Click the image or long-press the QR code to register for free to visit the China High-end Liquor Exhibition. From now on, confirmed registered liquor merchants can enjoy free four-star or boutique hotel accommodation for one person per household on the 7th and 8th, and have the chance to attend the Moutai Night banquet to taste Moutai.

Text | Liquor Industry Home Team

Moutai, Wuliangye, Luzhou Laojiao, Fenjiu, Xifeng Liquor, Gujing Gongjiu and other eight famous liquors, more than ten listed liquor enterprises appeared together; Chang Jianwei, Wang Chonglin, Li Xiaogang, Yang Guang and other high-end liquor enterprise executives and industry experts endorsed the event; Jinshiyuan, Weilong, Wine Easy Mansion and other manufacturers and distributors exchanged ideas, and new product launches were preferred... The 2017 China High-end Liquor Exhibition has already become a dazzling new star in the industry.

In its rapid growth process, there are praises and also doubts: Why do brand liquor enterprises from most of China favor the China High-end Liquor Exhibition? Why do half of the liquor industry bigwigs compete to endorse it? Next, we will take you into their "inner world"!

Moutai, Wuliangye, Luzhou Laojiao, Fenjiu, Gujing exhibitors say: Because it is "direct and efficient"

Benefiting from consumption upgrading, the white liquor industry has recovered significantly since 2017, but due to the rotation of consumption bases, manufacturers and channel merchants urgently need to build more direct and effective communication channels.

As an industry institution positioned to deeply serve liquor manufacturers and distributors, Liquor Industry Home has not only formed a good reputation among domestic brand liquor enterprises, but also, with its offline forums hosted since the 2014 Spring Sugar Fair, has accumulated 260,000 distributor fans and a database of 200,000 distributors, laying a solid foundation for in-depth and efficient manufacturer-distributor docking.

Based on this, Liquor Industry Home specially registered and established Liquor Industry Home Exhibition Company. After two years of preparation, it launched the "2017 China High-end Liquor Exhibition" on August 8, aiming to help liquor merchants discover high-quality products and brands nationwide through the exhibition, and build it into an equal and efficient communication platform between high-quality liquor brands and distributors. It is reported that the 2017 China High-end Liquor Exhibition hosted by Liquor Industry Home has received strong support from the China National Association of Food and Grocery Industry, and Tencent will also participate as a full strategic partner.

The organizing committee set the first "China High-end Liquor Exhibition" in Jinan, Shandong, which has the strongest economic and liquor consumption radiation capacity. This not only aims to help liquor enterprises and merchants open up and deeply explore the entire Shandong white liquor market, but also leverages Jinan's excellent geographical advantages of guarding the capital, connecting Beijing-Tianjin-Hebei, and being centrally located between north and south, facing Jiangsu, Henan, Anhui, Beijing, Tianjin, Hebei and other provinces with large white liquor consumption, population, and economy, further helping liquor enterprises and merchants expand the national market.

At the same time, to ensure the high quality of exhibitors, the China High-end Liquor Exhibition focuses on high-quality brands and enterprises, resolutely refusing brands that "cut corners" or have poor reputations, ensuring the professionalism and high efficiency of manufacturer-distributor docking from the source!

In addition, before the official opening of the exhibition, the organizing committee launched the highly anticipated and authoritative "Top 100 China High-end Liquor Merchants Selection" activity, aiming to discover China's strongest distributors and highlight the value of liquor distributors. It is reported that the selection results will be announced and awards presented during the "2017 China High-end Liquor Exhibition" held at Jinan International Convention and Exhibition Center from August 8 to 10, and Liquor Industry Home will continue to widely publicize the list.

20,000 registered visitors say: Because it is "in-depth and informative"

According to the latest news from the organizing committee, the number of professional visitors registered to visit the exhibition has reached 20,000, and their attention is not only on the more than 100 brands mentioned above, but also on the concurrent forums and activities during the exhibition.

