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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 13 of 82
Returning to the Essence of Pure Tea: How Does 'Heir of Tea' Create Category Differentiation?
If asked which category has been the most dazzling in the beverage sector in the past two years, the answer is undoubtedly sugar-free tea. Sugar-free tea products have continued to surge, with data showing that in 2023, the overall beverage market grew by 6%, the ready-to-drink tea category grew by 19%, and sugar-free tea doubled with a 110% increase. However, as more players enter, issues like homogenization and lack of innovation in the sugar-free tea market are becoming more prominent. Focusing on 'tea' itself and building core competitiveness and differentiation is undoubtedly the way to break through. This year, a new sugar-free tea product that stands out is 'Heir of Tea'.
丹序12 Days to Go! Yihai Kerry, Yili, Hsu Fu Chi, Weilong, Luhua, Tsingtao Beer, C&S, Bright Dairy, Genki Forest and More Gather in Shanghai for a Grand Event!
From August 20-22, 2024, the 6th China FMCG Conference and the 3rd China FMCG Hard Discount Conference & the 3rd China FMCG Distributor Conference, themed 'Navigating the Era of Shrinking Volume', will be held in Shanghai. Hosted by New Distribution and co-hosted by Heyin Network, with Lemeng co-hosting the Hard Discount Conference, Zhoupu Data as a co-organizer, and sponsorship from Chunguang Food and Abstract, the event will feature over 100 industry leaders across three days of forums and seminars.
New DistributionMonthly GMV Exceeds 10 Million, Single Product Sells Out in 3 Days: Food Merchants Profiting Big on This 'Dark Horse' Platform
As market conditions change and consumer demands diversify, distributors in the FMCG industry are evolving from single-agent models to platform-based service providers, local retailers, and omnichannel operators. Amid this transformation, Dewu, a platform focused on young consumers, has emerged as a new blue ocean for food and beverage distributors, offering significant growth opportunities through its young user base and content-driven marketing.
冯瑶New Mass Products: The Engine of Industry Growth
This article focuses on the concept of 'new mass products' (新大众), which are upgraded versions of traditional mass products that meet evolving consumer needs. It argues that the emergence of new mass products is crucial for industry growth, as they open up the industry ceiling and provide a path forward amid market contraction.
刘春雄Dairy Industry Enters the Second Half: No Easy Growth
In recent years, due to optimistic expectations for consumption, Chinese dairy companies have seen a boom in large pasture construction, and small and medium-sized farms have actively expanded their herds, but the overly rapid capacity expansion has laid hidden dangers for today's dairy industry difficulties. Nielsen data shows that from 2021 to 2023, the revenue growth rate of domestic dairy products significantly declined, with year-on-year growth of 7.9%, -6.5%, and -2.4% respectively, while raw milk production capacity maintained an average annual growth rate of 7% during the same period. Since this year, the impact of oversupply of domestic raw milk has further escalated. The direct impact is that the price of raw milk continues to decline, even leading to a price-cost inversion.
窄播Foreign Beer, Abandoned by Chinese Consumers?
Customs data shows that from January to May 2024, China's cumulative beer imports fell 32.9% year-on-year to 134,110 kiloliters, with the value dropping 27.5% to 1.35673 billion yuan. Analysts expect June sales to remain below expectations, continuing a five-year decline since 2019.
响马FMCG Distributor: Cash Settlement, 5,000 SKUs, Whole-Store Model for Daily Chemicals Achieves 50% Annual Growth
In recent years, distributors have faced tough business conditions, especially in snacks and daily chemicals. One daily chemical distributor, Henan Shirui Trading Co., Ltd., has bucked the trend with 48% growth in 2023 and a 50% target for 2024, using a 'whole-store output' model with cash-only transactions and 5,000 SKUs.
袁来This Generation of Young People Is Abandoning Sugary Drinks
Xiao Zhang, a small supermarket owner, has seen his shelves' prime cold-display spots taken over by sugar-free products from major brands like Master Kong, Uni-President, Oriental Leaf, Suntory, and Guozishule. Sugary drinks that once sold well are now relegated to corners. "No choice, most young people now want sugar-free tea, it's like following a trend," Xiao Zhang explains. Young people who once relied on "adding sweetness to life" are now quitting sugar, and even tea shops are launching sugar-free options. On June 3, 2024, Heytea introduced new low-burden drinks and announced a "fruit tea sugar control plan." According to data, the sugar-free ready-to-drink tea market share nearly doubled from 16% to 32% in 2023, with a growth rate of 110%. By 2024, sugar-free tea has surpassed sugar-free soda to dominate the sugar-free beverage market.
