TOPIC ARCHIVE
Industry Trends articles
行业观察/趋势
Browse 1085 New Distribution articles about Industry Trends.
Published articles
1085 articles · Page 37 of 46
From New Year Goods to Consumption Upgrade
The New Year goods economy is a barometer of China's consumption development level and trends. In the future, it is necessary to combine the new trends and directions shown by New Year goods consumption, accelerate supply-side structural reform, adapt to consumption changes, and truly improve the well-being of people's lives.
李婕As an FMCG Professional, I Just Want a Stable 2017: A Review of 2016 and Forecast for 2017
Reviewing the FMCG industry in 2016, we saw the departure of Mengniu's Sun Yiping, the bitter cold tea price war with JDB at 20 yuan per case, and the news of Red Bull changing its 'war horse' just as we celebrated Yili's entry into the world's top eight dairy companies and the 600 billion club. For 2017, we dare not expect surprises; as marketers, we just want to get through the year steadily. Let's take stock of 2016 and look ahead to 2017, perhaps gaining some insights.
李红权10 Trends to Watch in the Global Consumer Market in 2017
Redefining the senior market and cultivating the next generation of consumers: the complex and volatile global economic environment is posing more challenges to brands and retailers. In 2017, the consumer goods and retail industries will continue to face challenges—technological innovation, diverse consumer demands, and a complex and volatile global economic environment. Market research firm Euromonitor International recently published its white paper "Top 10 Global Consumer Trends 2017," offering ten predictions for the global consumer market in the coming year.
钱睿荪2016 Beverage Satisfaction Report: Packaged Water Most Popular, Carbonated Soft Drinks Preference Only 7%
On January 17, the China Quality Association User Committee released the "2016 Beverage Industry Satisfaction" report, showing that consumers prefer packaged water, while carbonated soft drinks have low preference. The survey covered six major categories including packaged water, functional drinks, tea drinks, protein drinks, juice drinks, and carbonated drinks, involving over 12,000 consumers and more than 10,000 valid samples.
任震宇Eight Sales Laws: Only with Ambition Is There a Future!
This article outlines eight essential sales laws, including taking bold action, being decisive, innovating, leveraging others' wisdom, giving your best effort, maintaining courage despite fear, having a strong desire for success, and developing good judgment. Each law is accompanied by practical principles to help sales professionals achieve success.
New DistributionLehu, Zhanma, Monster: The Undercurrents Reshaping China's Energy Drink Rankings in the Next Three Years
In 2015, China's functional beverage (energy drink) market reached 60.6 billion yuan, up 15.16% year-on-year, with consumption volume of 1.368 billion liters, up 25%, making it the fastest-growing country in sales and second globally. Per capita consumption is only 0.5 kg annually, far below the global average of 7 kg, indicating huge potential. The market is dominated by Red Bull with over 20 billion yuan in sales, while Lehu, Dongpeng, and Tizhi Nengliang compete fiercely.
New DistributionThe Thinking Logic of Continuous Growth: Mainstream, Trends, Foresight, Strategy
Rather than just learning knowledge, it's better to master a set of thinking logic that generates knowledge systems. This article explains a framework for continuous growth, emphasizing the importance of grasping the mainstream for present survival and identifying trends for future success, which requires foresight and strategic early positioning.
刘春雄Still Selling in January! A Roundup of FMCG Companies That Sold Off Assets on the Same Day
In January 2017, several major FMCG companies in China made headlines by selling off assets. Tibet Water Resources sold nearly 30% of its shares, changing its controlling shareholder, while Black牛 Food divested its food business for 513 million yuan, and COFCO sold Wugu Daochang, a struggling instant noodle brand, as part of its ongoing restructuring.
New DistributionWhat Trends Shaped the Beverage Industry Over the Past Year? It's Not Just About 'Consumption Upgrade'
In 2016, social media could already create 'hit drinks'; traditional beverage companies and internet brands took different paths in 'consumption upgrade'; beverage 'customization' began to emerge; and innovative marketing on small packaging became increasingly diverse. Even niche markets like NFC juice are being seen as 'windfalls' by some companies. For many, 'what to eat today' is an eternal problem. In comparison, 'what to drink' also seems to be gradually becoming a question that is not easy to answer.
何承轩Three Most Profitable Business Models Unveiled!
Choosing the right business model determines your path to survival and growth. This article explores three of the most profitable models: the COFCO model of integrating the industrial chain, the Evian model of leveraging scarce regional resources, and the Smooch model of community-based direct supply.
New DistributionTrends in China's Condiment Industry in 2017
In his New Year address for 2017, President Xi Jinping encouraged the nation to 'roll up our sleeves and work hard,' signaling strong central government support for the real economy, which bodes well for China's condiment industry. With favorable policies, growing consumer demand for quality and healthy products, and increasing capital inflows, the industry is set for significant growth and transformation in 2017.
New Distribution2016 China Tissue Paper Industry Review
In 2016, China's tissue paper industry continued to grow, with the fastest growth rate among major paper grades globally. Leading companies expanded capacity, while the industry faced overcapacity, rising pulp costs, and a shift towards high-end products and e-commerce channels.
