NEW DISTRIBUTION RESEARCH TOPIC
How can brands grow beyond price competition?
Evidence and cases on product strategy, category innovation, marketing, and channel coordination in China’s consumer market.
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4701 articles · Page 143 of 196
Can Unmanned Stores Bring Wahaha Back to Its Peak?
The internet is trendy and the new economy is tempting, but they may not be the dish for traditional enterprises. On one side, new economy giants like Alibaba, Tencent, Google, and Amazon see soaring stock values and performance; on the other, traditional giants like P&G, Coca-Cola, and Master Kong struggle with stagnant or declining revenues. Wahaha, the Chinese food and beverage behemoth led by three-time richest man Zong Qinghou, has seen its performance halve from its peak, and its recent foray into unmanned stores may not be the salvation it hopes for.
罗建幸Selling 980 Million Chicken Feet: What Gives Him Confidence?
He thought he would run a hotpot business for life, but unexpectedly ventured into pickled pepper products, losing four hotpot restaurants and his house in the process. Through persistence, he turned chicken feet into a 900 million yuan business. He is Lu Youzhong, the head of Youyou Food.
关丹丹Red Can JDB Returns! Supreme Court Final Ruling: Wanglaoji and JDB Share the 'Red Can'
The long-running dispute over the red can packaging between Wanglaoji and JDB has finally been resolved. Today, the Supreme People's Court publicly announced its final ruling on two appeals concerning the unauthorized use of well-known product-specific packaging and decoration, involving JDB (appellant) and Guangzhou Wanglaoji Big Health Industry Co., Ltd. and Guangzhou Pharmaceutical Holdings Limited (respondents). The Supreme Court ruled that both Guangzhou Pharmaceutical Group and JDB have made significant contributions to the formation of the packaging and decoration rights of the 'Red Can Wanglaoji Herbal Tea', and they can jointly enjoy these rights without harming the legitimate interests of others.
李文杰The King of Ready-to-Drink Soy Milk Returns! Monthly Sales Exceed 20,000 Cases in County-Level Markets!
In 2017, soy milk became one of the hottest beverage categories, with major players like Vitasoy and Dali entering the market. Heiniu Food, with 21 years of expertise in soy milk R&D and production, launched its new ready-to-drink soy milk product, quickly achieving remarkable sales, including over 20,000 cases per month in some county-level markets.
New DistributionNew Products & News: Wandashan, Jinluo, Nongshim Launch New Products; JD.com Releases Earnings; Coca-Cola Reportedly Eyes Danone; AB InBev Challenges Carlsberg; Moutai Shortage Boosts High-End Baijiu...
Wandashan Dairy launches a premium concentrated yogurt in North China; Jinluo enters the hot pot base market with two new products; Nongshim introduces four snack items; JD.com reports Q2 net profit of 976.5 million yuan; Coca-Cola is reportedly considering acquiring Danone; AB InBev and Efes merge Russian and Ukrainian operations to challenge Carlsberg; Moutai shortage boosts high-end baijiu brands.
New DistributionThe Truth Behind Why Domestic Beer Is Getting Worse: Packaging Is the Most Expensive Part, Raw Materials Only Account for 1/5 of Costs
For beer lovers, Qingdao is a great place because you can get more and purer beer for the same money, as beer is sold in plastic bags, avoiding the cost of bottles, which account for over 50% of a beer's cost. From an economic perspective, beer companies are spending less on raw materials and production, making beer taste worse.
杨伟Meng Fei's Craft Beer Accused of Infringement? Craft Beer Under Consumption Upgrade Again Sparks Heated Debate!
Gao Yan, known as the first person of Chinese craft beer, and Meng Fei, a celebrity host with 30 million followers, are embroiled in a controversy. After terminating their cooperation, Meng Fei allegedly continued to use Gao's proprietary 'Baby Fat' craft beer recipe to produce 'Meng Fei Xiao Niang', leading to accusations of infringement and outcry from rock music circles. The incident is still unfolding.