林小白Serving Top Snack Stores like Mingming Busy and Hao Xiang Lai, Lemeng Helps Community Retail Return to Retail Essence
The wave of hard discount has begun and won't stop. Over the past year, New Distribution has published a hard discount white paper, held the FMCG Hard Discount Conference, written in-depth industry insights, and shared discount retail cases. Recently, I had an in-depth exchange with Zhang Haibo, co-founder of Lemeng, whose insights on the industry's development and future changes are highly valuable. For the FMCG industry, Lemeng may not be well-known, but in the discount retail sector, especially the snack store industry, Lemeng is a household name.
任文青Andy"Generic" Snack Discount Stores Sweep Townships
Wang Hua, a former designer, opened a snack discount store in a small township in Shandong, but business has been poor, with daily sales around 700 yuan and a 16% gross margin, leading to losses. He regrets joining the franchise, as the initial investment was nearly 90,000 yuan, and the prices are not competitive compared to county-level stores. The article also discusses the rapid expansion of snack discount stores in county towns and townships, their low-price strategies, and the challenges they face.
晴山9.9 Yuan a Bottle: Aldi Exposes the Truth About Baijiu
Baijiu is now selling for 9.9 yuan. Recently, amid falling Moutai prices and stock value, a 9.9-yuan baijiu newly launched by German supermarket ALDI was snapped up by young consumers. The 52-degree liquor, made from five grains using traditional solid-state fermentation, sells for just 9.9 yuan per 500ml, and Aldi says it still makes a profit at this price. Not only baijiu, but a bottle of yellow wine at Aldi costs only 5.9 yuan. Aldi has been promoting low-priced private labels this year, such as its own milk brand 'Youbai' with a low-temperature pasteurized fresh milk at just 8.5 yuan.
沥金Internal Competition and Upgrading: Fighting on Two Fronts
Shrinking volume is a reality that cannot be denied. Since 2013, the FMCG industry has experienced over a decade of volume decline. In 2023, almost all major FMCG categories, except beverages, have fallen into contraction. The key is to recognize that the era of shrinking volume is irreversible, and the only path to growth lies in product structure upgrades, particularly through new mainstream price-band blockbusters.
刘春雄Birch Tree Juice: Quietly Making Big Money
The health trend has become an unavoidable topic in the consumer market, with almost every category emphasizing functionality and health attributes to boost their value. Beverages are no exception, from low-calorie, zero-sugar teas to the increasingly popular health waters. Taking it a step further, from beverages to concentrates, goji berry and sea buckthorn juices have been hot since 2023. Now, birch tree juice has exploded on Douyin, with sales exceeding 100 million yuan in the past year, a year-on-year increase of nearly 600%. What is the current market status of birch tree juice, and how did it become so popular? With an average price per bottle of over 20 yuan, why are consumers willing to pay?
沥金At 3.5 Yuan a Liter, This 'No-Name' Brand That Beats Iced Tea Is Being Hailed by Workers as the New 'Loser Drink'?
Last summer, the term 'loser drink' went viral to describe budget-friendly 1L beverages. Now, the little-known brand Yineng has been crowned the new 'king of loser drinks' for its ultra-low prices, often below 2 yuan per liter, despite being a copycat of Suntory's flavored waters. As prices of other drinks rise, Yineng's affordability has made it a favorite among students and workers, though experts question its long-term viability.
嘴嘴One Key Upgrade to Boost Your Freezer Sales by 20% This Summer!
For beer, beverages, dairy, and ice products, freezers are the most critical sales channel. If you lose the freezer war, a summer failure is almost inevitable. With over 20 million freezers deployed in retail and foodservice outlets, brands like Kangshifu, Uni-President, Nongfu Spring, and Genki Forest are investing heavily. However, traditional freezer management relies on periodic visits, leading to issues like impurity, untimely restocking, and hidden losses. The Xuanwu Cloud Xuantong AIoT Smart Freezer revolutionizes this by using AI vision to monitor and manage freezers in real time, boosting sales by over 20% and purity by 17%.
