Click the image for details 1 New Products 1 After 10 years, "Kadina Pea Crisps" returns to the mainland market! "Kadina Pea Crisps, made from peas, extra crispy!" Many people still remember this catchy slogan. In the childhood memories of the post-80s and post-90s generations, Kadina Pea Crisps were wildly popular across the country, sought after by a whole generation. However, due to a single product line and intensifying competition, Kadina failed to meet sales expectations, closed its Beijing factory around 2007, and gradually withdrew from the mainland market. Recently, not only has the classic Kadina Pea Crisps made a comeback, but it is also being sold in Walmart stores in first-tier cities like Beijing and Shanghai. In addition to the classic "Pea Crisps," Kadina has also launched a new product in the mainland market: "Kadina 95°C Baodao Fries," available in flavors such as salt and seaweed, currently priced at 19.8 RMB per box at Beijing Walmart. Furthermore, another product, "Kadina Texas Fries," has been launched across all Walmart stores, with flavors like honey mustard and tomato, priced at 8.8 RMB per bag. 2 Milaotou: For new products like these, give me a whole trainload! On August 11, the 2017 China High-end Leisure Baking Industry Conference will be grandly held in Nanjing. The well-known leisure brand Milaotou will unveil 6 mysterious new products at this conference. Taiwan-style Rice Crisp Milaotou Sachima Milaotou Suyan Date Cake Potato Potato Doesn't Talk Nothing Else My Neighbor and I Look Alike 3 Hong Kong's richest man Li Ka-shing and former Red Bull GM Wang Rui jointly create an American functional beverage entering China! CELSIUS, an American functional beverage focusing on health, is coming to China to join the competition. According to reports, the main ingredients of CELSIUS include green tea EGCG (main component of tea polyphenols), guarana, ginger, calcium, B vitamins, and vitamin C, among others. The guarana used is from seeds rather than roots, and its caffeine content is twice that of regular coffee beans. However, the main selling point is that CELSIUS's exclusive formula can effectively accelerate metabolism, burn body fat, and boost energy. "Whether you're shopping or walking the dog, you can burn at least an extra 100 calories." This round of financing is led by Hong Kong's Horizo​​n Ventures, a private investment company held by Li Ka-shing. Other investors include renowned Asian singer-songwriter G.E.M. and zVentures, the strategic investment arm of Razer, a global leading gaming lifestyle brand. After establishing a presence in the Hong Kong market, CELSIUS is now entering the mainland market. On July 31, CELSIUS announced a partnership with Qifeng Food Technology (Beijing) Co., Ltd., where Qifeng will distribute the product to its network of over 500 distributors, getting it into retail outlets nationwide as quickly as possible. It is reported that Qifeng Food was founded by Wang Rui, former general manager of Red Bull Vitamin Beverage Co., Ltd., with a registered capital of 16,666,667 RMB. 4 Suka Coffee Releases 7 Strategic New Products Recently, Fujian Suka Food Co., Ltd. launched seven new products in Jinjiang: pure black coffee, freeze-dried coffee, mint mocha coffee, caramel macchiato coffee, Blue Mountain flavor coffee, hot cocoa drink, and flavored milk tea. Fujian Suka Food Co., Ltd., headquartered in Jinjiang City, Fujian Province, has its own food R&D center, advanced R&D equipment, and experienced R&D personnel, with first-class new product development capabilities. Adhering to the corporate spirit of "integrity, humility, perseverance, and hard work," the company is dedicated to coffee products. With differentiated products and a unique style, Suka Coffee stands out. Its products are available nationwide. In recent years, it has continued to grow in the market and has become a rising star in the instant coffee industry that cannot be underestimated. 5 Bright Dairy Launches New Lactic Acid Bacteria Milk Drink Recently, Bright Dairy launched a new product called "CarolMix Lactic Acid Bacteria Milk Drink." This product comes in a 418ml size and emphasizes the concept of "0 fat." It is fermented with the plant-based strain "ST-III" and active lactic acid bacteria. After consumption, it helps balance the intestinal microecology and supplement beneficial bacteria. The product contains no fat, providing consumers with a healthy, slim-body concept. This new drink has a moist, light, and refreshing taste. In addition, the English name "CarolMix" implies that the product will blend multiple flavors such as lemon and orange. It is reported that this lactic acid bacteria drink can be consumed in various scenarios: at breakfast, as a side drink with bread and other staples; after a rich meal to aid digestion; and also suitable for leisure, entertainment, travel, and other consumption scenarios. 