has the quality of high reach and high matching. Small Trend 1: New media grows against the trend. CTR data shows that in 2016, China's traditional media market declined by 6% year-on-year, and only new media grew against the trend. Driven by mobile Internet, Internet advertising grew by 18.5%, and life-scene media continued the growth of 2015, with elevator TV advertising increasing by 22.4%, elevator poster advertising by 24.1%, and cinema video advertising by 44.8%.
New DistributionWho Says Lee Kum Kee Only Sells Condiments? Wahaha Only Sells Drinks? — The Cross-Industry Revolutions of FMCG Giants
Cross-industry expansion is nothing new, but few companies succeed at it. For established firms, it requires immense strength and courage to face fierce competition in their own sector while also carving out a place in another. In the FMCG field, several major players have dabbled in cross-industry ventures with great enthusiasm. Despite the unknowns and challenges, these pioneers have provided valuable lessons through their attempts.
冯瑶The "Dog Food Economy" Is Red Hot, and New Third Board Pet Companies Are Rushing to IPO One After Another!
On July 28, Zhongchong Pet Foods, a pet food company, received IPO approval from the CSRC and is expected to list soon, following the successful A-share listing of Peidi Pet Foods, dubbed the "first dog food stock." Peidi is also the fifth New Third Board company to successfully transfer to the main board in 2017, with Tianyuan Pet and Yiyi Co. also planning IPOs. Behind this wave is the booming pet economy.
吴志Tianwo Enters Soy Milk Market; Holiland's NFC Juice Sales Promising; 'Small Size' Becomes Baking Industry's Killer Move; Cooking Oil Found with Carcinogens; 7-11 Upgrades with New Store Format...
Tianwo launches 'Youyou' soy milk drink; Holiland introduces NFC juice with promising sales; Mondelēz unveils healthy snack brand Véa; Hong Kong consumer council finds contaminants in cooking oils; 7-11 opens new-generation store in Tokyo.
New DistributionAB InBev and Carlsberg's China Strategy: How They Captured Half of China's Beer Market in 20 Years
When expanding aggressively in the Chinese market, AB InBev's tactics have a somewhat 'cunning hero' quality. To build a new factory in a region, it negotiates with four or five cities, signs framework agreements, and then waits for these cities to bid against each other, with the most favorable policies winning. Before the final announcement, no one knows what AB InBev is up to. When AB InBev planned to enter Hebei, it negotiated with Shijiazhuang, Zhangjiakou, Langfang, and Baoding simultaneously, ultimately choosing Qingyuan in Baoding. The same pattern was used in Hunan, Jiangxi, Yunnan, and other regions.
杨伟A Soda Story for a Scorching Summer...
This article traces the history of soda from its origins as a medicinal tonic in 19th-century pharmacies to its golden age as a cultural phenomenon, and finally to its modern evolution amid health concerns. It highlights key innovations, the role of pharmacists, and the enduring appeal of fizzy drinks.
lulu20 Years of Functional Drinks in China! A Look at the Major Brands—Which One Is Your Favorite?
Facing a seemingly saturated energy drink market, brands and distributors are gearing up for a major battle. Since the 1980s, when Jianlibao founder Li Jingwei pioneered special-purpose beverages in China, the market has evolved through the rise of Red Bull, the emergence of domestic challengers like Dongshen and Lehu, and the entry of international players like Monster. With the market projected to reach 163.5 billion yuan by 2020, both old and new brands are vying for a share.
New DistributionFrom Hema Fresh to Global Internet Sensation: Communication Marketing in the Internet Era
If asked which retail enterprise is currently the hottest, it is undoubtedly Hema Fresh. With only a dozen stores, this new retail innovator has become a global sensation within just one and a half years since its first store opened in early 2016, attracting attention from media and retail peers in Japan, the US, and beyond. Its popularity extends beyond retail to government, media, institutions, and manufacturers, with the Xi'an Party Secretary inviting Hema to establish a presence in the city.
鲍跃忠Decoding Suishougou: How a Seasoned Veteran Teams Up with Small Shops to Win Over Brand Owners
The author visited Suishougou's national trading center in Luohe and had an in-depth discussion with its chairman, Zhao Jimin, about current B2B models in China. Initially skeptical about the matchmaking model for FMCG, the author came to realize its viability after understanding Suishougou's approach, which focuses on helping small shops sell exclusive products to increase margins, supported by financial credit and risk guarantees.
赵波Pepsi and Coca-Cola Transformation Strategies: Who Will Dominate the Global Beverage Market?
As carbonated soft drinks decline, Coca-Cola and Pepsi are diversifying into healthier categories. This article compares their strategies in areas like coconut water, bottled water, energy drinks, and ready-to-drink coffee, highlighting their moves to capture future growth.