During the exhibition, the organizing committee will launch the theme forum of the 2017 China High-end Liquor Exhibition: "Inheritance · Reshaping - Rebuilding the Value Chain of China's High-end Famous Liquor". At that time, Chang Jianwei, General Manager of Shanxi Fenjiu Co., Ltd.; Wang Chonglin, Deputy General Manager of Guizhou Moutai Co., Ltd.; Li Xiaogang, Executive Deputy General Manager of Luzhou Laojiao Sales Company; Hu Yuewu, Deputy General Manager of Jiangsu Jinshiyuan Liquor Co., Ltd.; Li Shiyi, General Manager of COFCO Mingzhuanghui International Wine Co., Ltd.; Zhang Li of Liquor Convenience; and other enterprise executives, as well as Yang Guang, Chairman of Zhengyitang Consulting Agency, and cross-industry guests such as Ni Yi, General Manager of Tencent Network Media Business Group's National FMCG Industry, and Jiang Nanchun of Focus Media, will attend and deliver speeches at the forum.

Speech topics revealed in advance: Yang Guang's "Reordering, Reshaping, Reconstructing: Research and Strategic Thinking on the High-end Trend of Famous Liquor", Jiang Nanchun's "Hearts and Minds Matter More Than Traffic", Ni Yi's "Next Stop, Upgrade in Challenges", and other heavyweight guests' speech topics will be announced successively.

In addition, according to the organizing committee, the "Provincial Leading Liquor Enterprises' Leader Strategy Summit Forum" co-hosted by Zhengyitang Strategic Consulting Agency, Liquor Industry Home, Liquor Industry Home Exhibition, and the China High-end Liquor Exhibition Organizing Committee will be held during the exhibition.

Jinshiyuan, Weilong, Wine Easy Mansion say: Here we can "create" ourselves

Jinshiyuan, Weilong, Wine Easy Mansion and many other brand liquor enterprises will also hold concurrent activities during the exhibition.

It is reported that Jinshiyuan Liquor (Booth: C06) will not only bring the latest investment policies to dialogue with distributors from all over the country, but will also hold the Jinshiyuan Fate Journey, discussing with liquor merchants nationwide the "survival path for high-end liquor merchants under the trend of brand concentration", and exploring the way for liquor merchants to select products and manage their business under the wave of sub-high-end growth.

Weilong Wine Co., Ltd. (Booth: C01), one of the three giants of domestic wine and the pioneer of China's organic wine, will exhibit its organic wine series products and officially release its strategic core organic new products Marselan C18 and Viognier C18. These two new products carry the heavy responsibility of Weilong to seize the mid-to-high-end product price range, improve profitability and brand image. Weilong intends to build them into strategic core large single products in the next three years.

At the same time, Wine Easy Mansion's (Booth: D16) annual powerful new product "Penfolds Max's Shine Gold" will also make its first appearance at the China High-end Liquor Exhibition platform. Penfolds Max's once created a sales miracle of 30 million yuan in a single month, and "Shine Gold" follows the large red main design of Penfolds Max's, but also incorporates a strong "Chinese style" in details. The bottle combines gold Chinese fret pattern elements, a mixed design that transcends cultural constraints, clearly showing its intention to take root in the Chinese market.

In addition, on the occasion of the 10th anniversary of the winery, Jun Ding Winery (Booth: D11) will also use the exhibition platform to launch a series of new products. More strategic new product launch activities of brand liquor enterprises will be announced successively.

The liquor market is full of changes; more often than not, choice is more important than effort. 2017 is a year showing signs of industry recovery, but it does not mean that the pressure on manufacturers and distributors has decreased, especially for distributors, who face a new industry environment and urgently need to restructure their own product agency patterns.

Note: Liquor distributors can long-press the QR code to register to visit the exhibition, and may get free four-star or boutique hotel accommodation, and have the chance to attend the Moutai Night banquet to taste Moutai.

Click "Read the original text" to register for the Jinan China High-end Liquor Exhibition. On August 8, join 10,000 distributors to choose good products in China's liquor industry!

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