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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 15 of 82
Mixue Bingcheng, Weilong, and Liumeimei Eye the Same Hundred-Billion-Yuan Potential Stock
Even Mixue Bingcheng cannot resist konjac. Konjac snacks appeared in Mixue's Tmall flagship store last year at 0.9 yuan per pack. From a single product of Weilong to a category, konjac snacks have achieved impressive results: in 2023, they drove Weilong's vegetable products to revenue of 2.118 billion yuan, up 25.1% year-on-year, while Yanjin Shop's konjac products reached 476 million yuan, up 84.95%.
FBIFA Disruptive Channel Model Innovation: How It Is Shaking Up the Dairy and Beverage Industry?
The FMCG industry is becoming increasingly competitive. According to the '2022-2023 China FMCG Distributor Operating Conditions Survey Report' released by New Distribution, 60.6% of distributors reported a decrease in revenue compared to the first half of last year, with 31.9% seeing a decline of over 20%; 51.7% reported a decrease in profits, with 16.9% experiencing a reduction of more than 20%. In this context, a disruptive channel model innovation is emerging in the dairy and beverage industry, offering a new way forward for distributors.
李雷Earning 20 Billion a Year, the Pinduoduo of Snacks Hunts in County Towns
Following Zhenxin Fried Chicken, Wallace, Juewei Duck Neck, Mixue Ice City, Luckin Coffee, and Guoquan, another brand has announced it is about to reach the 10,000-store milestone. However, this is a snack discount store brand rarely heard of in first-tier cities—Snack Busy. It started in Changsha, Hunan, focusing on county towns, where you can buy Sprite for 1.9 yuan, Xizhilang jelly for 2 yuan, and bulk snacks for a few cents per pack. Franchisees describe it as an 'offline Pinduoduo' or 'snack version of Mixue Ice City'. At the end of last year, Snack Busy merged with another brand, Zhao Yiming Snacks, and the article explores the low-price secrets of this model and whether the industry can produce another 10,000-store company.
定焦团队POSM Visual Strategy: The Next Competitive Frontier in Snack Foods
At the 9th China FMCG Innovation Conference held in Chengdu from March 14 to 16, themed 'Supply Chain Revolution,' He Luyi, co-founder and CEO of New Can Factory, delivered a keynote on POSM visual strategy as the next competitive battleground for snack foods. Her insights sparked lively discussions among manufacturers and distributors on how to enhance offline sales through effective POSM design.
何璐伊A Practical POSM Framework for China's Snack Category
Research across more than 2,000 outlets organizes point-of-sale materials around four jobs—attract, inform, improve efficiency, and prompt action—and compares ten common retail formats.
New DistributionA Thousand-Year-Old Chinese Wellness Practice Has Boosted This Category
Recent viral videos about traditional Chinese medicine (TCM) milk tea shops have made wellness drinks like cinnamon ginger sugar, black pear clearing tea, and mulberry green silk new favorites among young people, reflecting a blend of ancient TCM culture with modern tea-making techniques and a growing demand for healthy food and beverages among young consumers. The popularity of TCM milk tea shops meets the wellness needs of young consumers, revealing the huge commercial potential of traditional Chinese wellness culture, which has already been proven in the boiled water product category.
青山依旧"2+3+1" Spring Sugar Extravaganza: Jinsha Distillery Accelerates High-Quality Development
The 110th National Sugar and Wine Fair was upgraded to the "Spring Sugar Festival," opening in March across 14 districts in Chengdu. With comprehensive empowerment from China Resources Beer, Jinsha Distillery showcased its new product matrix through "one city, two exhibitions" and three major forums, unveiling its high-quality development strategy.
New DistributionSnack Busy & Zhao Yiming Snacks: Strategic Expansion Northward, Aiming for 10,000 Stores!
Last year, we served over 600 million consumer visits, which not only reflects normal demand but also represents 600 million instances of being chosen and trusted, said Yan Zhou, founder and CEO of Snack Busy. On March 19, Snack Busy Group held its 'All Things Grow · 2024 Partner Conference' at the National Indoor Stadium in Beijing, with nearly 10,000 attendees including suppliers and franchisees. Four months after the merger with Zhao Yiming Snacks, the group unveiled its development strategy and goals.
任文青AndyCounty Seat Consumption Awakens, Unleashing a Trillion-Yuan Gold Rush
China has over 2,000 county-level administrative divisions, covering 90% of the land area and half the population. Despite their size, county seats have historically had low consumer visibility, but in recent years, returning migrants from Beijing and Shanghai have noticed dramatic changes, with 'small-town affluent women' driving a consumption upgrade. This awakening is creating a trillion-yuan market opportunity, though success requires understanding local conditions and finding niche opportunities.