生活用纸委员会Turning “No” into “Yes”: The 3P Principle to Make It Impossible for Others to Refuse You
No one likes the feeling of being rejected. After countless failures over the years, I finally devised a three-step method to turn “No” into “Yes,” which I call the “3P Principle”: Perseverance, Perspective, and Positive. This article is written by Shen Wencai, currently an Adjunct Associate Professor at Hong Kong University of Science and Technology and a senior advisor at UBS Investment Bank. He is also a LinkedIn Influencer columnist with 300,000 followers.
沈文才2017 China Convenience Store Industry Development Trends and Market Size Forecast [Chart]
Consumption upgrading and demographic shifts have driven demand for convenience, with convenience stores leading industry growth. Rising incomes have reduced price sensitivity and increased demand for quality and convenience. Trends such as the rise of the post-90s consumer group, accelerated pace of life among young people after the full second-child policy, and an aging population have created needs like 'homebody, lazy, craving, urgent, busy, old'. Convenience stores, being close to consumers, align with these new consumption trends and have broad prospects. In 2015, convenience store sales grew 7.6% year-on-year, the highest among all retail formats (department stores -2.4%; supermarkets +3.9%; electronics chains +0.5%); it is expected that from 2016 to 2020, convenience store sales will grow at 8%-10%, significantly higher than other formats.
New DistributionNew Trends: Food and Beverage 2017
The article outlines ten key trends for China's food and beverage industry in 2017, including generational succession, boundaryless enterprises, industry restructuring, category champions, the rise of the middle class, the influence of young consumers, capital market activity, perseverance, B2B e-commerce, and soft power. It also highlights six global market trends from Mintel's report, emphasizing health, convenience, and trust.
New DistributionYear-End Special: Why Didn't Your Mainstream Shift Product Succeed?
This article offers the latest insights from the past three years on the practice of mainstream shift, concluding that most 'upgraded' products are pseudo-demands, driven by packaging and storytelling rather than real innovation. It outlines five key success factors for mainstream shift, emphasizing substantive product innovation, complete innovation elements, new brands with mainstream values, the rise of mid-range brands, and the ultimate test of sustained consumer purchase.
史贤龙Year-End Review: 90 Insights from Outstanding Salespeople!
This article compiles 90 practical insights and lessons from experienced sales professionals, covering topics such as sales management, customer relationships, team leadership, and personal development. It emphasizes the importance of clear communication, motivation, and ethical practices in achieving long-term success in sales.
New DistributionDeep Interpretation of the Top Ten Keywords in the 2017 Market
The market in 2017 is like the season just after the winter solstice: days are getting longer, but the cold is still biting. This article analyzes the economic environment and ten key trends that will affect businesses and marketers, from the warming of the real economy to the rise of content marketing.
苗庆显2016 FMCG Industry Review: Where Should the Hesitant and Anxious FMCG Professionals Hold Their Ground?
In 2016, FMCG marketers faced a year of upheaval as traditional categories declined, leading to falling sales and profits, marketing fatigue, budget cuts, restructuring, and layoffs. Amidst this turmoil, the industry is being reshaped by changing consumer preferences for health and quality, prompting brands, retailers, and distributors to adapt and innovate.
陆兴元2016 Google Hot Search List Reveals Top 10 Superfoods! Avocado, Kale, and Turmeric Take the Top Three Spots
In 2016, we witnessed innovation and rapid development in the application of 'superfoods' across various food products. Data company Search Laboratory analyzed Google Trends and Keyword Planner Tool data to reveal the top 10 most-searched superfoods on Google in 2016, with avocado, kale, and turmeric ranking in the top three. As of October 2016, the average monthly search volume for 'avocado' was 49,500, with San Diego being the primary search region.
FoodailyZhang Xuejun, the Driving Force Behind Six Walnuts: The Seven-Step Formula for Creating a Super Single Product
Zhang Xuejun, chairman of Zhida Tianxia Marketing Consulting Co., Ltd., shares the seven-step formula for creating a super single product, based on his experience with the billion-yuan product Six Walnuts. He emphasizes insight into trends, category innovation, value creation, focus, building momentum, market expansion, and sustained leadership.
张学军Kantar: 2016 China FMCG Internet B2B Market Report
On December 22, the launch of the "2016 China FMCG Internet B2B Market Report" was held in Beijing, hosted by Kantar Retail and co-organized by Jinhuobao and New Distribution. The report is the first bilingual industry report on FMCG B2B in China, analyzing the current status and trends from the perspectives of brands, distributors, retail terminals, and B2B platforms.
凯度咨询In-Depth: What Will Be the Most Mainstream Retail Format in the Next 10 Years?
The 'Double 12' shopping festival, initially an online shopping spree, has increasingly shifted towards encouraging offline consumption, reflecting the trend of 'new retail.' This article explores the evolution of retail, arguing that convenience stores will become the ultimate retail format, and highlights the importance of supply chain efficiency, consumer data, and the integration of online and offline channels.
翁怡诺Meeting Consumer Demand ≠ Changing Packaging ≠ Acting Cute: How Should Distributors Cater to 2017 Market Trends?
To rescue declining beverage sales, companies rely on new products, but they often fall into misconceptions. This article analyzes Uni-President's mistakes, such as overemphasizing packaging and cuteness, and suggests that traditional Chinese ingredients like hawthorn and tangerine peel, with their health benefits, offer a promising market opportunity.
New Distribution