姜珊Moutai, Wuliangye, Luzhou Laojiao, Fenjiu and Other Brand Liquor Enterprises from Most of China Came! Uncovering Why the 2017 China High-end Liquor Exhibition Is So Popular
Click the image or scan the QR code to register for free to visit the China High-end Liquor Exhibition. Confirmed registered liquor merchants can enjoy free four-star or boutique hotel accommodation for one person per household on the 7th and 8th, and have the chance to attend the Moutai Night banquet to taste Moutai. The article reveals why the exhibition attracts top liquor brands and industry experts.
酒业家Taking Command in Crisis: A Veteran Turned Pork Factory Director, Slaughtering 50 Million Pigs a Year, Earning the Title 'Butcher'
Adults often 'scare' their children by saying that if they don't study hard, they'll end up feeding pigs at home, implying that working with pigs is shameful. However, there is one person who loves pigs and has spent his entire life working with them. From pigs to pork to factories to meat products, what comes to mind? Yes, ham sausages. This article is about Wan Long, the founder of Shuanghui, who bears the title 'Butcher'.
石榴姐【今日快讯】伊利每益添推金装小瓶新品;旺旺推40余新品;卖了35亿的金丝猴或以3~4亿回购；沃尔玛要用人脸识别改善服务...
FMCG news: Yili's Each Yitian launches new gold small bottle; Want Want launches over 40 new products; Golden Monkey, sold for 3.5 billion, may be bought back for 300-400 million; Walmart to use facial recognition to improve service.
New DistributionSecondary Distributors: A Brand's Pain?
In provincial capitals and above, secondary distributors once greatly increased product coverage but are now a pain point for almost all brands. The article categorizes provincial capital models, discusses price chaos under squeeze competition, and suggests that internet platforms may solve the secondary distributor problem.
刘春雄Amazing! A 270-Degree 'Super Big Screen' Makes Ads Better Than Movies
As one of the most popular art forms today, movies have a broad audience base and are one of the main entertainment and leisure lifestyles for the post-80s, post-90s, and post-00s generations. Cinema viewing is essentially a high-level experiential consumption, so the film industry has long been making efforts to continuously improve people's viewing experience. As technology advances and iterates rapidly, besides artistic excellence, various scientific and technological means bring audiences cool and stunning audio-visual experiences.
New DistributionDeclining Giants and Rising New Products: Who Is Capturing the Market Against the Trend?
In recent years, you may have noticed that companies with major brands like Nestlé, Coca-Cola, Master Kong, and Wahaha are losing ground, increasingly challenged by small brands that emerge suddenly, and their ability to suppress these challengers is weakening. Marketing budgets used to be paramount, but now relying on budget to dominate is harder. Even in personal growth, more young people are rising rapidly.
包思成The 'Red Bull' Trademark Dispute You See Is Just the Tip of the Iceberg
Thai-Chinese businessman Yan Bin, if starting from his Beijing Huabin International Building, could reach the Thai Embassy in Beijing in about 2 kilometers. The Xu family, also from Thailand, pioneered the energy drink 'Red Bull'. Through Yan Bin, Red Bull has been selling well in China for over 20 years. Due to trademark licensing disputes, the intertwined interests, constraints, and symbiosis between Xu Xiongxiong from the Xu family and Yan Bin, known as the 'Father of Chinese Red Bull', are now in the spotlight.
吴林静 赵天宇Feng Jie, Founder & CEO of Yidinghuo: The Path of Omnichannel Transformation for Brand Owners in the New Retail Era
On July 15, Feng Jie, founder & CEO of Yidinghuo, the leading mobile ordering platform in China, was invited to speak at the 2nd China 'Internet + FMCG' Summit Forum. As the only SaaS mobile ordering enterprise representative, he elaborated on the omnichannel transformation for brand owners in the new retail era, emphasizing that the essence of changes in marketing, retail, consumer interaction, and supply chain collaboration lies in new channel models.
New DistributionNongfu Spring Invests Heavily in Gannan Navel Orange Industrial Park; Nestle Two Formulas on CFDA Blacklist; Yili and JD Sign Strategic Cooperation; JD's First Unmanned Convenience Store Appears in Zhijiang...
FMCG News: 1. Nestle in trouble! Two special formula milk powders were put on the CFDA blacklist. The CFDA announced the list of unqualified foods for special medical purposes. According to the announcement (No. 111 of 2017), 157 samples passed, 3 failed. Nestle's two special medical purpose infant formulas were on the list...
New DistributionBrands Are Being Diluted
Brands seem to have lost their strong appeal, new brands no longer require long-term heavy investment, and brand premium power appears weakened. This is described as 'brand dilution' by teacher Fang Gang, prompting a re-examination of the social environment for brands.
刘春雄