2 Industry News 1 Yanjing Beer's Mid-to-High-End Products See Steady Sales Growth According to China Securities Journal, statistics show that in July, Yanjing Beer received 13 institutional investor research visits, with a total of 20 institutions. From a product perspective, despite the overall downturn in the beer industry, Yanjing Beer's brand contraction is evident, with the main brand selling better than its three sub-brands. The company's mid-to-high-end products have maintained steady growth, accounting for over 30% of total sales since 2014. Yanjing Beer stated that it will continue to optimize its product structure and strengthen market competitiveness by expanding production lines for mid-to-high-end products and increasing the nationwide promotion of canned and draft beer. 2 Suning and Shengmu Sign Strategic Agreement, Becoming the First E-commerce Platform with an Exclusive Dairy Farm Recently, Suning Commerce Group Co., Ltd. signed a strategic cooperation agreement with China Shengmu Organic Milk Group. Suning and Shengmu will conduct in-depth cooperation in marketing resources, brand interaction, and diversified collaboration. Another important aspect of the cooperation is that Shengmu will establish an exclusive dairy farm for Suning, planned to be completed within the year. After that, dairy products from this exclusive farm will be exclusively supplied to Suning VIP members. This will make Suning the first e-commerce platform to own an exclusive dairy farm. This cooperation between Suning and Shengmu will accelerate the rapid growth of Shengmu's business scale on Suning's e-commerce platform. Suning, which uses dairy products as a main category, will further enhance product richness and quality. 3 China's Wine Imports Slow in First Half of 2017, Mixed Results for Exporting Countries According to the latest data from China Customs: In the first half of 2017, China's wine import growth slowed, while prices for French and Australian wines declined. In the first six months of 2017, the total value of bottled wine imports to China rose 3.3% compared to the same period in 2016, with a rebound in the second quarter. Import volume continued to grow at a rate of 14% in the first half of 2017. Growth slowed compared to the same period in 2016, but still up 22% from the previous year and 17% from two years ago. Trade professionals say this trend indicates a lag between import and retail channels in the Chinese market. The difference in price and volume also implies that the average price of imported wine will fall by 9.3%. France remains the top source of China's wine imports with a 38% share. However, while French wine imports grew 15.6% in volume, the average price per liter fell 16.6% to $4.94 per liter ($6.59 per bottle). Australian wine imports grew 30.4%, with average prices down 22%. This is due to China reducing the import tariff on Australian wine from 20% to 5.6% in 2017. According to the China-Australia Free Trade Agreement signed in 2015, tariffs will be reduced to zero by 2019. However, despite an average price of $6.14 per liter (about $8.19 per bottle), Australian wine remains one of the most expensive among the top ten countries exporting wine to China, second only to New Zealand ($13.1 per bottle) and the United States ($8.56 per bottle). Chile, Italy, and New Zealand are actively responding to the rapidly growing wine import volumes. Meanwhile, more expensive sparkling wines are coming to China, with average prices rising 21.7% in six months. 4 New Rules on Food Rumor Control: Severe Punishment for Fabricating False Food Information According to the China Food and Drug Administration, the Office of the Food Safety Committee of the State Council and nine other departments recently jointly issued the "Notice on Strengthening the Prevention and Control of Food Safety Rumors," requiring proactive disclosure of government information, timely refutation of rumors, and severe punishment for rumor makers and spreaders. Information disclosure is a powerful tool to curb the spread of rumors. The notice requires food safety regulatory authorities at all levels to strictly implement the requirement of "disclosure as the norm, non-disclosure as the exception," and to promptly disclose accurate and complete food safety regulatory information through various means, squeezing the space for rumors to spread. The notice states that no organization or individual is authorized to release national food safety overall conditions or food safety risk warning information without authorization, nor to publish or repost food inspection reports issued by inspection agencies that do not have the legal qualifications required by China, nor to publish evaluations or assessments based on such reports. Once illegal or non-compliant release of food safety information is discovered, it should be seriously investigated and publicly announced. After receiving reports of food safety rumors, public security authorities should severely punish rumor makers and spreaders in accordance with relevant laws and regulations. If suspected of a crime, they should be filed and investigated according to law; if it constitutes a violation of public security management, they should be given public security administrative penalties according to law. This article is compiled and edited by New Distribution -END-