New DistributionReady-to-Drink Coffee Rises Against the Trend: Nestlé, Starbucks, Uni-President and Other Giants Are All Making Moves in This Billion-Yuan Market
China's ready-to-drink coffee market is growing rapidly, with consumption increasing 15%-20% annually. Major players like Nestlé, Starbucks, and Uni-President are innovating in technology, packaging, flavors, and functionality to capture market share, which is projected to reach 14.9 billion RMB by 2021.
小马达Mengniu and Yili Fight Like Gods, Other Dairy Companies Suffer?
During a recent market visit, a client reported losses exceeding 400,000 yuan on Junlebao premium牧场 products during last year's Spring Festival, a stark contrast to the 400,000 yuan profit the previous year. Similarly, a distributor of Guangming Mosilian in Jincheng said no dairy distributor in the region made money for half a year around last Spring Festival, highlighting the severe impact of the intense competition between Mengniu and Yili on other dairy and beverage companies.
刘信From Jiangxiaobai and Rio's Success and Failure: Which Comes First, Brand or Marketing?
A friend in the liquor industry sent an article titled 'Rio's Downfall: From a Billion-Dollar Product to Rapid Decline,' asking if Rio's failure was due to excessive brand marketing. This raises the question: is business failure the fault of brand marketing? Brand and marketing are distinct; brand is the ultimate business goal, while marketing is the means to achieve it. The article argues that Rio's failure was more a result of poor brand positioning than marketing tactics, contrasting it with Jiangxiaobai's success in the liquor market.
krisNew Products & News: Rio and Lay's Launch New Products; AB InBev Sued; Wens Invests in COFCO Capital; Moutai Plans Financial Holding Company; Sun Art Retail Reports Earnings; Huishan Debt Restructuring Plan Unveiled
This issue covers new product launches by RIO, Lay's, Qingyilong, and Zhenwei, as well as industry news including a lawsuit against AB InBev, Wens Investment's participation in COFCO Capital's capital increase, Moutai's plan to establish a financial holding company, COFCO Wine's half-year results, China becoming the world's largest dark beer market, Sun Art Retail's interim results, and Huishan Dairy's debt restructuring plan.
New DistributionHow to Kill a Brand? A Concept That Subverts Classic Marketing Theory...
This article discusses the concept of Line Extension (LE) in marketing, using examples like Porsche and J.K. Rowling to illustrate how extending a brand can generate profits but also damage the core brand. The author argues that from a business perspective, it is acceptable to 'kill' a brand by leveraging its equity to maximize profits before the company's demise.
yevon_ouRevenue and Profit Both Decline: Have Unified's New Products and Distribution Channels Failed?
Uni-President, which has long relied on new product launches and distribution channel reforms to boost performance, seems to have hit a rough patch. Its 2017 interim results showed declines in both revenue and profit, with the beverage business suffering significantly. The company attributed this to the negative effects of adjusting sales pace and reforming traditional operating models since the second half of 2016. Zhu Danpeng, a researcher at China Food Industry, told Yicai that the decline was expected, noting that while new products like Hai Zhi Yan and Xiao Ming Tong Xue boosted the brand in 2015, they declined in 2016, and the distribution reform has yet to show results, making a turnaround difficult.
何天骄Who Moved the Drinks of the Industry Leaders?
Market shares of traditional beverage leaders like Wahaha, Master Kong, and Coca-Cola are declining. Who will take over the market they vacate? The honest players are seizing the opportunity. China Resources C'estbon's new move illustrates the current situation in China's beverage market. In July 2017, C'estbon launched a functional drink called Magic at a press conference in Shenzhen, surprising many. Known for its focus on bottled water, C'estbon's expansion into functional drinks signals a strategic shift.
唐亮The Core Secret of Marketing: Build Recognition Backwards, Sell Forwards!
Cheapness is not the start of a smooth marketing path but the beginning of a marketing nightmare. The real marketing logic is to build recognition backwards: first gain consumer recognition, then force channel recognition, and finally sell forwards.
