Introduction: Following the health trend, Zhongba Soy Sauce, the pioneer of mushroom soy sauce, is stepping into a new era of consumption.

Pioneer of Mushroom Soy Sauce Aligning with the Health Trend In recent years, due to changing and upgrading consumer demands, the condiment industry is moving towards greener, more natural, and healthier trends. Many brands are focusing on health, aiming to meet consumers' needs for lower burden and fewer additives.

What consumers need, what the people need, Zhongba Soy Sauce does.

As a brand under Qingxiangyuan, a time-honored enterprise with nearly 200 years of history, Zhongba Soy Sauce has always had healthy, green, and natural product genes.

Zhongba Mushroom Soy Sauce, a rare inland soy sauce brand, pioneered mushroom umami technology, brewed with Sichuan water and salt, and uses traditional open-air fermentation with sun exposure and dew at night. It stands out with strong differentiation and uniqueness in the same category, representing natural, green, and healthy seasoning.

Green health, as the brand gene of Zhongba Soy Sauce, perfectly aligns with this era of healthy eating.

A Century-Old Enterprise Rooted in Sichuan, Fragrant Worldwide Zhongba Soy Sauce is a condiment brand under Sichuan Qingxiangyuan, originating from Jiangyou City, Sichuan. As a low-key condiment brand, Zhongba Soy Sauce has developed over nearly 200 years with unique historical accumulation.

With the value of "Zhongba Soy Sauce, the Soul of Sichuan Cuisine" and the mission of "Mushroom Soy Sauce, Fragrant Worldwide," it traces back to 1828, passed down through six generations. As early as 1962, it was rated as "Sichuan Traditional Famous Condiment" by the Sichuan Provincial Department of Commerce.

In 1978, it began to go global, exporting to Canada and Southeast Asia, and entered European and American markets with Sichuan cuisine. In 1985, it was included in the "Encyclopedia of Chinese Famous Foods" and the "Dictionary of Chinese Specialty Products." In 2004, it was the first in the industry to be rated as "China Geographical Indication Protection Product." In 2011, it was awarded "China Time-honored Brand."

Consumer Voices Willing to Pay for Zhongba Soy Sauce In 2023, to spread the natural, healthy, and authentic taste to more consumers and the public, Zhongba Soy Sauce underwent a comprehensive brand image upgrade. Before the upgrade, the Zhongba team visited existing sales channels, and many customers enthusiastically expressed their willingness to pay for Zhongba Soy Sauce. In consumer interviews, Zhongba Soy Sauce received the following responses:

  • "I care more about the mushroom brewing of Zhongba Soy Sauce."
  • "Zhongba Soy Sauce has high value and moderate price."
  • "The ingredient list is clean, with few additives."
  • "I look at the mushroom ingredients like matsutake and termite mushroom in the formula."
  • "The time-honored brand is trustworthy."
  • "Sichuan water, Sichuan salt, Sichuan brewing, more reassuring."

It can be seen that after nearly 200 years of development, green, healthy, natural, and more in line with consumer demands are the original product concept loop of Zhongba Soy Sauce. The Zhongba people are proud to hear consumers praise their products so highly.

Sichuan Water, Sichuan Salt, Sichuan Brewing The Soul of Sichuan Cuisine's Eight Delicacies Zhongba Soy Sauce ranks first among the "Eight Delicacies of Sichuan Cuisine" (traditional Sichuan cuisine seasonings include: Zhongba Soy Sauce, Baoning Vinegar, Pixian Douban, Tongchuan Douchi, Zigong Well Salt, Neijiang White Sugar, Guanghan Young Ginger, Qingxi Pepper, Chengdu Erjingtiao Chili). As the 110th National Spring Sugar and Wine Fair approaches, Qingxiangyuan, as a time-honored brand, deserves attention.

Qingxiangyuan pioneered the "mushroom soy sauce" category over 100 years ago, and Zhongba Soy Sauce, as its brand, is stepping into a new era of consumption.

