Click the image for details 01. In a big company, strong business ability is a must, but if you only have strong business ability, you can survive, but you will never get promoted. 02. A general's success is built on the bones of ten thousand soldiers; self-preservation is the prerequisite for all progress. 03. Work and personal relationships are two different things; they must be handled differently. Going to extremes in either direction is wrong; the best approach is to blend and integrate. 04. Leaders like people who work hard and people who appear to work hard. 05. There must be a safe distance between you and your leader; being too far or too close is harmful. 06. When leaders ask for opinions, they are often looking for someone who can articulate the answer they already have in mind. 07. Don't judge the people around the leader by their professional skills; remember, in front of him, you should only avoid offending and flatter, whether you agree in your heart or not. 08. Adapt your approach to the leader you have; it's not about changing the leader, but about adapting to him. 09. Every leader needs to feel important, so flattery is necessary, but it should be subtle and not overdone; superiors like those who share their joys and don't dislike them. 10. Loyalty, gratitude, reverence, and humility are essential courses in the workplace. 11. Subordinates who don't cause the leader worry will definitely be promoted; no leader wants to be burdened, and employees who frequently add to the leader's troubles are not good employees. 12. The saying "teaching an apprentice starves the master" is a false proposition; a master who can mentor apprentices is a good master. 13. A soldier who doesn't want to be a general is not a good soldier, and one who can't even be a good soldier will never become a general. 14. Communication methods and content should change according to the audience and your position. 15. There is no eternal workplace survivor; only the times create survivors. 16. Don't gossip about your superiors; believe that leaders have sharp ears and receive information quickly, especially messy information. 17. Don't compete with your leader for glory, don't compete with colleagues for favor, and don't compete with subordinates for credit. 18. The key to not succeeding: either your abilities need further refinement, or the opportunity hasn't arrived yet. 19. In a new environment, burn more incense and talk less; it's a mandatory choice. 20. In the end, marketing truly competes on the resources you possess. 21. Know your place in the workplace; without the platform, you are nothing. 22. For newcomers choosing marketing, if your career plan is to become a professional operator, it's best to join the top three companies in the industry; if you aim to start your own business, choose a small or medium enterprise where you'll become a versatile player. 23. The marketing industry updates rapidly; everyone must quickly self-update and recharge, or they will be eliminated soon. 24. Marketing is actually a young person's game; you must become strong in limited time, otherwise, the further you go, the narrower the path. 25. Headhunters offer high salaries for problem positions; if you're not a problem-solving expert, it's best not to touch them. You see the high salary, but the company sees the resources you bring and can convert. 26. "Changing jobs makes you poor for half a year, changing industries makes you poor for three years" should be viewed dialectically; if you're persisting in the wrong direction, stopping immediately is the wisest choice. 27. Most chicken soup for the soul is toxic; drink with caution. 28. Support each other, and the show goes on; undermine each other, and everyone collapses. 29. Either you learn to praise others, or you get praised. 30. Top management should have a sense of mission, middle management a sense of crisis, and grassroots a sense of hunger; different positions require different nourishment. 31. In a company, everyone is both a chess player and a chess piece. 32. Paratroopers (external hires) survive by chance and die by necessity; no other reason, they are often appointed during defeat or crisis. 33. It's lonely at the top; the higher the position, the colder you feel. 34. Don't overestimate your influence in the company; even if you're very capable, rest assured, the company will still operate without you. 35. Don't forget your original intention, and you'll achieve your goal; clearly understand your career plan, and don't care too much about things that deviate from it. 36. The predecessors plant trees, and the successors enjoy the shade; the predecessors dig pits, and the successors suffer; the same applies when taking over a market. 37. Planting crops in the desert is extremely difficult; improving a problematic market is not achieved overnight. 38. The criteria for whether it's worth applying for a senior executive position: first, look at the product; second, look at the boss. 39. Traditional mature companies don't like to hire people with too many ideas. 40. If you don't take sides, you won't be promoted; if you take sides, you'll either be promoted or not used. 41. Leaders don't like to use overly smart people; you can be smart, but at least don't let the leader feel you're too smart. 42. The error rate of words spoken after drinking is extremely high; at key gatherings with drinking, control your intake. 43. "High pay, easy work, close to home"—just think about it, don't take it seriously. 44. The pitiful must have something hateful about them. 45. Confucius said: "Do not repeat the same mistake." Leaders allow mistakes, but they cannot tolerate you repeating the same mistake on the same issue. 46. Ten years of work experience is not using one year's experience for ten years. 47. A horse won't get fat without wild grass; when there's an opportunity, take a little, but it's only a supplement. If you treat it as a staple, you're not far from ruin. 48. The purpose of changing jobs is to get promoted and get rich; if you can't get promoted or get rich, don't go. Jumping around at the same level will only make you hate yourself more. 49. The first P of marketing's 4Ps is product. Product development is not pieced together or made up on the spur of the moment; products that come out quickly die quickly. Product development is like a woman giving birth—ten months of pregnancy, carefully crafted. 50. When doing market work, it's okay to be slow, but not to stand still. To be continued... Introduction: Marketing expert Zhu Chaoyang, collision of thoughts, exchange of wisdom, sharing of experience, aggregation of interests: ADEA518 Source: Marketing Perspective Mirror -END-