As a major professional exhibition in the industry, the Sugar and Wine Fair is hailed as the 'barometer' of China's food industry. Many exhibitors engage in idea exchange and resource integration, seeking new development opportunities. Xunlong Energy is no exception. This year, Xunlong Energy unveiled new products at the Chengdu Spring Sugar and Wine Fair, attracting significant attention from distributors and consumers, and once again became one of the most talked-about brands. With mushroom nutrition at its core and a philosophy of natural health, Xunlong Energy, born amid the new consumption wave, is entering the view of distributors and consumers nationwide, becoming a synonym for health and vitality in the beverage industry. Xunlong Energy Debuts at Spring Sugar New Bottled Products Well Received Since its launch, Xunlong Energy's canned products have continuously attracted market and consumer attention, making mushroom plant-based beverages a phenomenon worth studying and discussing in the industry. Riding the Spring Sugar wave, Xunlong Energy has introduced new bottled products, demonstrating the brand's formidable R&D capabilities. From this Spring Sugar appearance, Xunlong Energy is gradually enriching its product line to meet consumers' diverse needs across different scenarios. The new bottled products continue the formulation philosophy of rare mushrooms and medicinal and edible homologous Chinese herbs, adopting a 3+1 scientific formulation, with white ginseng mushroom, enoki mushroom, and cordyceps militaris as the core ingredients, along with the medicinal and edible herb Polygonatum. Available in Vitality Coffee and Refreshing Sweet & Sour flavors, they cater to consumers' dual pursuit of taste and health nutrition. At the same time, the trendy design of Xunlong Energy's new bottled products is particularly eye-catching, paired with a 500ml large capacity that is convenient and portable, allowing consumers to replenish energy anytime, anywhere, earning unanimous praise from distributors and consumers on site. According to distributors at the event, Xunlong Energy's packaging design and overall IP image clearly differentiate it from other brands, and its flavors are unique. The new bottled products are a precise insight into new consumption scenarios and demands. As the saying goes, 'The layman watches the excitement, the expert watches the craft.' Xunlong Energy is rapidly opening up the market with its unique differentiation advantages. This brand is undoubtedly carving out a new track in the health industry, bringing mushroom nutrition to more consumers. Mushroom Nutrition at the Core Building a Differentiation Moat According to iiMedia Research data, with the growing health awareness, the sugar-control trend in the beverage market is becoming more apparent, with sugar-free and low-sugar food and beverages gaining favor among consumers. Meanwhile, the diversification of demands and tastes is driving iterative innovation in the beverage market. In the future, the beverage market will move towards a 'health-oriented' consumption direction. Xixun Biotechnology, a biotech company focused on the mushroom field, has precisely identified this market demand. Since 'health' is increasingly emphasized in the beverage industry, and the nutritional value of mushrooms is worth deep exploration, why not create a healthy beverage with mushrooms as the core ingredient? The head of Xixun Biotechnology stated, 'Mushrooms, as ideal green food, have extremely high nutritional and development value. Besides being low-fat and high-protein, mushrooms contain abundant functional components that are highly beneficial to human health.' For instance, active polysaccharides in mushrooms have anti-fatigue and immunity-boosting effects. Xixun Biotechnology hopes to leverage the functional benefits of mushrooms so that more consumers can experience their health benefits in daily beverages. As proven, Xunlong Energy has indeed achieved empowering health through mushrooms. According to a test report from the professional third-party testing institution PONY Testing, Xunlong Energy's canned products have the effects of enhancing immunity and alleviating physical fatigue. Moreover, Xunlong Energy has become increasingly segmented in usage scenarios. From staying up late and working overtime, exercising and fitness, fatigue driving, exam preparation, to physical labor, it precisely targets consumers' pain points and needs, creating vitality beverages that bring full energy from a healthy lifestyle. To date, Xunlong Energy has opened flagship stores on e-commerce platforms such as Taobao, JD.com, and Douyin, and offline it has covered terminal channels including campuses, supermarkets, sports venues, e-sports internet cafes, and convenience stores, with collaborations with well-known chains and KA stores, demonstrating its market recognition. Xunlong Energy is gradually entering more people's lives, becoming a new choice for health and wellness among consumers. Multiple Policies in Action Xunlong Energy Always Adheres to Mutual Benefit with Distributors For a good product to be seen by the market, besides its own strength, it needs the strong support of distributors. Xunlong Energy always adheres to growing hand in hand with distributors, achieving mutual benefit and win-win, treating distributors as close partners and business community. It is understood that to help distributors seize market opportunities, Xunlong Energy released a series of preferential policies during Spring Sugar, with a multi-dimensional and comprehensive layout through 'online + offline' to ensure distributors have no worries. In terms of terminal construction, strengthening product display at terminals, promoting sales through the provision of promotional materials such as display racks, posters, and product manuals. In marketing, assisting distributors in making annual promotion plans to achieve rapid product growth. In pricing, fully giving way on profits, allowing distributors and terminals to make money, thereby quickly igniting brand sales and exploring new blue ocean markets. It is believed that with these policy supports, Xunlong Energy will achieve leapfrog growth in 2024. Conclusion It is understood that during Spring Sugar, Xunlong Energy received nearly a thousand visiting distributors, of which over a hundred expressed intention. For distributors, this is not just an additional brand choice but an opportunity for business growth. It is foreseeable that Xunlong Energy's outstanding performance at this year's Spring Sugar will further ignite its brand momentum and bring more surprises to the market. Small mushrooms, big industry. Adhering to the corporate mission of 'making the Earth and humanity healthier,' Xixun Biotechnology stated, 'In the future, we will continue to explore more categories, promote the crossover and breakthrough of mushroom nutrition, bring consumers more new health experiences, and continuously inject mushroom vitality into the health industry.'