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After More Than Two Decades of Rivalry, Master Kong and Uni-President May Become Two Very Different Companies
Uni-President is more aggressive in product innovation, while Master Kong has stronger channel advantages, and their corporate temperaments are increasingly divergent. However, when it comes to the future youth market, both are currently in a defensive position.
董芷菲In-depth: New Retail Has Arrived, So What?
The article discusses the hot topic of 'New Retail,' arguing that regardless of the concept, retail ultimately must return to meeting customer needs—who to satisfy, what needs to satisfy, and how to satisfy them. It uses three old sayings: 'There is nothing new under the sun,' 'There is no such thing as a free lunch,' and 'All good things must come to an end.'
老王A Moment of Sympathy for Bright Dairy: Is Its Future Bright?
Bright Dairy has made headlines again, not for its annual report or Mosilian, but for corruption. This is the fourth person associated with Bright Dairy to be convicted of corruption. In 2015, former party secretary Wang Zongnan was sentenced to 18 years; in 2016, former president Guo Benheng received 6 years for taking 3.3 million yuan in bribes; this year, former vice president and marketing director Li Ke got 3 years (suspended for 5) for accepting 1.2 million yuan. The article questions Bright Dairy's future, citing management issues, product decline, and organizational problems.
老纳Why Can't You Even Pass the Interview Despite Being Excellent?
During the peak recruitment season, many consider changing jobs. Some succeed quickly, while others fail at the interview stage. This article highlights often-overlooked details in job hunting, such as quantifying results with numbers in resumes, mastering self-introductions, understanding the interviewer's intent, and following tips like researching the company and dressing appropriately.
BellaBeer Marketing Expert Fang Gang: New Insights into China's Beer Marketing Trends - Marketing Logic that Penetrates Terminal Barriers
No base market, no marketing. For beer giants, high distribution rate, high share, and high profit margin are the basic characteristics of a base market. Only with territory can there be a brand; the bigger the territory, the bigger the brand. Anheuser-Busch InBev, the world's leading brewer, dominates globally with annual sales of 60 million tons, 1.3 times China's total beer sales. Its base markets are built on a continental scale, such as high share in North and South America, and after acquiring SAB, Africa became a base market with ultra-high share! In China...
New DistributionChina 2017 Snack Consumption Trends Report
Snacks are a delightful addition to life, but growing consumer concern about nutritional value may reduce indulgence in less healthy snacks, leading to a preference for healthy options. Mintel's latest report, "Snack Consumption Trends - China 2017," shows that 40% of Chinese consumers have eaten more nuts in the past six months, with 58% finding them tasty and 44% convenient, while only 9% consider them unhealthy.
New DistributionSpecial Observation | Eternal Asia Supply Chain Strategic Layout: Enlarging the Pie or Drawing a Pie in the Sky?
At the 2017 National Spring Sugar and Wine Fair held in Chengdu from March 23 to 25, Eternal Asia's senior executives elaborated on its O2O supply chain strategy at various professional summits. The question remains whether this strategy will truly expand the market or merely create an illusion, and all eyes are on the outcome.
New DistributionZhang Liaoyuan: How Three Squirrels Became a Chat Company That Uses Data to Act Cute
At the Taobao University Business Data Application Training Camp on March 23, Zhang Liaoyuan, founder of Three Squirrels, shared insights on using data for supply chain management, marketing development, and customer service. He emphasized that data will become an open resource for all enterprises, and the key is to use it to serve corporate culture.
章燎原Direct Delivery CEO Lai Xuanren: My View on New Retail - Survival and Development in Channel Transformation
At the 2017 (2nd) China FMCG + Internet Conference, which concluded yesterday, Direct Delivery CEO Lai Xuanren delivered a vivid speech on the survival and development of channel transformation, sharing his views on new retail under the theme of 'Empowerment and Evolution'. He highlighted the biggest practical dilemma in new retail development: not making money! Although some distributors or B2B companies have large order volumes, high transaction values, many customers, and good service quality, the terminal market is fragmented with low loyalty, and market changes are rapid with low predictability, leading to most distributors or B2B companies not being profitable.
赖宣任Department Stores' Struggles: Blame E-commerce or Self-Inflicted? | Ding Ding Observation
Reporter Ding Ding, Camera Qian Xiaoxin, Production Lu Junhong and Jiang Sunyin, Intern Sun Haixin. How long has it been since you last visited a department store? If you need to buy something, would you go to a department store? Who do you think is responsible for the current dismal state of department stores? Most people might say online shopping is cheap and convenient, so why go to department stores? Of course, e-commerce has crushed the department store retail industry! However, Yuan Yafei, chairman of Sanpower Group, has a completely different answer. He says those who claim e-commerce has crushed traditional department stores are talking nonsense; the industry has destroyed itself.
丁玎Spring Sugar, Don't Forget to Take a Look at This Magic Water
The annual Spring Sugar Fair is held as scheduled in Chengdu, but with the winter of FMCG, people are beginning to question its value. Once a stage for corporate myths, with one company collecting 400 million yuan in payments and others going national, the fair is now seen by many as a mere formality—just eating, sleeping, and listening to reports, with the only visual treat being the models hired by liquor companies.
老纳The Future of New Retail: Convenience Stores and Vending Machines
As e-commerce enters a growth phase, traditional retail has faced high costs, intense competition, low returns, and expansion difficulties since 2011, leading to a wave of store closures. In the first issue of 'Qiming Strategic Review', mentor Liu Qiming explores the future trends of China's retail industry, focusing on the impact of e-commerce, the reasons why e-commerce hasn't thrived in Japan, how to develop convenience stores in China, and whether internet entrepreneurs can innovate in this sector.
