From August 20-22, 2024, 【Navigating the Era of Shrinking Volume】The 6th China FMCG Conference and the 3rd China FMCG Hard Discount Conference & the 3rd China FMCG Distributor Conference will be grandly held in Shanghai! This conference is hosted by New Distribution, co-hosted by Heyin Network, with the 3rd China FMCG Hard Discount Conference co-hosted by Lemeng. Zhoupu Data is a co-organizer, and it is specially sponsored by Chunguang Food and Abstract, with media support from Xinchao Media. Over 3 days, more than 100 industry experts will gather for one main forum, one China FMCG Hard Discount Conference, one China FMCG Distributor Conference, and multiple parallel forums and salon seminars. Leading FMCG brands such as China Resources Beer, Yihai Kerry, Unilever, PepsiCo Foods, Nestlé, Hsu Fu Chi, Mondelez, Yili, Mengniu, Bright Dairy, C&S Paper, Tsingtao Beer, Uni-President, Haitian, Kimberly-Clark, Perfetti Van Melle, Weilong, Luhua, Liby, Yinlu, Blue Moon, Genki Forest, and Three Squirrels, along with their executives, department directors, and regional managers, will gather in Shanghai to participate in this industry event. 1. The biggest FMCG thought feast of 2024: Centered on the theme 'Navigating the Era of Shrinking Volume', we will explore the development opportunities and transformation paths for China's FMCG industry against the backdrop of overall economic and consumption downturn. Over 3 days, there will be 3 main forums. The FMCG Conference main forum will discuss industry transformation in the era of shrinking volume; the Hard Discount Conference will explore the impact of offline retail on the industry and incremental opportunities; the Distributor Conference will address the transformation and exit strategies for intermediaries from brands to downstream retail during the shrinking and transformation period. 2. Four major industry reports will be released on-site: With only 12 days left until the conference, as the countdown begins, the content preparation is nearing completion. This article provides a detailed overview of each session to help friends from various fields clearly understand the conference and find the most suitable forum. Day 1, August 20 Morning & Afternoon - China FMCG Conference In the consumer goods industry, many great companies were founded during economic recessions or financial crises. These companies planted seeds during downturns and eventually grew into towering trees. In bad economic times, it is a process of accelerated elimination: companies with outdated business models, unhealthy finances, and slow or declining growth accelerate their demise. Although companies disappear, market demand remains. How can FMCG companies navigate the era of shrinking volume, achieve counter-trend growth, and lead the industry forward? Listen to the thoughts and practices of brand founders & executives, economists, and other industry experts. In the morning session, we have invited Wang Xuebin, Associate Professor at the School of Economics, Shanghai University; Zeng Jian, Co-founder & Senior Vice President of Xinchao Media Group; Xin Jialin, General Manager of Ant Digital New Retail Business Department; Zhao Hongmei, Director of Consumer Goods Channel Division, Yihai Kerry Group; Bei Nianjun, Founder & CEO of Shanghai Heyin Network Technology Co., Ltd. and Founder of MPP Alliance; and Wang Kaibao, Head of New Retail Operations at Adopt a Cow Group. In the afternoon session, we have invited Yu Jian, General Manager of Kantar Worldpanel Greater China and expert on China's consumer and retail market; Pan Kun, General Manager of Digital Intelligence Division at Zhoupu Data; Song Wei, Founder of Youxianggu Brand and Chairman of Zhejiang Youxianggu Holdings Co., Ltd.; Liu Zhao, CEO of Qince; Meng Fanzhong, Chairman of Biyoute Commercial Group; Ma Enduo, Chairman of Jinduoduo Food Group; and Zhou Hongkang, Marketing Director of Bright Dairy Co., Ltd. Target Audience: √ Brand founders, executives, sales directors, and channel managers √ Large and medium-sized brands seeking omnichannel development √ Internet companies deeply involved in the FMCG industry √ Traditional distributors seeking omnichannel layout Day 2, August 21 1. Morning & Afternoon - China FMCG Hard Discount Conference In fact, since 2023, all roles in the industry chain, including manufacturers/brands and retailers, have felt increasing difficulty. Why? Essentially, the Chinese commercial circulation system initiated by the retail end is undergoing a profound transformation. What changes have occurred in retail in 2024? How will hard discount develop? Listen to the latest views from practitioners in the hard discount circle, brand executives, and traditional retail operators. In the morning session, we have invited Ding Jiachuan, Managing Director & Global Partner at Boston Consulting Group; Zhang Huiying, National Sales Director of Oishi; Lin Yongqiang, Chairman of Guanpake; Zhang Haibo, Co-founder of Lemeng; Wu Bin (Shu Xiaoqi), Distribution General Manager of Three Squirrels; Che Haiyan, Vice President of Leerle Group; Yuan Ye, Co-founder & Vice President of Xunwushe; Guan Xue, CEO of Gaosheng Wine (Shanghai) Co., Ltd.; and Qi Te, Consumer Investor & Industry Consultant. In the afternoon session, we have invited Lian Jie, author of 'The Era of Hard Discount in Chinese Retail' and 'The Third Kind of Retail'; Xue Wenfa, Assistant to the Chairman and Deputy General Manager of Marketing Center at Guangdong Yinxue Group; Zhang Ning, Co-founder of HotMaxx; Li Bin, Co-founder of Snack Cabin; Yu Xiuwei, Founder of Tangshan Yihe Trading & Diandiantong B2b Supply