定焦团队A Dark Horse Emerges in the Health Industry: Xunlong Energy Shines at Spring Sugar with 'Mushroom Nutrition'
As a major professional exhibition in the industry, the Sugar and Wine Fair is hailed as the 'barometer' of China's food industry. Many exhibitors engage in idea exchange and resource integration, seeking new development opportunities. Xunlong Energy is no exception. This year, Xunlong Energy unveiled new products at the Chengdu Spring Sugar and Wine Fair, attracting significant attention from distributors and consumers, and once again became one of the most talked-about brands. With mushroom nutrition at its core and a philosophy of natural health, Xunlong Energy, born amid the new consumption wave, is entering the view of distributors and consumers nationwide, becoming a synonym for health and vitality in the beverage industry.
孟云Product Strength Speaks: A-Kuan Food's Multiple Convenience Foods Help You Seize Category Dividends
For all participants in the convenience food sector, the economic order has now been restored, the consumer market is gradually recovering, and offline dining and food delivery have returned to normal. The industry's rigid demand has declined, and taste preferences and product pain points are undergoing new changes. In 2023, most brands in the convenience food track performed poorly, but there were exceptions, such as A-Kuan Food, an advocate of healthy convenience foods. Its products, including Red Oil Noodles, Mashed Potato Noodles, Fen Haoz, and Little Fresh Noodles, performed particularly well. For example, Mashed Potato Noodles sold over 10 million units in the first month after launch.
小满Best-selling for Nearly Two Decades: What's the Secret Behind Mingren Soda Water's Long-lasting Success?
The National Sugar and Wine Fair, hailed as the industry's weather vane, recently concluded with 6,600 exhibitors and over 300,000 products on display, presenting significant opportunities for beverage companies. In recent years, besides the popular sparkling water and pure tea drinks, health-oriented products like soda water have gained traction. Among them, Mingren Soda Water, the industry leader, has been particularly successful, continuously innovating in channels, products, and systems, extending its quality chain to suppliers and distributors to drive collective improvement across the industry chain. At this year's fair, Mingren Soda Water showcased its new products, including the Rijiajian and Danyang series, to exhibitors and visitors from across the country.
月河"Growth is the First Strategy": China Resources Beer's 2023 Net Profit Surges 18.6%
On March 18, China Resources Beer (HK 00291) released its 2023 financial results, with revenue of RMB 38.932 billion, up 10.4% year-on-year, and net profit of RMB 5.153 billion, up 18.6% year-on-year. At the media briefing held that afternoon, Chairman Hou Xiaohai stated that the company's premium beer sales exceeded 2.5 million tons and Heineken® beer surpassed 600,000 tons, strongly answering historical questions about the company's ability to build international brands and succeed in the premium segment.
New DistributionZhongba Soy Sauce: Pioneer of Mushroom Soy Sauce
Riding the health trend, Zhongba Soy Sauce, the pioneer of mushroom soy sauce, is stepping into a new era of consumption. With a history of nearly 200 years, it leverages its green, natural, and healthy brand genes to lead the market.
孟云6 Days to Go! Mondelez, Hsu Fu Chi, China Resources Snow, Yili, Jiangxiaobai, Feihe, Fulinmen, Tsingtao Beer, C&S, Kimberly-Clark, Haoxiangni and More Gather in Chengdu for a Grand Event!
The annual China FMCG Innovation Conference, along with the 2nd China FMCG Hard Discount Conference and the 2nd China FMCG Distributor Conference, is now 6 days away. From March 14-16, 2024, the 9th China FMCG Innovation Conference and the 2nd China FMCG Hard Discount Conference & the 2nd China FMCG Distributor Conference, hosted by New Distribution and co-hosted by Anneng Zhilian and Yonyou Digitalization, will be grandly held in Chengdu. The 2nd China FMCG Distributor Conference is hosted by New Distribution and co-hosted by Zhoupu Data; the 2024 Supply Chain Digitalization Innovation Summit is hosted by New Distribution and co-hosted by Yonyou Group.
New Distribution7 Days to Go! Mondelez, Hsu Fu Chi, China Resources Snow, Yili, Jiangxiaobai, Feihe, Fulinmen, Tsingtao Beer, C&S, Kimberly-Clark, Haoxiangni and More Gather in Chengdu for a Grand Event!