刘启明A Study of Regional Differences in China from the Perspective of Consumption Data
Using 2016 offline urban consumption data from UnionPay Smart, this study examines regional differences across over 300 Chinese cities, focusing on nighttime consumption, dining habits, holiday spending, and regional imbalances. The findings reveal distinct patterns between north and south, east and west, and highlight the influence of economic development and government policies.
团支书、兔兔Ma Yun's "New Retail Research Report": Are You Putting on a Crosstalk Show for the Whole Nation?
This article critiques Alibaba's New Retail Research Report, arguing that it fails to address the real problems of traditional retail, such as high costs and lack of retailer responsibility. It suggests that true retail innovation should focus on providing quality products at low prices and binding consumers through emotional or membership models.
苗庆显The Time for 'Transformation Layoffs' Has Come, with Large Enterprises as the Focus
Recently, there have been many waves of layoffs, and there will be more in the future. In our impression, corporate layoffs usually mean the company is in trouble, and big trouble at that. But from now on, excellent companies may start laying off employees again, with large enterprises as the focus. This has nothing to do with the company itself, but with the times. It's not that the company is facing operational difficulties, but that the times have changed.
刘春雄Premixed Cocktails: Review and Reflection, Where Is the Industry Headed in 2017?
Following the release of Baorun's 2016 annual report on February 25, attention has again focused on the premixed cocktail segment, which has seen dramatic ups and downs. While the future of RIO, which holds 80% market share, is a key concern, drawing industry-wide conclusions from one company's report is premature. This article reviews the development trajectory of premixed cocktails and the current status of major players.
中国饮料行业网Deep Dive: No Second Coca-Cola in Soft Drinks, Which Healthy Beverages Are Reshaping the Market?
Since the Civil War, Americans have enjoyed soda and sarsaparilla, and in 1885, John Pemberton invented a carbonated drink with coca and alcohol, which became the first Coca-Cola after removing alcohol in 1886. As consumers increasingly prioritize health and reduce sugar intake, traditional carbonated drinks like Coca-Cola face slowing growth in developed economies, creating opportunities for healthier beverages such as sports drinks, NFC juices, and unsweetened teas.
张辰Heavyweight! "Food & Beverage Cost Research Special Report": On the Issue of Rising Costs
Click the image for details. Key points: The food industry has enjoyed the CPI-PPI scissors gap dividend for five consecutive years, with the first half of 2017 possibly being the turning point. From 2012 to 2016, gross margins for mass-market food improved by nearly 10 percentage points, which we believe is mainly due to the scissors gap between CPI and PPI. Starting from March 2012, PPI began negative growth while CPI continued positive growth, allowing companies to benefit from falling costs. However, since November 2016, PPI has risen sharply, especially with soaring costs for packaging materials, transportation, sugar, and oil, leading us to predict the turning point of the CPI-PPI scissors gap dividend. Historically, in the second half of 2008 and in 2010, CPI and PPI inverted, and the profitability of food processing companies was generally affected for 2-3 quarters.
New DistributionFour Thoughts at the Turning Point of China's Beer Industry
The beer industry is struggling in a downturn. We observe potential changes in volume and price dynamics and catalysts. Four questions: 1) Is there a possibility of breaking the co-opetition pattern? 2) Is the sales recovery sustainable? 3) What are the endogenous trends? 4) What to buy under long-term trends and short-term catalysts?
戴佳娴，陈梦瑶Alibaba FMCG Head Jing Jie: Old FMCG Thinking Won't Work, the Future FMCG Ecosystem Needs Restructuring!
At the '2016 New Netrepreneur Summit' hosted by Tianxia Netrepreneur and supported by Alibaba, Jing Jie, Alibaba Group Vice President and Head of Tmall FMCG Business Unit, delivered a speech titled 'New Retail, New FMCG'. He stated that the real challenge is not the FMCG industry itself but the inertial operational methods formed over decades of rapid growth, and the future FMCG ecosystem needs restructuring.
靖捷Why Do the Best Talents Often Lack a Perfect Resume?
This article explores why candidates with non-traditional backgrounds, termed 'boxers,' may outperform those with perfect resumes, termed 'golden keys,' citing research on post-traumatic growth and examples like Steve Jobs.
New DistributionDairy Industry Deep Report: Policy Dividends Highlighted, Turning Point for Milk Powder Industry Has Arrived
This report from GF Securities' Food & Beverage team, authorized for distribution by New Distribution, analyzes the infant formula market. It highlights the policy dividends from the new registration system and cross-border e-commerce regulations, which are expected to consolidate the market and benefit domestic leading brands. The report recommends leading domestic players such as Biostime, Beingmate, and Yili.
王永锋Jack Ma Assesses China's 2017 Economic Situation at Zhejiang Entrepreneurs Convention: The Next 3-5 Years Will Be More Difficult Than Imagined
On January 25, 2017, Jack Ma delivered a keynote speech at the annual meeting of the Zhejiang General Chamber of Commerce, sharing his views on the global and Chinese economy. He predicted that the economic situation in the next three to five years would be more difficult than imagined, emphasized the importance of transformation and upgrading, and called on Zhejiang entrepreneurs to adhere to four principles: idealism, optimism, learning, and self-respect.
New DistributionNielsen: 2017 China Consumption Trends (Comprehensive Interpretation with 27 PPT Slides)
Zhang Lin, Vice President of Nielsen Greater China, shares insights on consumption upgrade patterns in China, covering macroeconomic transformation, category-specific upgrades, successful new product premiumization, and the consumption power of the post-90s generation.
张霖