"Mushroom soy sauce" has grown into the core large single product of Zhongba Soy Sauce, with the following advantages:

  • Brewed with water from the source of the Min River, truly inland, far from the sea and pollution;
  • Uses deep well salt from Sichuan, refusing sea salt, safeguarding consumers' health demands;
  • Located in Jiangyou, Sichuan, surrounded by mountains, in the global golden brewing zone, using sun-exposed and dew-brewing technology;
  • The enterprise is the "intangible cultural heritage inheritor of mushroom soy sauce," pioneering the "mushroom soy sauce invention patent" technology.

With these competitive advantages, according to internal data, Zhongba Soy Sauce ranks at the forefront of sales in the Sichuan-Chongqing region.

Industry experts have commented on Zhongba Soy Sauce: It is difficult to differentiate in the condiment category because it is not directly consumed but a cooking seasoning, whose final value is formed through mixing with dishes and cooking methods. Zhongba Soy Sauce from Mianyang, Sichuan, is a typical representative that differentiates through raw materials, focusing on "mushroom soy sauce," showing distinct uniqueness in the soy sauce market, with promising future growth space!

2024 Zhongba Soy Sauce Spring Sugar and Wine Fair Policy Plan For this Spring Sugar and Wine Fair, Zhongba Soy Sauce offers a series of strong policy support to distributors.

1. Market Personnel Support This is what dealers value most. Annual sales of 2 million yuan support 1 full-time salesperson. New customers receive no less than 1 centralized distribution action within 3 months.

2. Marketing Budget Support Provide expense support for new openings, listings, barcodes, and displays, as well as reward and rebate policy support. Also, related supporting materials, promotion support, advertising materials, store shopping guides, and event activities.

Specific Franchise Policy Details (1) Team empowerment: corporate culture, product knowledge, brand tactics, sales skills training. (2) Sales support: sales management, logistics management, return and exchange management, inventory management, reward and rebate policy support. (3) Tool support: product knowledge manual, channel standard manual, sales technique manual professional support. (4) Entry support: new opening, listing, barcode, display expense support. (5) Market development: new customers receive no less than 1 centralized distribution action within 3 months. (6) Market protection: designate 1 customer for cooperation in the same region and channel. (7) Personnel support: annual sales of 2 million yuan support 1 full-time salesperson. (8) Promotion support: new product launch, advertising materials, store shopping guides, event activities support. (9) Customer relations: key regions, key channels, key customer relationship management. (10) Brand empowerment: regional media, brand building, terminal beautification support.

According to insiders at Zhongba Soy Sauce, taking advantage of this Sugar and Wine Fair, Zhongba Soy Sauce will soon officially release a heavyweight new product.

Given that Zhongba Soy Sauce has been mainly promoting mushroom soy sauce in recent years, this heavyweight new product should continue its core advantages and make extraordinary innovations. Stay tuned!

With the arrival of the 110th Spring Sugar and Wine Fair, it is believed that Zhongba Soy Sauce will attract the attention of condiment and grain and oil dealers nationwide. At this Sugar and Wine Fair (Hotel Exhibition: March 15-19, Chengdu Youyuan Holiday Hotel (Sichuan Book Building), 2nd Floor, Booth B07; Convention Center: March 20-22, Chengdu China Western International Expo City, Hall 5, Booth 5G090T).

At the Sugar and Wine Fair, Zhongba Soy Sauce will also bring tempting on-site "golden policies" for willing dealer partners:

  1. Sign on-site at the fair, and the prepayment of 1 yuan on the day counts as 1.1 yuan (limited to 10,000 yuan).
  2. Sign during the fair and make a single payment within the event period (March 15 to April 15): if the amount is less than 200,000 yuan, enjoy a 10% bonus; if the amount is 200,000 yuan or more, enjoy a 15% bonus for market development.
  3. On-site lucky draw for a 10,000-yuan gold bar: scan the QR code to draw gold bars, with first prize 60g, second prize 50g, and third prize 30g.

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