TOPIC ARCHIVE
Consumer & Categories articles
新消费/品类
Browse 1957 New Distribution articles about Consumer & Categories.
Published articles
1957 articles · Page 14 of 82
Wahaha, Dayao, Wanglaoji... All Focusing on This Track in 2024!
In 2024, the niche juice category of double pomelo juice is gaining momentum, with brands like Youxianggu, Wahaha, Dayao, Wanglaoji, and Pukou entering the market. Youxianggu's Song You Zhi sold nearly 1.1 billion yuan in two years by developing distribution channels in Zhejiang, and the company aims to make it a 10 billion yuan product by 2027.
New DistributionDisguised as Health Supplements, This Instant Coffee Is Selling Like Crazy
POSITIVE HOTEL's sales on Douyin e-commerce over the past year show that while instant coffee struggles to command high prices, health supplements can. By repositioning its instant coffee as a health supplement, POSITIVE HOTEL has achieved remarkable success through strategic marketing and packaging innovation.
沥金Relied on One Drink for 30 Years, Has the Once National Brand Been 'Rolled' to Death by Internet-Famous Brands?
Convenience store freezers and supermarket shelves are the arena for beverage products. Through the glass doors, one can see the evolution of products in the beverage track from the colorful bottles. Among them, dairy drinks seem to always hold a place. This category, once glorious as a 'milk substitute' for many years, can be called a 'national-level' product in the hearts of many post-80s and post-90s generations. Why say 'once'? Because after a period of brilliance, they have inevitably fallen into silence, such as Li Zi Yuan, which dominated for 30 years with a sweet milk drink.
曾有为Going to the Countryside: How Beverage Manufacturers Can Find Opportunities in Lower-Tier Markets
During a business trip to Jingxi City, a border town in Guangxi with a population of 480,000, the author discovered intense competition and business opportunities in the beverage market, prompting reflection on whether brands facing performance bottlenecks can find breakthroughs in such markets. The article shares insights on market potential, existing problems, and development strategies for county-level markets.
邢仁宝Budweiser's Sales and Revenue Both Decline: Is There an Opportunity for Domestic Beer?
As summer approaches, the beer sales season is about to peak. Budweiser, the industry leader, has reported disappointing recent performance, with both revenue and sales declining in Q1, including a 6.2% drop in sales volume and a 2.7% drop in revenue in China. While weather is partly to blame, media generally believe the root cause is weak product sales, especially for Budweiser's high-end lines, whose market share is being eroded by competitors, potentially leading to a prolonged downturn.
魔刀石Beverage Industry's "Star-Making Plan" Launched, Leading Industrial Innovation and Boosting Channel Growth
On May 28 at 20:00, the "Stars and All Things·2024 Pinyinhui National Brand Upgrade Launch" was held online by Pinyinhui, a channel growth empowerment platform for China's beverage industry, attracting over 50,000 viewers. At the launch, Pinyinhui founder Sister Xi analyzed the current state of the beverage industry, the pain points of brand owners in B2B and B2C, and market development trends. Combining Pinyinhui's industrial innovation momentum and resource linkage advantages, she systematically proposed the "Star-Making Plan" aimed at reshaping industrial value from the channel and market ends, and optimizing channel operation efficiency from methodological and practical perspectives to help brand owners and channel distributors achieve channel growth and market breakthroughs.
品饮汇媒体中心The New Era of Large Bottles: Decoding the Popularity of 1L Beverages
With more capacity than the standard 500ml drinks and more portable than traditional 1.5L or 2L family packs, 1L beverages are becoming the new trend. "I launched a private-label soda drink last April, and the 1L SKU is currently the bestseller," said Mr. Liu, a Shandong supply chain merchant. "In 2023, large bottle drinks sold significantly better than the previous year, with 1L sizes selling the best," added a Hunan distributor. A survey of supermarkets reveals that beyond common brands like Uni-President and Master Kong, which have long offered 1L packs, new entrants like Eastroc's 1L electrolyte drink and Genki Forest's 950ml product are also joining the trend.
一木Only 9.1% Oppose Pre-made Dishes
Pre-made dishes remain a hot topic. In the first half of this year, topics like 'New Year's Eve pre-made dishes', 'pre-made dishes in schools', and '315 exposure of Meicai Kou Rou' frequently trended on social media, sparking extensive discussion, controversy, and criticism. Despite this, pre-made dishes continue to expand rapidly. According to iiMedia Research, the market size of China's pre-made dish industry reached 516.5 billion yuan in 2023, a year-on-year increase of 23.1%. In the future, the market is expected to maintain high growth, with projections to exceed 1 trillion yuan by 2026.
