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  1. Another strong player enters soy milk market: Tianwo's 'Youyou' makes a powerful debut! Recently, Tianwo Tea House began to lay out its strategy in the increasingly hot soy milk market, launching a soy milk drink called 'Youyou'. This 'Youyou' soy milk selects non-GMO soybeans, and during production, no artificial colors, flavors, or preservatives are added. Using the healthiest ingredients and processing methods ensures the best quality and taste. The soy milk is packaged in aseptic brick packaging, currently available in black bean and original flavors, with a specification of 250ml per box and a retail price of 3 yuan. It is reported that the soy milk has been intensively distributed in multiple city and county markets nationwide, with full-channel distribution, and sales are performing well.
  2. Baking leader Holiland launches new NFC juice products Recently, Holiland, a leader in the baking industry, quietly launched its own NFC juice products on e-commerce platforms. Holiland NFC juice is priced at 20 yuan per bottle, with a net content of 320ml per bottle. There are six flavors: blueberry/strawberry, mango, kiwi, red guava,奇异果 (kiwi), and orange. Under frozen conditions, the shelf life is 1 year; after thawing, it is 28 days. However, this NFC juice, launched in June, is only sold on e-commerce platforms and will not enter offline Holiland stores in the short term. Currently, it supports delivery to provinces and cities except Xinjiang, Tibet, Lhasa, and Hainan. According to data from its Tmall flagship store, Holiland NFC juice currently has monthly sales of 1,590 orders. Data shows that the current market capacity for NFC juice in China is only between 1 billion and 2.3 billion yuan, still in its early stages, but with impressive growth. According to the forecast in the chart, NFC juice will reach a scale of 12 billion yuan by 2020.
  3. Mondelēz launches healthy snack brand Véa, targeting the millennial market Véa is not a typical snack product. It combines ingredients like sweet potato, butternut squash, and quinoa, crafted with creative recipes, offering healthy snacks for consumers who want to explore new flavors. The entire Véa product portfolio contains no artificial colors or flavors, and all are certified non-GMO. Mondelēz stated that the brand took only about a year and a half from concept to launch, undergoing various research to determine effective solutions, including collaboration with Google to obtain consumer feedback. Véa is currently only available in the United States and Canada, with future plans to enter other countries.
  4. Another masterpiece in the baking industry emerges: 'small size' becomes its killer move! Shenzhen Baijiazan Food Technology Co., Ltd. (hereinafter referred to as 'Baijiazan') has launched two innovative products: filled mini cakes and star mini cakes. Relevant survey data shows that the main consumers of packaged baked goods are children and young consumers. Baijiazan deeply explores the characteristics of this core consumer group and launches a 'small size' transparent packaging series to meet the dual needs of children and office workers for convenience and deliciousness.
  5. 41 cooking oils found with contaminants and carcinogens; unified solvent residues exceed international standards In July 2017, the Hong Kong Consumer Council purchased 60 common cooking oil samples from the Hong Kong market for testing. The results found that 5 cooking oils had plasticizer levels exceeding the action levels of the Hong Kong Centre for Food Safety; 42 samples detected the contaminant chloropropanediol; 46 detected the genotoxic carcinogen glycidol; in addition, 1 extra virgin olive oil had solvent residue limits exceeding international standards. Although the action levels were exceeded, consumers need not worry too much, as harm is assessed in conjunction with intake. For example, the European Food Safety Authority (EFSA) set the tolerable daily intake for DEHP at 0.05 mg per kilogram of body weight. A person weighing 60 kg would need to consume about 0.4 kg of cooking oil containing the highest level of DEHP (7.8 mg/kg) daily over a long period to exceed the limit. Therefore, general intake should not have a significant impact on health. Corporate Headlines
  6. AB InBev and Coca-Cola join forces to block US aluminum import restrictions Coca-Cola, AB InBev, packaging companies, and food and beverage associations have united to ask President Trump to exclude certain types of aluminum products from proposed import restrictions. The group requested that the US government exclude products including aluminum cans, can lids, scrap beverage containers, and non-military aluminum from trade actions based on national security concerns. The letter stated that any restrictions on these products would add hundreds of millions of dollars in costs for food and beverage companies, thereby costing the country a significant number of jobs.
  7. Another player joins the unmanned convenience store arena, focusing on imported food! Recently, Beijing welcomed its first unmanned convenience store: the unattended convenience store EATBOX Imported Food Magic Cube opened. It is understood that EATBOX officially opened on July 26, located on the first floor of Beijing Century Golden Source Shopping Center, inside the Easyhome Furniture and Home Furnishings Store. The store covers an area of 20-40 square meters, with a glass structure as the main body. It is reported that EATBOX is an unmanned convenience store launched by Eatown Yishijia Supermarket, a wholly-owned subsidiary of Easyhome Group. The Century Golden Source store focuses on imported food, with over 600 SKUs in the store, of which more than 400 SKUs are imported products. First, new users need to scan a QR code with WeChat, follow the EATOWN Yishijia Supermarket official account, then bind their mobile number and take a photo of their face for scanning recognition upon entry and payment confirmation upon exit. When the 'Upload Successful' screen appears, users can enter the store. The store's door is equipped with a camera. When users stand in the camera capture area at the entrance, the camera recognizes their facial information and unlocks the door. Then, users can open the door and enter. Although it is touted as an imported food supermarket, EATBOX still has many domestic foods and daily necessities. The product display is not much different from a typical convenience store.
  8. With more professional women and elderly customers, 7-11 introduces new-generation stores 7-Eleven unveiled a new-generation store in Machida, a suburb of Tokyo. Until 10 years ago, the most frequent convenience store customers were young consumers aged 20-39, but in recent years, consumers over 40 have exceeded 50% of 7-Eleven's total customers, and the proportion of professional women is also increasing. Therefore, the new store's displays have been adjusted according to changes in consumer age groups and needs. Near the entrance of the new store, daily necessities such as toilet paper and laundry detergent are placed. Currently, ordinary Japanese convenience stores have 2 freezers, but more and more people are too lazy to cook and want ready-to-eat or microwaveable food. The new store has 4 freezers, with about 80 more products than ordinary stores. The display case for freshly made fried foods has also been expanded by one more layer. To make it easier for elderly and female consumers to select products, the shelves in the new store are 15 cm lower than ordinary stores. The 1.35-meter shelf height allows consumers to find products without looking up. Starting this year, 7-Eleven will officially adjust displays in stores nationwide. 800 existing stores and 1,100 new stores will adopt the new-generation store display method. Lawson and FamilyMart have also made some adjustments in response to market demand changes, but their strategies differ from 7-Eleven. Lawson, on the other hand, has made shelves 15 cm taller to maximize the display of products like shampoo and seasonings that female consumers need. Such new stores can sell more than 400 additional products compared to ordinary stores. Creative Thinking Space Coleman Simply put, he was a jerk. Almost everyone in town knew him. His annoying personality Was not due to being picky, But was innate. Coleman felt the world owed him something, So he broke the rules, Hated pedestrians and small animals in his way, ....... But that time, something strange and even unexpected happened: Coleman died. It was then that the waiter discovered something unexpected. ...... From then on, Coleman went from being a jerk to a hero. Cannes Lions Health Award-winning ad -END-