The 9th China FMCG Innovation Conference, along with the 2nd China FMCG Hard Discount Conference and the 2nd China FMCG Distributor Conference, will be held in Chengdu from March 14-16, 2024. With the theme 'Supply Chain Revolution', the event will feature over 80 industry experts, release three major reports, and bring together leading FMCG brands and distributors to explore new trends and opportunities.
New DistributionCELSIUS燃力士 is Poised to Become the Next Oriental Leaf
CELSIUS燃力士 launches a new 500ml PET bottled zero-sugar energy drink, aiming to cultivate consumer tastes like Oriental Leaf did. With its unique metabolism-boosting formula and health-focused positioning, the brand is set to capture growth in China's expanding energy drink market.
冯瑶Countdown: 10 Days! Mondelez, Hsu Fu Chi, China Resources Snow, Yili, Jiangxiaobai, Feihe, Fulinmen, Tsingtao, C&S, Kimberly-Clark, Haoxiangni and More Gather in Chengdu for a Grand Event!
The annual China FMCG Innovation Conference, along with the 2nd China FMCG Hard Discount Conference and the 2nd China FMCG Distributor Conference, enters its 10-day countdown. From March 14-16, 2024, the 9th China FMCG Innovation Conference and the 2nd China FMCG Hard Discount Conference & the 2nd China FMCG Distributor Conference, hosted by New Distribution and co-hosted by Anneng Zhilian and Yonyou Digitalization, will be grandly held in Chengdu. The 2nd China FMCG Distributor Conference is hosted by New Distribution and co-hosted by Zhoupu Data; the 2024 Supply Chain Digital Intelligence Innovation Summit is hosted by New Distribution and co-hosted by Yonyou Group.
New DistributionAfter 6 Years in Trade, Annual Sales of 1 Billion, Covering 15,000 Local Small Stores: The Development History of Jiayun Yunship
A distributor achieved annual sales of 1 billion yuan just six years after starting, which is rare in China's FMCG distribution sector. Founded in March 2017, the company broke 1 million in its first month, and by 2023, monthly sales exceeded 90 million, with projected annual sales of 1 billion. Despite the pandemic, the company maintained rapid growth, covering over 15,000 mom-and-pop stores in Xi'an with 6,000+ SKUs.
袁来After Hard Discounts in Snack Foods, White-Label Hard Discounts Could Be the New Highlight of 2024
Hard discounts in snack foods have made a strong start to the supply chain revolution, but the climax awaits large-scale breakthroughs in private labels by mainstream retailers. In 2024, emerging retailers leveraging white-label hard discounts may become the next highlight.
刘春雄Pre-made dishes take over young people's New Year's Eve dinner
Once criticized, pre-made dishes have become a popular choice for young people's New Year's Eve dinner this year. Topics about the New Year's Eve dinner have trended on social media, with many opting for pre-made dishes due to time constraints and convenience. According to reports, 70% of pre-made dish consumers for the New Year's Eve dinner are young people, and sales have surged in supermarkets and online platforms.
唐飞Li Tuchun of Prince Milk Returns to the Fray
In 2023, Li Tuchun, who has been in business for over 30 years, began to reflect on his past successes and failures. In Changsha, he founded the Zero Start Entrepreneurship Camp with a group of post-2000s youths, aiming to help entrepreneurs avoid detours and pitfalls. His passion for the Zicheng Milk project is equally intense, as he seeks to rebuild his career from scratch.
陈晓京3-Yuan Beer Hasn't Disappeared, Why Is Beer Hard to 'Replace'?
The lack of obvious 'replacement' in beer is a reflection of its own industry operating rules and characteristics. In the long run, the trend of premiumization in the beer industry remains unchanged. As the Spring Festival approaches, consumer Zhang Bin is paying close attention to beer prices for gift-giving. In January, he found that during the 'New Year Shopping Festival' on platforms like JD.com, he could still buy brand beers at discounted prices below 3 yuan per can.
云酒Acting as an Agent for Brands like Vinda, Kotex, and Saky, How Did He Make His Own Paper & Hygiene Brand the No.1 in Local Supermarkets?
Creating one's own brand is almost every distributor's dream, but few succeed. This article discusses a practical case: Hongdi Trading in Taizhou, Zhejiang, which represents brands like Vinda, Kotex, and Saky, and has made its own brand Lvya tissue the top-selling paper & hygiene brand in local supermarkets. In a recent in-depth interview with New Distribution, General Manager Lu Zhengfu shared his journey from wholesale to leading local daily chemical trading and his strategies for building a successful private label.
张雨薇