吃预制菜的DT君Lai Yifen Chairman Shi Yonglei: In a Shrinking Market, Be Solid in Business and Meticulous in Control
NielsenIQ data for 2023 shows significant channel growth: warehouse club store count up 37.8%, content e-commerce sales up 55.7%, and snack discount store industry scale up 75.8%. The FMCG market is undergoing major channel transformation. At Foodaily FBIC2024, Lai Yifen's chairman Shi Yonglei emphasized the 'fresh snack' positioning, focusing on user experience and product innovation, and advocated for long-term value creation over short-term profits.
New DistributionBehind the 'Big Snack' Trend: More Than Just an Emotional Spending Spree
A tourist visiting Changsha posted a short video on Douyin saying that during the May Day holiday, the queue outside 'Super Snack Busy' stretched for a kilometer. This year, the snack chain brand 'Snack Busy' opened a store in Changsha selling oversized snacks, which became so popular that a second store, 'Snack Huge', was opened nearby in March. Young people in Changsha are now flocking to carry large snacks, sparking a trend that goes beyond mere cost-saving.
定焦团队Returning to the FMCG Track, Former Alibaba Executive Lin Xiaohai Takes Over as CEO of Shanghai Jahwa
Shanghai Jahwa United Co., Ltd. recently announced that Pan Qiusheng resigned as chairman and CEO for personal reasons, and Lin Xiaohai was appointed as CEO and general manager, effective June 1, 2024. The century-old company faces declining revenue and increased competition, and Lin's appointment is expected to accelerate its digital transformation.
New DistributionBlue Moon's Product and Knowledge-Marketing Foundation
Blue Moon sustained category leadership through technology-led product upgrades, solutions for narrower cleaning occasions, and long-term consumer education built around the role of a cleaning expert.
New DistributionFMCG Distributors' Business Is Getting Harder!
Hello friends. I'm Yuan Lai from New Distribution. Recently, I've been conducting market research and sharing insights with offline distributors of Kimberly-Clark (China) and C&S Paper, and had in-depth discussions with several distributor friends. It's clear that offline FMCG distributors are facing increasingly tough business conditions, primarily due to declining foot traffic and sales at retail stores.
袁来The Channel War in the Snack Industry
The snack industry, stirred by discount retail formats, is showing initial signs of divergence. Three Squirrels reported Q1 2024 revenue of 3.646 billion yuan, up 91.83% year-on-year, while Yanjin PuZi saw revenue of 1.223 billion yuan, up 37.00%. Liangpin PuZi lagged with only 2.79% growth and a 57.98% drop in net profit.
伯虎团队Consumption Downgrade: Rise of White-Label Brands Overwhelms Big Names
The trend of consumption downgrade has finally reached brands, with white-label brands rising rapidly to dominate the market. White-label brands, supplied directly by upstream manufacturers or channel distributors, focus on cost-effectiveness. As consumer attitudes shift, more people prefer quality affordable alternatives, giving white-label brands more market space. In recent years, the dividends of white-label products have been evident across various sectors, with food being the most representative.
豆沙包Beingmate Faces Challenges Both Internally and Externally
Due to the controlling shareholder Beingmate Group's debt changing hands again, Beingmate's stock forum is abuzz. Over more than four years, Beingmate Group has neither repaid nor extended this debt, leading to multiple changes of ownership. Notably, the second creditor, Great Wall Guorong, even incurred a loss of nearly 100 million yuan to auction off the claim publicly for peace of mind. In recent years, the milk powder industry has entered an adjustment period, which coincides with Beingmate's development trough. The company's core business has been declining year by year, dimming the halo of the 'First Milk Powder Stock.' Returning to the top tier of milk powder seems highly unlikely...
陈晓京"Game Changer" Master Kong: Breaking Through in the Electrolyte Water Arena
The electrolyte water track has attracted another giant: recently, Master Kong launched its "Infinite Power" electrolyte water, officially entering the functional beverage sector. As a new challenger in this arena, can Master Kong break through with its strength?