Chain & Positive Commercial Chain; Ren Xiaodong, Founder of Mofang Yunxiao; Shi Jianwei, Founder of Jinbaibai; Jia Yongshun, General Manager of Xuzhou Jintong Food Trading Co., Ltd.; Wang Baicheng, Founder & Chairman of Wangge Discount Supermarket; and Zhang Haibo, Co-founder of Lemeng. Target Audience: √ Brand executives, sales directors, and channel managers √ Core senior executives directly responsible for marketing growth √ Brand new retail department practitioners √ New brand founders and executives 2. Morning - Heartbeat Omnichannel Marketing Omnichannel operations have become an important growth point in the FMCG industry in recent years, bringing significant new increments to FMCG manufacturers. Today, the industry has seen many encouraging changes, with many platforms and brands having their own overall framework and thinking for omnichannel operations. How should we think about omnichannel operations and how to sustain them? To this end, for omnichannel operations management, New Distribution has invited Lu Le, GM of Shanghai Jizhun Marketing Planning Co., Ltd.; Peng Chuangang, General Manager of Sales at Hsu Fu Chi International Group; Shi Yonggang, Deputy General Manager of Innovation Marketing Division and E-commerce Director at Tsingtao Beer; Li Jianing, Public Relations Manager at Weilong Delicious; and Wang Kaibao, Head of New Retail Operations at Adopt a Cow Group. Target Audience: √ Heads of new retail departments at leading brands √ CEOs, CMOs, and other senior executives directly responsible for growth √ FMCG practitioners studying new retail channel changes √ Senior executives bringing core middle management to enhance knowledge and vision Afternoon - Digital Operations Practice Parallel Forum In the current market, the importance of digitalization is self-evident, but how to implement it, how to practice it, and what is the path? How can it truly support operational efficiency and growth? Every company is in the process of exploration. How to do digital operations well is a topic every FMCG brand must consider now. Based on this, New Distribution has invited Zhang Huan, CEO of Shanghai Yishupan Intelligent Technology Co., Ltd.; Yang Senlin, CIO of C&S Paper; Yuan Jian, Founder of Anhui Hairuan Information Technology Co., Ltd.; Zhao Wei, Director of New Retail Development at Yili Group Digital Technology Center; Jiang Bo, CIO of Shandong Luhua Group; Qin Yafeng, Founder of Beijing Super Node; and Liu Xiubin, General Manager of Out-of-Province Division at Jiangxi Lidu Liquor Co., Ltd. Target Audience: √ Core senior executives directly responsible for marketing growth √ Brand executives, sales directors, and channel managers √ Corporate executives seeking data technology empowerment for FMCG Day 3, August 22 Morning & Afternoon - China FMCG Distributor Conference In the past decade of linear growth, as long as channels were sufficiently deep, with deep distribution and high terminal coverage, it was an era of easy wins. The industry chain transformation triggered by the retail end is in full swing, and many distributors still rely heavily on brands and channels, leaving them in a dilemma under pressure from both ends. Do distributors still have room to survive? What is the future development path? In the morning session, we have invited Wendy Li, Partner of New Distribution Research & Consulting; Zhou Zhen, Vice President of Zhoupu Data; Zhu Bideng, Executive Director & Partner of Genki Forest; Cai Zhicheng, Founder of Chengdu Laiken Information Technology Co., Ltd. and former technical co-founder of Huijinhuo; Yang Qiming, CEO & Founding Partner of Kuaile Zhanggui; Wang Zhengqi, Founder of Mo Xiaoxian; and Luo Kai, Founder of Luoyang Hecai Trading Co., Ltd. and General Manager of Shendu Yigou. In the afternoon session, we have invited Li Hongxin, Deputy Secretary & Vice President of Wanhui Retail Group; Hai You, Channel Marketing Expert & Partner of New Distribution; Zhou Xu, General Manager of Zhenshimei Supply Chain Management Co., Ltd.; Zhang Wenhai, General Manager of Henan Shizhirui Trading; Xie Xuejin, General Manager of Mengcheng Xishi Trading; and Yun Chuan, Founder of Shengyihao Consulting & B2b Supply Chain Expert. Target Audience: √ Distributors of alcoholic beverages, drinks, snacks, general merchandise, daily chemicals, etc. √ Operators of regional FMCG distribution businesses √ Distributors in supply chain transformation √ Distributors building regional B2b platforms √ Brands planning to cooperate with regional B2b platforms Morning - Going Global Salon Seminar In the wave of globalization, Chinese FMCG companies are turning their attention overseas, exploring this new market full of potential. The rapid growth of overseas markets is undoubtedly a new opportunity for brands. Going global has changed from an 'option' to a 'must' for Chinese FMCG companies. What difficulties do FMCG companies face when going global? How should the channel system be built? On the topic of FMCG going global, New Distribution has invited Cao Hu, Global Partner of Kotler Consulting Group and CEO of Greater China & Singapore; Gao Ling, Chairman of PT.YOYIC CHARMING INDONESIA; Wang Jun, Partner of Egatee and expert in digital supply chain and retail channels; Gao Yunchao, CEO of Ruoyu Group; Zhong Xiongxuan, Founder & President of Howard Globalnomic Resources; Tang Junhua, CMO of Viz Group; and Ling Geng, General Manager of Shanghai Yaling Industrial Co., Ltd. Target Audience: √ Brand executives, sales directors, and channel managers √ Core senior executives directly responsible for marketing growth √ Heads of brand overseas business