陈思廷Global $21.39 Billion! Who Made A2 Milk Popular?
In recent years, the dairy industry has gradually entered a downturn, with sluggish product sales and upstream farms experiencing a 'cold winter.' However, among various market segments, A2 milk has stood out. As an emerging high-end market track, A2 milk is in the early stage of rapid growth, with major dairy giants accelerating their布局 to use A2 dairy products as a differentiation breakthrough. While jointly expanding the A2 dairy cake, how to maintain differentiated competitive advantages and gain industry discourse power remains a topic that every dairy company needs to address.
追光Head Snack Chains Expand Aggressively: Should Regional Players Advance or Retreat?
On June 12, Mingming Henmang Group announced surpassing 10,000 stores, becoming the first local snack chain to achieve this scale. Since 2020, snack discount stores have entered a rapid expansion era, with head players expanding nationwide and consolidating through mergers. According to NielsenIQ, the snack discount store sector grew by 75.8% in 2023. In early 2024, Henmang introduced a 'zero franchise fee' policy, driving its store count from 6,000 to 10,000. Regional players face intense competition but are finding survival strategies such as product differentiation, fee waivers, alliances, and transitioning to discount supermarkets.
汪海Why Juice Is Becoming Increasingly 'Fresh'
Juice is returning to the public eye in a form that caters to health trends. After 2021, the shrinking domestic demand for juice gradually recovered. According to data from the '2022 China Shopper Report, Series II' jointly released by Bain & Company and Kantar Worldpanel, juice became the fastest-growing beverage subcategory in sales during the first three quarters of that year. Under this growth trend, the popular form of juice products on the market has shifted from the previously popular FC (From Concentrate) to NFC (Not From Concentrate). The biggest difference between the two lies in the processing technology; the latter reduces the concentration and reconstitution steps, preserving the original flavor and nutrition of the fruit to the greatest extent.
窄播Aiming at the Sports Snack Track, Hsu Fu Chi Unveils Its First Sports Superstar Spokesperson
On June 29, Hsu Fu Chi officially announced sports superstar Yi Jianlian as the brand ambassador for its Milo brand, following its earlier announcement of introducing Milo Sports Power Biscuits into the Chinese market. This move has again stirred strong reactions in the industry, marking a new breakthrough for Hsu Fu Chi in the snack food sector and showcasing its ambition to make a big push in the biscuit segment.
New DistributionUgly Konjac: A Super Snack Generating 40 Billion Yuan Annually
Konjac, often overlooked for its appearance, has become a massive industry in China, with a single snack product generating billions in annual sales. From snacks to staple foods, China leads the world in konjac consumption and production, leveraging its health benefits to create wealth and export opportunities.
李果果Qiaqia: The 'Robert' of the Snack Industry
Qiaqia, a leading Chinese melon seed brand, has adopted a playful and social media-savvy persona, engaging in witty interactions with other brands. This strategy, rooted in its entertainment-focused brand DNA, has helped it maintain relevance and expand globally, achieving significant market presence and revenue.
QueenieThe 'Most Rational 618' Sees Tsingtao Beer Still Dominating the Charts: What's Behind It?
Since its launch by JD.com in 2010, the '618 Shopping Festival' has become a nationwide e-commerce promotion event. This year, major platforms collectively canceled pre-sale activities, making the event more 'rational.' Despite this, Tsingtao Beer once again topped the beer category rankings across platforms, demonstrating its strong market competitiveness. New Distribution conducted an in-depth investigation to uncover the strategies behind Tsingtao's success during this year's 618.
诺言Bulk Snack Retail Enters the '10,000-Store Era': Where Does the End of Retail Industry Involution Lie?
This article first explains the essence of the bulk snack retail business, then analyzes why Maiming Henmang became the first to reach 10,000 stores, and finally discusses the profound impact of this milestone on the retail market structure, predicting a transformation towards discount supermarkets and a reshaping of the industry.
戚特The Son of China's Richest Man in Daily Chemicals Has a Tough Job
Liby, a giant in China's daily chemical industry, is facing intense competition and slowing growth, leading to layoffs and downsizing. The founder's son, Chen Zebin, has taken over as chairman but faces challenges from rivals and internal resistance to his digital reforms.
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