孟云Getting Pricier, Beer Giants Rake in 100 Billion Yuan Annually
Beer giants' 2023 annual reports reveal a common trend: sales volumes are flat or slightly down, while revenue and especially profit growth are driven by higher per-ton prices. The four major players—China Resources Beer, Tsingtao Brewery, Chongqing Brewery, and Yanjing Brewery—saw their combined revenue exceed 100 billion yuan for the first time, reaching 101.9 billion yuan, with net profits growing rapidly. China Resources Beer remains the undisputed leader, having expanded through acquisitions since 1993, but its foray into baijiu has yet to yield significant results.
让商业更具价值The Sizzling Snack Discount Stores Are Heading Toward the 'Peak of Foolishness'
In the past two years, the hottest tracks in the consumer goods sector have been SHEIN's cross-border 'small-batch, fast-reorder' model and the booming snack discount store market in China. In 2023, SHEIN's revenue reportedly exceeded $30 billion, surpassing ZARA and Uniqlo to become China's largest apparel company. Domestically, snack discount stores saw over 10,000 new openings in 2023, with total stores exceeding 20,000, led by Snacks Are Busy (including Zhao Yiming) with 7,500 stores and claimed revenue of over 20 billion yuan.
苗庆显Hope Water Doesn't Make Beverages, It Makes Wishing Wells
Hope Water isn't just a drink; it's the smallest unit of a wishing well. Recently, a friend got engaged and posted a nine-photo set on Moments. Out of professional habit as a marketer, I noticed that the engagement party table featured Hope Water, and it even had its own photo slot. Many may not know this brand, but if you dine out, you might spot it in restaurant drink coolers. Hope Water's position in the beverage industry is subtle: its annual sales are only 500 million yuan, far behind giants like Kangshifu, Wahaha, and Coca-Cola, and even Yuanqi Forest, a fellow new consumer brand, with nearly 10 billion in revenue, leaves it in the dust. However, it occupies a magical niche, firmly capturing consumer minds in its segment.
IC实验室How to Achieve Growth in This Year's Beverage Peak Season in the Era of Shrinking Volume?
In March, the author visited markets in Guangdong, Zhejiang, and Jiangsu, which are economically strong and populous provinces. Despite being opportunity markets for the beverage industry, these regions showed signs of weakness in the categories of interest, with distributors, secondary clients, terminal store owners, and sales staff all displaying varying degrees of lack of confidence. This may be related to the current economic situation, urban industrial transformation, or competitive dynamics, confirming the judgment that the beverage market is in a stage of shrinking volume. The article discusses how to achieve growth in this context, focusing on strategies for the upcoming peak season.
邢仁宝Beer Premiumization Enters the Second Half
2023 was a year of reversal for the beer industry, with production and sales surging in the first half but suddenly stalling in the second, leaving annual growth at just 0.3%. In previous years, local beers were rising while foreign beers declined, but last year Budweiser China and Carlsberg regained momentum, putting growth pressure on China Resources Beer and Tsingtao Brewery. The main reason is that local beer premiumization lacks a solid foundation, having achieved initial premiumization through top-down price increases, but still falling short in product strength, brand power, and control over high-end channels. The second half of China's beer premiumization requires a new approach to seize the initiative in the high-end beer market.
杨伟Lai Yifen: Attack and Defense in the New Economic Cycle
From March 14 to 16, the 9th China FMCG Innovation Conference with the theme 'Supply Chain Revolution' was held in Chengdu. During the conference, over a hundred speakers and more than two thousand manufacturer representatives and FMCG professionals from across the country explored how distributors and brand owners can seek growth in the current environment. Among them, Mr. Zhao Hanli, Vice President of Lai Yifen, delivered a significant sharing session titled 'Lai Yifen: Attack and Defense in the New Economic Cycle', which sparked lively discussions among the attendees. New Distribution specially reports on the highlights for our readers.
赵汉利Why Is “Five-Code Integration” the Infrastructure for FMCG Channel Digitalization?
Liu Chunxiong comments: 1. Codes are the most convenient way to connect channel customers and end users. 2. The “five codes” evolved from baijiu: inner cap code, outer cap code, inner box code, outer box code, and pallet code. For FMCG companies, these can be understood as user C code, promotion code, terminal b code, distributor B code, and logistics code. All five channel objects are within the codes. 3. “Five-code integration,” also called “five-code association,” establishes a logical chain among all channel members at once, making channel relationships transparent and simplifying full-chain digitalization.
潘洪玉&林德燊