刘春雄I've Tasted Hundreds of Beverages, Just to One Day Bring You the Best One...
The author, Xiao Huang Gua, shares a personal quest to find the best-tasting drinks, having sampled over a hundred beverages from convenience stores and supermarkets. The article reviews a selection of affordable, regional, and international drinks, focusing on taste and value, with humorous commentary and ratings.
小黄瓜Targeting the 20 Trillion Yuan Health Industry, GPHL's Pan Shou Shou Joins Forces with Guangdong Guanbao for a Major Event!
With the gradual implementation of the national '13th Five-Year Plan', the big health industry, focusing on health products and services, has been upgraded to a 'national strategy'. Jack Ma: 'The one who surpasses me in the future will definitely be in the big health industry.' Feng Lun: 'This trend is bigger than real estate. In the next five years, it will be about 20 trillion.' Wang Jianlin, with few words but decisive actions, invested 70 billion in Chengdu's medical industry in April. Meanwhile, high-quality domestic enterprises are seeking to share this 20 trillion cake through cross-border integration or innovation and upgrading.
财经记者联盟New Products & News: Junlebao and Orion Launch New Products; Uni-President Releases Financial Report; Coca-Cola Offers $1 Million for Sweetener Innovation; Jinluo Sued by Shuanghui; Moutai Price Cap in Beijing...
This issue covers new product launches by Junlebao, Orion, Shaanxi Sebao Technology, and Ma Dajie, along with industry news including Uni-President's interim results, Coca-Cola's sweetener innovation prize, a lawsuit between Shuanghui and Jinluo, Moutai's price cap in Beijing, BrewDog's expansion plans, the second batch of formula registrations, and JD Daojia's partnership with 7-Eleven in Chengdu.
New DistributionControversy! Liquid Soy Milk, a 10-Billion-Yuan Market?
The decline in China's soft drink sales has persisted since 2016. With consumption upgrading and health trends, plant-based protein beverages have entered consumers' view, with soy milk now in focus. This article presents both supportive and skeptical views on whether soy milk can become a 10-billion-yuan market.
袁来如此Three Consecutive Years of Declining Production: Why Is Domestic Beer Not Selling Well?
As the hottest days of summer arrive, beer enters its peak sales season, yet the industry faces challenges as domestic beer production has declined for three consecutive years by the end of 2016, while imports surge. The root cause lies in the watered-down marketing and quality of domestic beer, which has alienated consumers.
魏巍The Grand Finale of My First Half of Life in Marketing (Last 50 Quotes)
This article presents the final 50 quotes from a marketing professional's career reflections, covering topics such as market strategy, workplace dynamics, leadership, and personal growth. The quotes emphasize the importance of diligence, continuous learning, and integrity in the marketing profession.
朱朝阳Foreign Capital Takes Turns 'Favoring' Tsingtao Brewery: AB InBev Made 4x in 6 Years, What Will Asahi's 8-Year Vigil Bring?
Foreign investors have successively held the second-largest stake in Tsingtao Brewery, with AB InBev from 2002 to 2009 and Asahi from 2009 to the present. Asahi may be exiting, and Carlsberg could take over, potentially reshaping China's beer market.
杨伟New Products & News: COFCO and Bright Dairy Launch New Products; Yum!, Jiajia, and Guanshengyuan Release Financial Reports; Lotte China Nearly Paralyzed; Youyou Food Plans IPO; Walmart and Unilever Slim Down...
This issue covers new product launches by COFCO and Bright Dairy, financial results from Yum!, Jiajia, and Guanshengyuan, Lotte's struggles in China, Youyou Food's IPO plans, and cost-cutting moves by Walmart and Unilever.
New DistributionOld and New Beverage Market Showdown: Freshly Made Drinks Become the New Market Highlight
As summer approaches, the beverage market sees a surge of new product launches. With the rise of Generation Y and Z as mainstream consumers, freshly made drinks are rapidly growing and becoming a new market highlight, while traditional beverage companies are striving to innovate with health and youth-oriented products to stay competitive.
白周峰